Below you can find a catalog of events and their properties, specially designed to track the behavior of Media & Publishing sites/apps. Tracking those events will cover most of the events that you will need to use for your given industry. You can always change the existing events by changing their properties and add your own events with custom events.

Event: ‘page_load’

Use to collect basic data during page load. This event is the standard Cooladata page_load event. For more information see the Cooladata JS tracker.

PropertyExample ValueDescription
user_id15e7a61137553b-09451a8fc6d1d2-e313761-100200-15e7a611379e2bThe unique ID that identifies the user.
page_urlhttp://go.lightsaber.com/free-demo
The page URL of the viewed page
referring_urlhttp://go.lightsaber.com/The previous page that linked to the current page
page_titleThank You for Downloading Behavioral AnalyticsThe page title
session_duaMozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/60.0.3112.113 Safari/537.36The directory user agent. Refers to a web browser telling a website information about the browser and operating system.
session_platformWin32The platform the user is operating from (Windows, iOS, Android etc.)
event_namepage_loadThe name of the event
session_ip174.19.217.119The ip from which the call originated
referring_domaingo.lightsaber.comThe domain that referred to the current page

Event: ‘page_load_enrich’

Use this event to enriching data after page load (DOMContentLoaded) as some data can be used to send an event only after the page loaded.

PropertyValue TypeDescription
content_urlhttp://mylightsaberjournal.com/scifi/and-then-all-turned-darkThe URL of the content item.
content_id14785905The unique id of the content item.
tags_listlightsaber, villainsA list of tags relating content item.
publication_datetime9999-12-31 23:59:59The date and time on which the content item was published.
content_nameStar Wars 33: Saber ClashThe name of the content being viewed.
content_items_per_page10How many items per page were presented to the user (INT, 0 if NULL).
content_impression_names[Lightsaber/Legends, The Kyber Saber Crystal Chase, Search for the Kyber Saber, Star Wars 33: Saber Clash]A list of content (articles/videos) items that show up in the content item the user is currently viewing.
content_impression_ids[125987, 125991, 123532, 123021]A list of the unique IDs of content (articles/videos) items the user is currently viewing.
content_categoryMarvelThe outcome of the action the user performed.
content_sub_categoryMarvel Star WarsThe subcategory of the content.
content_descriptionThe plot of the Saber Clash are being unraveled in this hair raising story. The description of the content.
ad_blockerfalesIs the browser using an active ad blocker?
comments_count754The number of comment/talkbacks this content item had.

Event: ‘user_search’

Use to capture a search action by the user.

PropertyExample ValueDescription
search_results[Lightsaber/Legends, The Kyber Saber Crystal Chase, Search for the Kyber Saber, Star Wars 33: Saber Clash]A list of content (articles/videos) that match the user's search.
Search_result_content_id[125987, 125991, 123532, 123021]A list of the unique IDs of each content item.
search_results_count4The number of search results the query returned.
search_termlightsaberThe search term used by the user for the search.
current_page_number1The number of results page (INT, 1 if NULL).
content_items_per_page10How many items per page were presented to the user (INT, 0 if NULL).

Event: ‘log_in’

Use to capture the user’s log-in data.

PropertyValue TypeDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b25c5ee775aThe unique ID that identifies the user on the platform.
user_emailjake.land@jakeland.ioThe email used by the user to log into the system
login_successtrueWas the log-in successful?
login_errorEmail address invalid, please try againAny error that is presented to the user during the log-in process

Event: ‘click_iframe’

Use to capture the user’s click on an iframe. iframes are often used to house ads or different kinds of 3rd party widgets.

PropertyValue TypeDescription
content_urlhttp://mylightsaberjournal.com/scifiThe URL of the content item, in which the iframe is located.
content_id14785905The unique id of the content item (e.g. article page) where the iframe is located.
content_nameStar Wars 33: Saber ClashThe name of the content being viewed.
tags_listlightsaber, villainsA list of tags related to the content item.
publication_datetime9999-12-31 23:59:59The date and time on which the content item was published.
content_items_per_page10How many items per page were presented to the user (INT, 0 if NULL).
content_categoryMarvelThe outcome of the action the user performed.
content_sub_categoryMarvel Star WarsThe subcategory of the content.
ontent_descriptionThe plot of the Saber Clash are being unraveled in this hair raising story.The description of the content.
comments_count754The number of comment/talkbacks this content item had.
iframe_urlhttp://myfakeadlink.comThe iframe's underlying URL.
iframe_height200The height of the iframe in pixels.
iframe_width300The width of the iframe in pixels.
iframe_position_top250The distance of the iframe topside from the top of the page.
iframe_position_left30The distance of the iframe topside from the left of the page.

Event: ‘article_completion_rate’

Use to capture how far the user got in going through the content. This event can measure video or text content.

PropertyValue TypeDescription
content_urlhttp://mylightsaberjournal.com/scifi/taking-fire The URL of the content item.
content_id14785905The unique id of the content item.
tags_listlightsaber, villainsA list of tags relating content item.
publication_datetime9999-12-31 23:59:59The date and time on which the content item was published.
content_nameStar Wars 33: Saber ClashThe name of the content being viewed.
content_items_per_page10How many items per page were presented to the user (INT, 0 if NULL).
content_categoryMarvelThe category of the content.
content_sub_categoryMarvel Star WarsThe subcategory of the content.
content_descriptionThe plot of the Saber Clash are being unraveled in this hair raising story. The description of the content.
content_size1500The content size can be measured using different values: the physical size of screen pixels, the number of words or the length of the video.
completion_rate30The amount of content the user went through. This is the portion of the article being scrolled in the page. The measurement should be in percentage.
comments_count754The number of comment/talkbacks this content item had.

Event: ‘video_completion_rate’

Use to capture how far the user got in going through the content. This event can measure video or text content.

PropertyValue TypeDescription
content_urlhttp://mylightsaberjournal.com/scifi/and-then-all-turned-darkThe URL of the content item, in which the video is located.
content_id14785916The unique id of the content item.
tags_listlightsaber, villainsA list of tags relating content item.
publication_datetime9999-12-31 23:59:59 The date and time on which the content item was published.
content_nameThe death star chroniclesThe name of the content being viewed.
content_items_per_page10How many items per page were presented to the user (INT, 0 if NULL).
content_categoryDisneyThe category of the content.
content_sub_categoryDisney sci-fiThe subcategory of the content.
content_descriptionThe rise and fall of the darkest star in the galaxy.The description of the content.
content_viewing_time2:30The length of time the user viewed the video.
completion_rate50The amount of content the user went through. This is the amount of time spent viewing a video. The measurement should be in percentage.
content_size5:00The total length of the video.
content_quality4KThe video quality the video was viewed in.
content_height340 The embed height size of the video player.
content_width560The embed width size of the video player.
comments_count115 The number of comment/talkbacks this content item had.

Event: ‘video_action’

Use to capture changes the user is performing on the video player. This could include, among others, volume change, screen size change etc..

PropertyValue TypeDescription
content_urlhttp://mylightsaberjournal.com/scifiThe URL of the content item, in which the video action was performed.
content_id14785905The unique id of the content item.
tags_listlightsaber, villainsA list of tags relating content item.
publication_datetime9999-12-31 23:59:59The date and time on which the content item was published.
content_nameStar Wars 33: Saber ClashThe name of the content being viewed.
content_items_per_page10How many items per page were presented to the user (INT, 0 if NULL).
content_categoryMarvelThe category of the content.
content_sub_categoryMarvel Star WarsThe subcategory of the content.
content_descriptionThe plot of the Saber Clash are being unraveled in this hair raising story.The description of the content.
action_typevolumeDescribe the video action the user performed.
action_descriptionThe user can change the volume of the video.Describe the video action the user performed in more detail (if needed).
action_value100%The outcome of the action the user performed.
comments_count115The number of comment/talkbacks this content item had.

Event: ‘view_later_add’

Use to capture the action of a user adding an article/video to the platform’s favorites.

PropertyValue TypeDescription
content_urlhttp://mylightsaberjournal.com/scifi/and-then-all-turned-darkThe URL of the content item.
content_id14785905The unique id of the content item.
tags_listlightsaber, villainsA list of tags relating content item.
publication_datetime9999-12-31 23:59:59The date and time on which the content item was published.
content_nameStar Wars 33: Saber ClashThe name of the content being viewed.
content_items_per_page10How many additional items per page were presented to the user (INT, 0 if NULL).
content_categoryMarvelThe outcome of the action the user performed.
content_sub_categoryMarvel Star WarsThe subcategory of the content.
content_descriptionThe plot of the Saber Clash are being unraveled in this hair raising story. The description of the content.
comments_count754The number of comment/talkbacks this content item had.

Event: ‘view_later_remove’

Use to capture the action of a user removing an article/video from the platform’s favorites.

PropertyValue TypeDescription
content_urlhttp://mylightsaberjournal.com/scifi/and-then-all-turned-darkThe URL of the content item.
content_id14785905The unique id of the content item.
tags_listlightsaber, villainsA list of tags relating content item.
publication_datetime9999-12-31 23:59:59The date and time on which the content item was published.
content_nameStar Wars 33: Saber ClashThe name of the content being viewed.
content_items_per_page10How many items per page were presented to the user (INT, 0 if NULL).
content_categoryMarvelThe outcome of the action the user performed.
content_sub_categoryMarvel Star WarsThe subcategory of the content.
content_descriptionThe plot of the Saber Clash are being unraveled in this hair raising story. The description of the content.
comments_count754The number of comment/talkbacks this content item had.

Event: ‘registration’

Use to capture the action of a user registering/subscribing to your platform.

PropertyValue TypeDescription
street_nameMain St.The street name of the registering user.
house_number35The house number of the registering user.
postal_code94101The postal code of the registering user.
citySan FranciscoThe city of the registering user.
country USAThe country of the registering user.
stateCAThe state of the registering user (if applicable).
phone_number(415) 765-77241The phone number of the registering user
first_nameJakeThe first name of the registering user
last_nameLandThe last name of the registering user
user_emailjake.land@jakeland.ioregistering user's email address.
notification_optintrueDid the registering user opted-in for shipment/news notifications?
error_messageStreet name is missingWhat error messages were triggered while filling up the form.

Event: ‘newsletter_opt-in’

Use to capture the action of a user filling up a newsletter form.

PropertyValue TypeDescription
content_urlhttp://mylightsaberjournal.com/scifi/and-then-all-turned-darkThe URL of the content item, in which the newsletter is located.
content_id14785905The unique id of the content item in which the newsletter is located.
tags_listlightsaber, villainsA list of tags related to the content item.
publication_datetime9999-12-31 23:59:59The date and time on which the content item was published.
content_nameStar Wars 33: Saber ClashThe name of the content being viewed.
content_items_per_page10How many items per page were presented to the user (INT, 0 if NULL).
content_categoryMarvelThe outcome of the action the user performed.
content_sub_categoryMarvel Star WarsThe subcategory of the content.
content_descriptionThe plot of the Saber Clash are being unraveled in this hair raising story. The description of the content.
comments_count754The number of comment/talkbacks this content item had.
user_emailjake.land@jakeland.ioRecipient's email address.
email_errorEmail address is incorrect, please check.The response the user gets in case of issues with the email.

Event: ‘content_item_impression’

Use to capture the action of a user being exposed to multiple content items on a page, for example content items inside a content category.

PropertyValue TypeDescription
publication_datetime9999-12-31 23:59:59The date and time on which the content item was published.
content_id14785905The unique id of the content item.
content_nameStar Wars 33: Saber ClashThe name of the content item being viewed.
content_descriptionThe plot of the Saber Clash are being unraveled in this hair raising story. The description of the content item.
content_categoryMarvelThe category of the content item.
content_sub_categoryMarvel Star WarsThe subcategory of the content item.
contents_per_page20The total number of items on content item.
content_position5The order position of the content item. This is the position of the item when counting the order of content items from the top of the page.
content_impression_names[Lightsaber/Legends, The Kyber Saber Crystal Chase, Search for the Kyber Saber, Star Wars 33: Saber Clash]A list of content (articles/videos) items that show up in the content item the user is currently viewing.
content_impression_ids[125987, 125991, 123532, 123021]A list of the unique IDs of content (articles/videos) items the user is currently viewing.

Event: ‘click_share’

Use to capture the action of a user clicking a social link.

PropertyValue TypeDescription
content_urlhttp://mylightsaberjournal.com/scifi/and-then-all-turned-darkThe URL of the content item, in which the social/share button is located.
content_id14785905The unique id of the content item where the social/share URL was clicked.
tags_listlightsaber, villainsA list of tags relating content item.
publication_datetime9999-12-31 23:59:59The date and time on which the content item was published.
content_nameThe death star chroniclesThe name of the content being viewed.
content_items_per_page10 How many items per page were presented to the user (INT, 0 if NULL).
content_categoryDisneyThe category of the content.
content_sub_categoryDisney sci-fiThe subcategory of the content.
content_descriptionThe rise and fall of the darkest star in the galaxy.The description of the content.
social_network_nameTwitterThe name of the social network.
social_network_urlhttps://twitter.com/villainit?lang=enThe URL of the social network
comments_count754The number of comment/talkbacks this content item had.

Event: ‘profile_page’

Use to capture actions related to the profile section of the user.

PropertyValue TypeDescription
display_nameVillainMonger The nickname the user is known by on the platform.
tags_listlightsaber, villains A list of tags relating to the user's interests. In some cases users will be adding content to the platform or having conversations with other users so those tags can also originate from this kind of interaction.
created_content[How to trace a villain, How to capture a villain]A list of content items created by the user.
visited_content[Old Sith Wars, Mandalorian Wars]A list of content items visited by the user.
profile_impressions720How many times this user profile was viewed.
profile_reputation321Reputation points the user earned.
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