Events by Industry – Media & Publishing

Below you can find a catalog of events and their properties, specially designed to track the behavior of Media & Publishing sites/apps. Tracking those events will cover most of the events that you will need to use for your given industry. You can always change the existing events by changing their properties and add your own events with custom events.

Event: ‘page_load’

Use to collect basic data during page load. This event is the standard Cooladata page_load event. For more information see the Cooladata JS tracker.

PropertyExample ValueDescription
user_id15e7a61137553b-09451a8fc6d1d2-e313761-100200-15e7a611379e2bThe unique ID that identifies the user.
page_urlhttp://go.lightsaber.com/free-demo
The page URL of the viewed page
referring_urlhttp://go.lightsaber.com/The previous page that linked to the current page
page_titleThank You for Downloading Behavioral AnalyticsThe page title
session_duaMozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/60.0.3112.113 Safari/537.36The directory user agent. Refers to a web browser telling a website information about the browser and operating system.
session_platformWin32The platform the user is operating from (Windows, iOS, Android etc.)
event_namepage_loadThe name of the event
session_ip174.19.217.119The ip from which the call originated
referring_domaingo.lightsaber.comThe domain that referred to the current page

Event: ‘page_load_enrich’

Use this event to enriching data after page load (DOMContentLoaded) as some data can be used to send an event only after the page loaded.

PropertyValue TypeDescription
content_urlhttp://mylightsaberjournal.com/scifi/and-then-all-turned-darkThe URL of the content item.
content_id14785905The unique id of the content item.
tags_listlightsaber, villainsA list of tags relating content item.
publication_datetime9999-12-31 23:59:59The date and time on which the content item was published.
content_nameStar Wars 33: Saber ClashThe name of the content being viewed.
content_items_per_page10How many items per page were presented to the user (INT, 0 if NULL).
content_impression_names[Lightsaber/Legends, The Kyber Saber Crystal Chase, Search for the Kyber Saber, Star Wars 33: Saber Clash]A list of content (articles/videos) items that show up in the content item the user is currently viewing.
content_impression_ids[125987, 125991, 123532, 123021]A list of the unique IDs of content (articles/videos) items the user is currently viewing.
content_categoryMarvelThe outcome of the action the user performed.
content_sub_categoryMarvel Star WarsThe subcategory of the content.
content_descriptionThe plot of the Saber Clash are being unraveled in this hair raising story. The description of the content.
ad_blockerfalesIs the browser using an active ad blocker?
comments_count754The number of comment/talkbacks this content item had.

Event: ‘user_search’

Use to capture a search action by the user.

PropertyExample ValueDescription
search_results[Lightsaber/Legends, The Kyber Saber Crystal Chase, Search for the Kyber Saber, Star Wars 33: Saber Clash]A list of content (articles/videos) that match the user's search.
Search_result_content_id[125987, 125991, 123532, 123021]A list of the unique IDs of each content item.
search_results_count4The number of search results the query returned.
search_termlightsaberThe search term used by the user for the search.
current_page_number1The number of results page (INT, 1 if NULL).
content_items_per_page10How many items per page were presented to the user (INT, 0 if NULL).

Event: ‘log_in’

Use to capture the user’s log-in data.

PropertyValue TypeDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b25c5ee775aThe unique ID that identifies the user on the platform.
user_emailjake.land@jakeland.ioThe email used by the user to log into the system
login_successtrueWas the log-in successful?
login_errorEmail address invalid, please try againAny error that is presented to the user during the log-in process

Event: ‘click_iframe’

Use to capture the user’s click on an iframe. iframes are often used to house ads or different kinds of 3rd party widgets.

PropertyValue TypeDescription
content_urlhttp://mylightsaberjournal.com/scifiThe URL of the content item, in which the iframe is located.
content_id14785905The unique id of the content item (e.g. article page) where the iframe is located.
content_nameStar Wars 33: Saber ClashThe name of the content being viewed.
tags_listlightsaber, villainsA list of tags related to the content item.
publication_datetime9999-12-31 23:59:59The date and time on which the content item was published.
content_items_per_page10How many items per page were presented to the user (INT, 0 if NULL).
content_categoryMarvelThe outcome of the action the user performed.
content_sub_categoryMarvel Star WarsThe subcategory of the content.
ontent_descriptionThe plot of the Saber Clash are being unraveled in this hair raising story.The description of the content.
comments_count754The number of comment/talkbacks this content item had.
iframe_urlhttp://myfakeadlink.comThe iframe's underlying URL.
iframe_height200The height of the iframe in pixels.
iframe_width300The width of the iframe in pixels.
iframe_position_top250The distance of the iframe topside from the top of the page.
iframe_position_left30The distance of the iframe topside from the left of the page.

Event: ‘article_completion_rate’

Use to capture how far the user got in going through the content. This event can measure video or text content.

PropertyValue TypeDescription
content_urlhttp://mylightsaberjournal.com/scifi/taking-fire The URL of the content item.
content_id14785905The unique id of the content item.
tags_listlightsaber, villainsA list of tags relating content item.
publication_datetime9999-12-31 23:59:59The date and time on which the content item was published.
content_nameStar Wars 33: Saber ClashThe name of the content being viewed.
content_items_per_page10How many items per page were presented to the user (INT, 0 if NULL).
content_categoryMarvelThe category of the content.
content_sub_categoryMarvel Star WarsThe subcategory of the content.
content_descriptionThe plot of the Saber Clash are being unraveled in this hair raising story. The description of the content.
content_size1500The content size can be measured using different values: the physical size of screen pixels, the number of words or the length of the video.
completion_rate30The amount of content the user went through. This is the portion of the article being scrolled in the page. The measurement should be in percentage.
comments_count754The number of comment/talkbacks this content item had.

Event: ‘video_completion_rate’

Use to capture how far the user got in going through the content. This event can measure video or text content.

PropertyValue TypeDescription
content_urlhttp://mylightsaberjournal.com/scifi/and-then-all-turned-darkThe URL of the content item, in which the video is located.
content_id14785916The unique id of the content item.
tags_listlightsaber, villainsA list of tags relating content item.
publication_datetime9999-12-31 23:59:59 The date and time on which the content item was published.
content_nameThe death star chroniclesThe name of the content being viewed.
content_items_per_page10How many items per page were presented to the user (INT, 0 if NULL).
content_categoryDisneyThe category of the content.
content_sub_categoryDisney sci-fiThe subcategory of the content.
content_descriptionThe rise and fall of the darkest star in the galaxy.The description of the content.
content_viewing_time2:30The length of time the user viewed the video.
completion_rate50The amount of content the user went through. This is the amount of time spent viewing a video. The measurement should be in percentage.
content_size5:00The total length of the video.
content_quality4KThe video quality the video was viewed in.
content_height340 The embed height size of the video player.
content_width560The embed width size of the video player.
comments_count115 The number of comment/talkbacks this content item had.

Event: ‘video_action’

Use to capture changes the user is performing on the video player. This could include, among others, volume change, screen size change etc..

PropertyValue TypeDescription
content_urlhttp://mylightsaberjournal.com/scifiThe URL of the content item, in which the video action was performed.
content_id14785905The unique id of the content item.
tags_listlightsaber, villainsA list of tags relating content item.
publication_datetime9999-12-31 23:59:59The date and time on which the content item was published.
content_nameStar Wars 33: Saber ClashThe name of the content being viewed.
content_items_per_page10How many items per page were presented to the user (INT, 0 if NULL).
content_categoryMarvelThe category of the content.
content_sub_categoryMarvel Star WarsThe subcategory of the content.
content_descriptionThe plot of the Saber Clash are being unraveled in this hair raising story.The description of the content.
action_typevolumeDescribe the video action the user performed.
action_descriptionThe user can change the volume of the video.Describe the video action the user performed in more detail (if needed).
action_value100%The outcome of the action the user performed.
comments_count115The number of comment/talkbacks this content item had.

Event: ‘view_later_add’

Use to capture the action of a user adding an article/video to the platform’s favorites.

PropertyValue TypeDescription
content_urlhttp://mylightsaberjournal.com/scifi/and-then-all-turned-darkThe URL of the content item.
content_id14785905The unique id of the content item.
tags_listlightsaber, villainsA list of tags relating content item.
publication_datetime9999-12-31 23:59:59The date and time on which the content item was published.
content_nameStar Wars 33: Saber ClashThe name of the content being viewed.
content_items_per_page10How many additional items per page were presented to the user (INT, 0 if NULL).
content_categoryMarvelThe outcome of the action the user performed.
content_sub_categoryMarvel Star WarsThe subcategory of the content.
content_descriptionThe plot of the Saber Clash are being unraveled in this hair raising story. The description of the content.
comments_count754The number of comment/talkbacks this content item had.

Event: ‘view_later_remove’

Use to capture the action of a user removing an article/video from the platform’s favorites.

PropertyValue TypeDescription
content_urlhttp://mylightsaberjournal.com/scifi/and-then-all-turned-darkThe URL of the content item.
content_id14785905The unique id of the content item.
tags_listlightsaber, villainsA list of tags relating content item.
publication_datetime9999-12-31 23:59:59The date and time on which the content item was published.
content_nameStar Wars 33: Saber ClashThe name of the content being viewed.
content_items_per_page10How many items per page were presented to the user (INT, 0 if NULL).
content_categoryMarvelThe outcome of the action the user performed.
content_sub_categoryMarvel Star WarsThe subcategory of the content.
content_descriptionThe plot of the Saber Clash are being unraveled in this hair raising story. The description of the content.
comments_count754The number of comment/talkbacks this content item had.

Event: ‘registration’

Use to capture the action of a user registering/subscribing to your platform.

PropertyValue TypeDescription
street_nameMain St.The street name of the registering user.
house_number35The house number of the registering user.
postal_code94101The postal code of the registering user.
citySan FranciscoThe city of the registering user.
country USAThe country of the registering user.
stateCAThe state of the registering user (if applicable).
phone_number(415) 765-77241The phone number of the registering user
first_nameJakeThe first name of the registering user
last_nameLandThe last name of the registering user
user_emailjake.land@jakeland.ioregistering user's email address.
notification_optintrueDid the registering user opted-in for shipment/news notifications?
error_messageStreet name is missingWhat error messages were triggered while filling up the form.

Event: ‘newsletter_opt-in’

Use to capture the action of a user filling up a newsletter form.

PropertyValue TypeDescription
content_urlhttp://mylightsaberjournal.com/scifi/and-then-all-turned-darkThe URL of the content item, in which the newsletter is located.
content_id14785905The unique id of the content item in which the newsletter is located.
tags_listlightsaber, villainsA list of tags related to the content item.
publication_datetime9999-12-31 23:59:59The date and time on which the content item was published.
content_nameStar Wars 33: Saber ClashThe name of the content being viewed.
content_items_per_page10How many items per page were presented to the user (INT, 0 if NULL).
content_categoryMarvelThe outcome of the action the user performed.
content_sub_categoryMarvel Star WarsThe subcategory of the content.
content_descriptionThe plot of the Saber Clash are being unraveled in this hair raising story. The description of the content.
comments_count754The number of comment/talkbacks this content item had.
user_emailjake.land@jakeland.ioRecipient's email address.
email_errorEmail address is incorrect, please check.The response the user gets in case of issues with the email.

Event: ‘content_item_impression’

Use to capture the action of a user being exposed to multiple content items on a page, for example content items inside a content category.

PropertyValue TypeDescription
publication_datetime9999-12-31 23:59:59The date and time on which the content item was published.
content_id14785905The unique id of the content item.
content_nameStar Wars 33: Saber ClashThe name of the content item being viewed.
content_descriptionThe plot of the Saber Clash are being unraveled in this hair raising story. The description of the content item.
content_categoryMarvelThe category of the content item.
content_sub_categoryMarvel Star WarsThe subcategory of the content item.
contents_per_page20The total number of items on content item.
content_position5The order position of the content item. This is the position of the item when counting the order of content items from the top of the page.
content_impression_names[Lightsaber/Legends, The Kyber Saber Crystal Chase, Search for the Kyber Saber, Star Wars 33: Saber Clash]A list of content (articles/videos) items that show up in the content item the user is currently viewing.
content_impression_ids[125987, 125991, 123532, 123021]A list of the unique IDs of content (articles/videos) items the user is currently viewing.

Event: ‘click_share’

Use to capture the action of a user clicking a social link.

PropertyValue TypeDescription
content_urlhttp://mylightsaberjournal.com/scifi/and-then-all-turned-darkThe URL of the content item, in which the social/share button is located.
content_id14785905The unique id of the content item where the social/share URL was clicked.
tags_listlightsaber, villainsA list of tags relating content item.
publication_datetime9999-12-31 23:59:59The date and time on which the content item was published.
content_nameThe death star chroniclesThe name of the content being viewed.
content_items_per_page10 How many items per page were presented to the user (INT, 0 if NULL).
content_categoryDisneyThe category of the content.
content_sub_categoryDisney sci-fiThe subcategory of the content.
content_descriptionThe rise and fall of the darkest star in the galaxy.The description of the content.
social_network_nameTwitterThe name of the social network.
social_network_urlhttps://twitter.com/villainit?lang=enThe URL of the social network
comments_count754The number of comment/talkbacks this content item had.

Event: ‘profile_page’

Use to capture actions related to the profile section of the user.

PropertyValue TypeDescription
display_nameVillainMonger The nickname the user is known by on the platform.
tags_listlightsaber, villains A list of tags relating to the user's interests. In some cases users will be adding content to the platform or having conversations with other users so those tags can also originate from this kind of interaction.
created_content[How to trace a villain, How to capture a villain]A list of content items created by the user.
visited_content[Old Sith Wars, Mandalorian Wars]A list of content items visited by the user.
profile_impressions720How many times this user profile was viewed.
profile_reputation321Reputation points the user earned.
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Events by Industry – Gaming (Poker Texas Hold’em)

Below you can find a catalog of events and their properties, specially designed to track the behavior of poker players when they use a poker playing platform. Tracking those events will cover most of the events that you will need to use for your given industry. You can always change the existing events by changing their properties and add your own events with custom events.

In the app

  • player_register
  • player_login
  • player_logout (leave app)
  • claim_bonus
  • tutorial_action (open, close prematurely, end)
  • update_profile
  • cashier_action
  • player_deposit
  • player_cashout
  • promotion_reaction
  • side_game_reaction
  • popup_reaction
  • in-app_purchase
  • rate_app
  • refer_friend
  • redeem_promo_code
  • send/get_gift
  • social_share

During the game

  • started_game
  • blinds_action
  • betting_round_pre-flop
  • betting_round_flop
  • betting_round_turn
  • betting_round_river
  • betting_round_outcome
  • showdown
  • tip_dealer
  • stand_up
  • leave_game (to lobby)
  • change_table
  • user_comment
  • user_chat
  • invite_friend_to_table
  • be_invited_to_table
  • join_event

General

  • ui_interaction

In the app

Event: ‘player_register’

Trigger this event when a new player registers to play a game. In case there is no need to register, the event should be triggered the first time a player opens a game. This event is the first event that is triggered by a user.

PropertyExample ValueDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b25c5ee775aThe internal unique user id that identifies the user in the app.
app_id248290532The internal unique app id that identifies the app.
app_namepoker devilThe name of the app
user_registeredtrueIndicates whether the user joined as a guest or registered user.
facebook_idjimmy.drakeThe ID that identifies the user on Facebook
google_idjimmy.drakeThe ID that identifies the user on Google
apple_app_storejimmy.drakeThe ID that identifies the user on apple's app store

Event: ‘player_login’

Trigger this event when a player logs-in to the app.

PropertyExample ValueDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b25c5ee775aThe internal unique user id that identifies the user in the app.
app_id248290532The internal unique app id that identifies the app.
app_namepoker devilThe name of the app
user_registeredtrueIndicates whether the user joined as a guest or registered user.
wallet_balance100000The amount of credit a user owns.
wallet_currencyUSDIndicates the wallet balance and whether the wallet hold actual currency or game currency.

Event: ‘player_logout’ (leave app)

Trigger this event when a player logs-out of the app.

PropertyExample ValueDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b25c5ee775aThe internal unique user id that identifies the user in the app.
app_id248290532The internal unique app id that identifies the app.
app_namepoker devilThe name of the app
user_registeredtrueIndicates whether the user joined as a guest or registered user.
wallet_balance102010The amount of credit a user owns.
wallet_currencyUSDIndicates the wallet balance and whether the wallet hold actual currency or game currency.

Event: ‘claim_bonus’

Trigger this event when a player claims a gift bonus.

PropertyExample ValueDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b25c5ee775aThe internal unique user id that identifies the user in the app.
app_id248290532The internal unique app id that identifies the app.
app_namepoker devilThe name of the app
user_registeredtrueIndicates whether the user joined as a guest or registered user.
wallet_balance102010The amount of credit a user owns.
wallet_currencyUSDIndicates the wallet balance and whether the wallet holds actual currency or game currency.
claim_locationlobbyWhere in the UI was the bonus collected by the user.
bonus_amount1000The amount of the bonus.
bonus_currencyUSDThe currency of the bonus that was collected.
bonus_origindevice notificationThe way the user got informed of the bonus

Event: ‘tutorial_action’

Trigger this event when a player interacts with the in-app tutorial. Interactions can be opening, interacting inside, advancing and closing the tutorial.

PropertyExample ValueDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b25c5ee775aThe internal unique user id that identifies the user in the app.
app_id248290532The internal unique app id that identifies the app.
app_namepoker devilThe name of the app
tutorial_id14The unique ID of the tutorial in the app.
tutorial_nameAll you need to know to play "poker devil"!The name describing the tutorial.
tutorial_actionopenThe actions a user can perform with the tutorial like: opening, interacting inside, advancing and closing the tutorial.

Event: ‘update_profile’

Trigger this event when a player makes changes to her profile like adding a picture, changing name etc.

PropertyExample ValueDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b25c5ee775aThe internal unique user id that identifies the user in the app.
app_id248290532The internal unique app id that identifies the app.
app_namepoker devilThe name of the app
name_changePokerBonkersThe name the user changed to.
picture_urlwww.PokerD.com/p/pro/153.pngThe URL of the image that that user changed to.

Event: ‘cashier_action’

Trigger this event when a player interacts with screens related to the cashier.

PropertyExample ValueDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b25c5ee775aThe internal unique user id that identifies the user in the app.
app_id248290532The internal unique app id that identifies the app.
app_namepoker devilThe name of the app
wallet_balance102010The amount of credit a user owns.
wallet_currencyUSDIndicates the wallet balance and whether the wallet holds actual currency or game currency.
screen_id12The unique ID that identifies the screen
screen_namecashier tabThe amount the user deposits.
screen_elementspecial offer: $8.25M!The UI element the user interacted with.
user_actionclickThe action the user performed on the screen element.

Event: ‘player_deposit’

Trigger this event when a player makes a money deposit to buy chips for the game.

PropertyExample ValueDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b25c5ee775aThe internal unique user id that identifies the user in the app.
app_id248290532The internal unique app id that identifies the app.
app_namepoker devilThe name of the app
wallet_balance102010The amount of credit a user owns.
wallet_currencyUSDIndicates the wallet balance and whether the wallet holds actual currency or game currency.
deposit_amount300The amount the user deposits.
deposit_currencyUSDThe currency of the user deposit.

Event: ‘player_cashout’

Trigger this event when a player is withdrawing money from her account.

PropertyExample ValueDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b25c5ee775aThe internal unique user id that identifies the user in the app.
app_id248290532The internal unique app id that identifies the app.
app_namepoker devilThe name of the app
wallet_balance102010The amount of credit a user owns.
wallet_currencyUSDIndicates the wallet balance and whether the wallet holds actual currency or game currency.
cashout_amount300The amount the user deposits.
cashout_currencyUSDThe currency of the user deposit.

Event: ‘promotion_reaction’

Trigger this event when a player is interacting with the different in-app promotions like for buying extra chips.

PropertyExample ValueDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b25c5ee775aThe internal unique user id that identifies the user in the app.
app_id248290532The internal unique app id that identifies the app.
app_namepoker devilThe name of the app
wallet_balance102010The amount of credit a user owns.
wallet_currencyUSDIndicates the wallet balance and whether the wallet holds actual currency or game currency.
promotion_id214The unique ID of the promotion in the app.
promotion_nameMega summer tournamentThe name describing the promotion.
promotion_actionopenThe action the user performed when seeing the promotion like: close, accept etc.
promotion_cost99The amount of money the promotion costs
promotion_cost_currencyUSDThe currency of amount of money the promotion costs
promotion_reward1000The amount received in the promotion
promotion_currencychipsThe currency of the amount received in the promotion

Event: ‘side_game_reaction’

Trigger this event when a player is clicking an in-app promotion game. Poker apps often offer additional games a user can play to collect bonuses or chips she can use in the main poker game. Examples: side games, jackpot etc.

PropertyExample ValueDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b25c5ee775aThe internal unique user id that identifies the user in the app.
app_id248290532The internal unique app id that identifies the app.
app_namepoker devilThe name of the app
side_game_id9The unique ID of the side game in the app.
side_game_nameSlot and win a-lot!The name describing the side game.
wallet_balance103010The amount of credit a user owns.
wallet_currencyUSDIndicates the wallet balance and whether the wallet holds actual currency or game currency.
side_game_actionopenThe action the user performed when seeing the side_game, like: close, play etc.
amount_won5500The amount won in the side game
amount_currencyUSDThe currency won in the side game.

Event: ‘popup_reaction’

Trigger this event when a player is interacting with the different popups presented to her in the game. This event is meant for “administrative” popups like requests to up-vote the app or system notifications. For promotional popups

PropertyExample ValueDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b25c5ee775aThe internal unique user id that identifies the user in the app.
app_id248290532The internal unique app id that identifies the app.
app_namepoker devilThe name of the app
popup_id9The unique ID of the popup in the app.
popup _nameAre you enjoying the game?The name describing the popup.
popup _actionYes!The action the user performed when seeing the popup, like: "cancel", "OK", "Yes!" etc.

Event: ‘in-app_purchase’

Trigger this event when a player is making an in-app purchase like for buying chips, gold etc.

PropertyExample ValueDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b25c5ee775aThe internal unique user id that identifies the user in the app.
app_id248290532The internal unique app id that identifies the app.
app_namepoker devilThe name of the app
wallet_balance102010The amount of credit a user owns.
wallet_currencyUSDIndicates the wallet balance and whether the wallet holds actual currency or game currency.
purchase_id1448964The unique ID of the purchase in the app.
purchase_nameBuy chipsThe name describing the purchase.
purchase_cost99The amount of money the purchase costs.
purchase_cost_currencyUSDThe currency of amount of money the purchase costs
goods_amount1000The amount received in the purchase.
goods_typechipsThe type of the goods received in the purchase

Event: ‘rate_app’

Trigger this event when a player is rating the app.

PropertyExample ValueDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b25c5ee775aThe internal unique user id that identifies the user in the app.
app_id248290532The internal unique app id that identifies the app.
app_namepoker devilThe name of the app.
user_rating5/5The rating the user gave the app
rating_platformGoogle PlayThe platform the user left the rating on.

Event: ‘refer_friend’

Trigger this event when a player is referring a new player to download/play the app.

PropertyExample ValueDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b25c5ee775aThe internal unique user id that identifies the user in the app.
app_id248290532The internal unique app id that identifies the app.
app_namepoker devilThe name of the app.
wallet_balance102010The amount of credit a user owns.
wallet_currencyUSDIndicates the wallet balance and whether the wallet holds actual currency or game currency.
promo_code_id#YC451AThe promo code sent by the user.
referring_channelFecebookThe channel used to refer a new user, like: Facebook, email, text to another app etc.
friend_referredjane.wakeThe external ID of the friend being referred.

Event: ‘redeem_promo_code’

Trigger this event when a player redeems a promo code. Poker apps try to attract new players by offering them bonuses as an additional amount of money/chips for making specific actions in the game like signing-up or depositing money.

PropertyExample ValueDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b25c5ee775aThe internal unique user id that identifies the referred user in the app.
app_id248290532The internal unique app id that identifies the app.
app_namepoker devilThe name of the app.
wallet_balance1000The amount of credit a user owns.
wallet_currencyUSDIndicates the wallet balance and whether the wallet holds actual currency or game currency.
promo_code_id#2XA459The promo code redeemed by the user.
promo_reward_amount1000The amount of the reward given for redeeming the promo code.
promo_reward_currencyUSDThe currency of the reward amount given for redeeming the promo code.
referring_user1494380The internal unique user id that identifies the user that sent the referring invitation.

Event: ‘send_gift’

Trigger this event when a player sends a gift to another user. Poker apps try to motivate players to play games by allowing them to interact with friends by means of mutually sending and receiving gifts that can be used to place bets in a poker game.

PropertyExample ValueDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b25c5ee775aThe internal unique user id that identifies the user sending the gift.
app_id248290532The internal unique app id that identifies the app.
app_namepoker devilThe name of the app.
wallet_balance1000The amount of credit a user owns.
wallet_currencyUSDIndicates the wallet balance and whether the wallet holds actual currency or game currency.
gift_id1563478The unique ID of the gift being send
gift_nameHappy Holidays 2021! The name describing the gift sent.
receving_user_id6c84fb90-12c4-11e1-840d-7b25c5dd453aThe user that receives the gift.
gift_amount1000The gift's reward amount.
gift_currencyUSDThe gift's reward currency.

Event: ‘get_gift’

Trigger this event when a player gets a gift from another user. Poker apps try to motivate players to play games by allowing them to interact with friends by means of mutually sending and receiving gifts that can be used to place bets in a poker game.

PropertyExample ValueDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b25c5dd453aThe internal unique user id that identifies the user getting the gift.
app_id248290532The internal unique app id that identifies the app.
app_namepoker devilThe name of the app.
wallet_balance1000The amount of credit the user owns.
wallet_currencyUSDIndicates the wallet balance and whether the wallet holds actual currency or game currency.
gift_id1563478The unique ID of the gift being received.
gift_nameHappy Holidays 2021! The name describing the gift sent.
receving_user_id6c84fb90-12c4-11e1-840d-7b25c5ee775aThe internal unique user id that receives the gift.
gift_amount1000The gift's reward amount.
gift_currencyUSDThe gift's reward currency.

Event: ‘social_share’

Trigger this event when a player shares information about your app on social media like Twitter, Facebook etc.

PropertyExample ValueDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b25c5dd453aThe internal unique user id that identifies the user sharring.
app_id248290532The internal unique app id that identifies the app.
app_namepoker devilThe name of the app.
wallet_balance1000The amount of credit the user owns.
wallet_currencyUSDIndicates the wallet balance and whether the wallet holds actual currency or game currency.
share_channelFacebookThe channel user to share.

 

During the game

Event: ‘started_game’

Trigger this event when a player joins a poker table. Poker tables can differ in their number of player, stakes amount, buy-in amount, game time-to-act etc.

PropertyExample ValueDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b25c5dd453aThe internal unique user id that identifies the user joining the game.
app_id248290532The internal unique app id that identifies the app.
app_namepoker devilThe name of the app.
wallet_balance1000The amount of credit the user owns.
wallet_currencyUSDIndicates the wallet balance and whether the wallet holds actual currency or game currency.
user_position4The user's position at the table
table_id4352The unique user id that identifies the poker table the user is joining.
game_type Texas Hold 'emOne of the existing types of poker games.
game_variantcashOne of the game variants: cash, tournament-s'n'g, tournament-freeze-out, tournament-re-buy, tournament-satellite, tournament-freeroll
stakes_min100The amount of the small blind at the start of each round.
stakes_max200The amount of the small blind at the start of each round
buy-in_min_val2000The buy-in is the (lower limit) amount that a player must pay to enter a game.
buy-in_ma_val40000The buy-in is the (upper limit) amount that a player must pay to enter a game.
buy-in_at_maxtrueWhen joining a table, buy-in at maximal possible amount.
auto_re-buytrueAutomatically buy into game once user is bust-out.
time_to_actnormalThe amount of time a user has for taking action in each round of betting.
player_count9The maximal number of players allowed at the table.
sitting_at_table9The actual number of users currently playing at the table.
table_user_id_16c84fb90-12c4-11e1-840d-7b25c5dd453bThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_26c84fb90-12c4-11e1-840d-7b25c5dd453cThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_36c84fb90-12c4-11e1-840d-7b25c5dd453dThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_46c84fb90-12c4-11e1-840d-7b25c5dd453eThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_56c84fb90-12c4-11e1-840d-7b25c5dd453fThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_66c84fb90-12c4-11e1-840d-7b25c5dd454aThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_76c84fb90-12c4-11e1-840d-7b25c5dd454bThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_86c84fb90-12c4-11e1-840d-7b25c5dd454cThe internal unique user id that identifies the user sitting at the table at time of joining the game.

Event: ‘blinds_action’

Trigger this event when a player is putting out a blind. The player directly to the left of the dealer puts out the small blind and the player to the left of the small blind puts out the big blind.

PropertyExample ValueDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b25c5dd453aThe internal unique user id that identifies the user putting out a blind.
app_id248290532The internal unique app id that identifies the app.
app_namepoker devilThe name of the app.
wallet_balance1000The amount of credit the user owns.
wallet_currencyUSDIndicates the wallet balance and whether the wallet holds actual currency or game currency.
pot_amount300The amount of money in the pot.
pot_currencyUSDThe table's betting currency.
user_table_position4The user's position at the table
table_id4352The unique user id that identifies the poker table the user is joining.
game_typeTexas Hold 'em One of the existing types of poker games.
game_variant cash One of the game variants: cash, tournament-s'n'g, tournament-freeze-out, tournament-re-buy, tournament-satellite, tournament-freeroll.
stakes_min100The amount of the small blind at the start of each round.
stakes_max200The amount of the small blind at the start of each round
buy-in_min_val2000The buy-in is the (lower limit) amount that a player must pay to enter a game.
buy-in_ma_val40000The buy-in is the (upper limit) amount that a player must pay to enter a game.
buy-in_at_maxtrueWhen joining a table, buy-in at maximal possible amount.
auto_re-buytrueAutomatically buy into game once user is bust-out.
time_to_actnormalThe amount of time a user has for taking action in each round of betting.
player_count9The maximal number of players allowed at the table.
blind_typesmallThe bet size two players must pay before the cards are dealt. The options are: small, big
blind_amount100The bet amount two players must pay before the cards are dealt.
dealer_button_pos5The position where the dealer sits.
hole_card_1C2The first of two hole cards only the player can see.
hole_card_2HKThe second of two hole cards only the player can see.
sitting_at_table9The actual number of users currently playing at the table.
table_user_id_16c84fb90-12c4-11e1-840d-7b25c5dd453bThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_26c84fb90-12c4-11e1-840d-7b25c5dd453cThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_36c84fb90-12c4-11e1-840d-7b25c5dd453dThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_46c84fb90-12c4-11e1-840d-7b25c5dd453eThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_56c84fb90-12c4-11e1-840d-7b25c5dd453fThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_66c84fb90-12c4-11e1-840d-7b25c5dd454aThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_76c84fb90-12c4-11e1-840d-7b25c5dd454bThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_86c84fb90-12c4-11e1-840d-7b25c5dd454cThe internal unique user id that identifies the user sitting at the table at time of joining the game.

Event: ‘betting_round_pre-flop’

Trigger this event when a player is performing an action during the pre-flop betting round. Examples for actions: call, check, fold & raise.

PropertyExample ValueDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b25c5dd453aThe internal unique user id that identifies the user putting out a blind.
app_id248290532The internal unique app id that identifies the app.
app_namepoker devilThe name of the app.
wallet_balance1000The amount of credit the user owns.
wallet_currencyUSDIndicates the wallet balance and whether the wallet holds actual currency or game currency.
user_table_position4The user's position at the table
table_id4352The unique user id that identifies the poker table the user is joining.
game_typeTexas Hold 'emOne of the existing types of poker games.
game_variantcashOne of the game variants: cash, tournament-s'n'g, tournament-freeze-out, tournament-re-buy, tournament-satellite, tournament-freeroll.
pot_amount1500The amount of money in the pot.
pot_currencyUSDThe table's betting currency.
stakes_min100The amount of the small blind at the start of each round.
stakes_max200The amount of the small blind at the start of each round
buy-in_min_val2000The buy-in is the (lower limit) amount that a player must pay to enter a game.
buy-in_max_val40000The buy-in is the (upper limit) amount that a player must pay to enter a game.
buy-in_at_maxtrueWhen joining a table, buy-in at maximal possible amount.
auto_re-buytrueAutomatically buy into game once user is bust-out.
time_to_actnormalThe amount of time a user has for taking action in each round of betting.
player_count9The maximal number of players allowed at the table.
dealer_button_pos5The position where the dealer sits.
hole_card_1C2The first of two hole cards only the player can see.
hole_card_2HKThe second of two hole cards only the player can see.
community_card_1D3The card dealt face up on the table, which every player must use.
community_card_2H10The card dealt face up on the table, which every player must use.
community_card_3D10The card dealt face up on the table, which every player must use.
community_card_4SJThe card dealt face up on the table, which every player must use.
community_card_5SKThe card dealt face up on the table, which every player must use.
betting_actionraiseThe action the user takes in the betting round, like: fold, call, raise, check
betting_amount600The mount the user bets.
sitting_at_table9The actual number of users currently playing at the table.
table_user_id_16c84fb90-12c4-11e1-840d-7b25c5dd453bThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_26c84fb90-12c4-11e1-840d-7b25c5dd453cThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_36c84fb90-12c4-11e1-840d-7b25c5dd453dThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_46c84fb90-12c4-11e1-840d-7b25c5dd453eThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_56c84fb90-12c4-11e1-840d-7b25c5dd453fThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_66c84fb90-12c4-11e1-840d-7b25c5dd454aThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_76c84fb90-12c4-11e1-840d-7b25c5dd454bThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_86c84fb90-12c4-11e1-840d-7b25c5dd454cThe internal unique user id that identifies the user sitting at the table at time of joining the game.

Event: ‘betting_round_flop’

Trigger this event when a player is performing an action during the flop betting round. Examples for actions: call, check, fold & raise.

PropertyExample ValueDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b25c5dd453aThe internal unique user id that identifies the user putting out a blind.
app_id248290532The internal unique app id that identifies the app.
app_namepoker devilThe name of the app.
wallet_balance1000The amount of credit the user owns.
wallet_currencyUSDIndicates the wallet balance and whether the wallet holds actual currency or game currency.
user_table_position4The user's position at the table
table_id4352The unique user id that identifies the poker table the user is joining.
game_typeTexas Hold 'emOne of the existing types of poker games.
game_variantcashOne of the game variants: cash, tournament-s'n'g, tournament-freeze-out, tournament-re-buy, tournament-satellite, tournament-freeroll.
pot_amount1500The amount of money in the pot.
pot_currencyUSDThe table's betting currency.
stakes_min100The amount of the small blind at the start of each round.
stakes_max200The amount of the small blind at the start of each round
buy-in_min_val2000The buy-in is the (lower limit) amount that a player must pay to enter a game.
buy-in_max_val40000The buy-in is the (upper limit) amount that a player must pay to enter a game.
buy-in_at_maxtrueWhen joining a table, buy-in at maximal possible amount.
auto_re-buytrueAutomatically buy into game once user is bust-out.
time_to_actnormalThe amount of time a user has for taking action in each round of betting.
player_count9The maximal number of players allowed at the table.
dealer_button_pos5The position where the dealer sits.
hole_card_1C2The first of two hole cards only the player can see.
hole_card_2HKThe second of two hole cards only the player can see.
community_card_1D3The card dealt face up on the table, which every player must use.
community_card_2H10The card dealt face up on the table, which every player must use.
community_card_3D10The card dealt face up on the table, which every player must use.
community_card_4SJThe card dealt face up on the table, which every player must use.
community_card_5SKThe card dealt face up on the table, which every player must use.
betting_actionraiseThe action the user takes in the betting round, like: fold, call, raise, check
betting_amount600The mount the user bets.
sitting_at_table9The actual number of users currently playing at the table.
table_user_id_16c84fb90-12c4-11e1-840d-7b25c5dd453bThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_26c84fb90-12c4-11e1-840d-7b25c5dd453cThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_36c84fb90-12c4-11e1-840d-7b25c5dd453dThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_46c84fb90-12c4-11e1-840d-7b25c5dd453eThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_56c84fb90-12c4-11e1-840d-7b25c5dd453fThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_66c84fb90-12c4-11e1-840d-7b25c5dd454aThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_76c84fb90-12c4-11e1-840d-7b25c5dd454bThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_86c84fb90-12c4-11e1-840d-7b25c5dd454cThe internal unique user id that identifies the user sitting at the table at time of joining the game.

Event: ‘betting_round_turn’

Trigger this event when a player is performing an action during the turn betting round. Examples for actions: call, check, fold & raise.

PropertyExample ValueDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b25c5dd453aThe internal unique user id that identifies the user putting out a blind.
app_id248290532The internal unique app id that identifies the app.
app_namepoker devilThe name of the app.
wallet_balance1000The amount of credit the user owns.
wallet_currencyUSDIndicates the wallet balance and whether the wallet holds actual currency or game currency.
user_table_position4The user's position at the table
table_id4352The unique user id that identifies the poker table the user is joining.
game_typeTexas Hold 'emOne of the existing types of poker games.
game_variantcashOne of the game variants: cash, tournament-s'n'g, tournament-freeze-out, tournament-re-buy, tournament-satellite, tournament-freeroll.
pot_amount1500The amount of money in the pot.
pot_currencyUSDThe table's betting currency.
stakes_min100The amount of the small blind at the start of each round.
stakes_max200The amount of the small blind at the start of each round
buy-in_min_val2000The buy-in is the (lower limit) amount that a player must pay to enter a game.
buy-in_max_val40000The buy-in is the (upper limit) amount that a player must pay to enter a game.
buy-in_at_maxtrueWhen joining a table, buy-in at maximal possible amount.
auto_re-buytrueAutomatically buy into game once user is bust-out.
time_to_actnormalThe amount of time a user has for taking action in each round of betting.
player_count9The maximal number of players allowed at the table.
dealer_button_pos5The position where the dealer sits.
hole_card_1C2The first of two hole cards only the player can see.
hole_card_2HKThe second of two hole cards only the player can see.
community_card_1D3The card dealt face up on the table, which every player must use.
community_card_2H10The card dealt face up on the table, which every player must use.
community_card_3D10The card dealt face up on the table, which every player must use.
community_card_4SJThe card dealt face up on the table, which every player must use.
community_card_5SKThe card dealt face up on the table, which every player must use.
betting_actionraiseThe action the user takes in the betting round, like: fold, call, raise, check
betting_amount600The mount the user bets.
sitting_at_table9The actual number of users currently playing at the table.
table_user_id_16c84fb90-12c4-11e1-840d-7b25c5dd453bThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_26c84fb90-12c4-11e1-840d-7b25c5dd453cThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_36c84fb90-12c4-11e1-840d-7b25c5dd453dThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_46c84fb90-12c4-11e1-840d-7b25c5dd453eThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_56c84fb90-12c4-11e1-840d-7b25c5dd453fThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_66c84fb90-12c4-11e1-840d-7b25c5dd454aThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_76c84fb90-12c4-11e1-840d-7b25c5dd454bThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_86c84fb90-12c4-11e1-840d-7b25c5dd454cThe internal unique user id that identifies the user sitting at the table at time of joining the game.

Event: ‘betting_round_river’

Trigger this event when a player is performing an action during the river betting rounds. Examples for actions: call, check, fold & raise.

PropertyExample ValueDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b25c5dd453aThe internal unique user id that identifies the user putting out a blind.
app_id248290532The internal unique app id that identifies the app.
app_namepoker devilThe name of the app.
wallet_balance1000The amount of credit the user owns.
wallet_currencyUSDIndicates the wallet balance and whether the wallet holds actual currency or game currency.
user_table_position4The user's position at the table
table_id4352The unique user id that identifies the poker table the user is joining.
game_typeTexas Hold 'emOne of the existing types of poker games.
game_variantcashOne of the game variants: cash, tournament-s'n'g, tournament-freeze-out, tournament-re-buy, tournament-satellite, tournament-freeroll.
pot_amount1500The amount of money in the pot.
pot_currencyUSDThe table's betting currency.
stakes_min100The amount of the small blind at the start of each round.
stakes_max200The amount of the small blind at the start of each round
buy-in_min_val2000The buy-in is the (lower limit) amount that a player must pay to enter a game.
buy-in_max_val40000The buy-in is the (upper limit) amount that a player must pay to enter a game.
buy-in_at_maxtrueWhen joining a table, buy-in at maximal possible amount.
auto_re-buytrueAutomatically buy into game once user is bust-out.
time_to_actnormalThe amount of time a user has for taking action in each round of betting.
player_count9The maximal number of players allowed at the table.
dealer_button_pos5The position where the dealer sits.
hole_card_1C2The first of two hole cards only the player can see.
hole_card_2HKThe second of two hole cards only the player can see.
community_card_1D3The card dealt face up on the table, which every player must use.
community_card_2H10The card dealt face up on the table, which every player must use.
community_card_3D10The card dealt face up on the table, which every player must use.
community_card_4SJThe card dealt face up on the table, which every player must use.
community_card_5SKThe card dealt face up on the table, which every player must use.
betting_actionraiseThe action the user takes in the betting round, like: fold, call, raise, check
betting_amount600The mount the user bets.
sitting_at_table9The actual number of users currently playing at the table.
table_user_id_16c84fb90-12c4-11e1-840d-7b25c5dd453bThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_26c84fb90-12c4-11e1-840d-7b25c5dd453cThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_36c84fb90-12c4-11e1-840d-7b25c5dd453dThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_46c84fb90-12c4-11e1-840d-7b25c5dd453eThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_56c84fb90-12c4-11e1-840d-7b25c5dd453fThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_66c84fb90-12c4-11e1-840d-7b25c5dd454aThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_76c84fb90-12c4-11e1-840d-7b25c5dd454bThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_86c84fb90-12c4-11e1-840d-7b25c5dd454cThe internal unique user id that identifies the user sitting at the table at time of joining the game.

Event: ‘betting_round_outcome’

Trigger this event to record the outcome of one of the 4 a betting rounds: pre-flop, flop, turn & river.

PropertyExample ValueDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b25c5dd453aThe internal unique user id that identifies the user putting out a blind.
app_id248290532The internal unique app id that identifies the app.
app_namepoker devilThe name of the app.
wallet_balance1000The amount of credit the user owns.
wallet_currencyUSDIndicates the wallet balance and whether the wallet holds actual currency or game currency.
user_table_position4The user's position at the table
table_id4352The unique user id that identifies the poker table the user is joining.
game_typeTexas Hold 'emOne of the existing types of poker games.
game_variantcashOne of the game variants: cash, tournament-s'n'g, tournament-freeze-out, tournament-re-buy, tournament-satellite, tournament-freeroll.
pot_amount1500The amount of money in the pot.
pot_currencyUSDThe table's betting currency.
stakes_min100The amount of the small blind at the start of each round.
stakes_max200The amount of the small blind at the start of each round
buy-in_min_val2000The buy-in is the (lower limit) amount that a player must pay to enter a game.
buy-in_max_val40000The buy-in is the (upper limit) amount that a player must pay to enter a game.
buy-in_at_maxtrueWhen joining a table, buy-in at maximal possible amount.
auto_re-buytrueAutomatically buy into game once user is bust-out.
time_to_actnormalThe amount of time a user has for taking action in each round of betting.
player_count9The maximal number of players allowed at the table.
dealer_button_pos5The position where the dealer sits.
hole_card_1C2The first of two hole cards only the player can see.
hole_card_2HKThe second of two hole cards only the player can see.
community_card_1D3The card dealt face up on the table, which every player must use.
community_card_2H10The card dealt face up on the table, which every player must use.
community_card_3D10The card dealt face up on the table, which every player must use.
community_card_4SJThe card dealt face up on the table, which every player must use.
community_card_5SKThe card dealt face up on the table, which every player must use.
betting_roundflopThe outcome of which round is this one? pre-flop, flop, turn, river?
betting_amount600The mount the user bets.
sitting_at_table9The actual number of users currently playing at the table.
table_user_id_16c84fb90-12c4-11e1-840d-7b25c5dd453bThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_26c84fb90-12c4-11e1-840d-7b25c5dd453cThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_36c84fb90-12c4-11e1-840d-7b25c5dd453dThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_46c84fb90-12c4-11e1-840d-7b25c5dd453eThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_56c84fb90-12c4-11e1-840d-7b25c5dd453fThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_66c84fb90-12c4-11e1-840d-7b25c5dd454aThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_76c84fb90-12c4-11e1-840d-7b25c5dd454bThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_86c84fb90-12c4-11e1-840d-7b25c5dd454cThe internal unique user id that identifies the user sitting at the table at time of joining the game.

Event: ‘showdown’

Trigger this event, for each player, at the end of the betting hand to record its outcome.

PropertyExample ValueDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b25c5dd453aThe internal unique user id that identifies the user putting out a blind.
app_id248290532The internal unique app id that identifies the app.
app_namepoker devilThe name of the app.
wallet_balance1000The amount of credit the user owns.
wallet_currencyUSDIndicates the wallet balance and whether the wallet holds actual currency or game currency.
user_table_position4The user's position at the table
table_id4352The unique user id that identifies the poker table the user is joining.
game_typeTexas Hold 'emOne of the existing types of poker games.
game_variantcashOne of the game variants: cash, tournament-s'n'g, tournament-freeze-out, tournament-re-buy, tournament-satellite, tournament-freeroll.
pot_amount3500The amount of money in the pot.
pot_currencyUSDThe table's betting currency.
stakes_min100The amount of the small blind at the start of each round.
stakes_max200The amount of the small blind at the start of each round
buy-in_min_val2000The buy-in is the (lower limit) amount that a player must pay to enter a game.
buy-in_ma_val40000The buy-in is the (upper limit) amount that a player must pay to enter a game.
buy-in_at_maxtrueWhen joining a table, buy-in at maximal possible amount.
auto_re-buytrueAutomatically buy into game once user is bust-out.
time_to_actnormalThe amount of time a user has for taking action in each round of betting.
player_count9The maximal number of players allowed at the table.
dealer_button_pos5The position where the dealer sits.
hole_card_1C2The first of two hole cards only the player can see.
hole_card_2HKThe second of two hole cards only the player can see.
community_card_1D3The card dealt face up on the table, which every player must use.
community_card_2H10The card dealt face up on the table, which every player must use.
community_card_3D10The card dealt face up on the table, which every player must use.
community_card_4SJThe card dealt face up on the table, which every player must use.
community_card_5SKThe card dealt face up on the table, which every player must use.
winning_amount1000The amount the user won in this showdown.
split_pottrueIndicates whether the pot was split because two or more players had hands of equal value.
sitting_at_table9The actual number of users currently playing at the table.
table_user_id_16c84fb90-12c4-11e1-840d-7b25c5dd453bThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_26c84fb90-12c4-11e1-840d-7b25c5dd453cThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_36c84fb90-12c4-11e1-840d-7b25c5dd453dThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_46c84fb90-12c4-11e1-840d-7b25c5dd453eThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_56c84fb90-12c4-11e1-840d-7b25c5dd453fThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_66c84fb90-12c4-11e1-840d-7b25c5dd454aThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_76c84fb90-12c4-11e1-840d-7b25c5dd454bThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_86c84fb90-12c4-11e1-840d-7b25c5dd454cThe internal unique user id that identifies the user sitting at the table at time of joining the game.

Event: ‘tip_dealer’

Trigger this event when a player tips the dealer.

PropertyExample ValueDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b25c5dd453aThe internal unique user id that identifies the user putting out a blind.
app_id248290532The internal unique app id that identifies the app.
app_namepoker devilThe name of the app.
wallet_balance1000The amount of credit the user owns.
wallet_currencyUSDIndicates the wallet balance and whether the wallet holds actual currency or game currency.
user_table_position4The user's position at the table
table_id4352The unique user id that identifies the poker table the user is joining.
game_typeTexas Hold 'emOne of the existing types of poker games.
game_variantcash
One of the game variants: cash, tournament-s'n'g, tournament-freeze-out, tournament-re-buy, tournament-satellite, tournament-freeroll.
pot_amount3500The amount of money in the pot.
pot_currencyUSDThe table's betting currency.
stakes_min100The amount of the small blind at the start of each round.
stakes_max200The amount of the small blind at the start of each round
buy-in_min_val2000The buy-in is the (lower limit) amount that a player must pay to enter a game.
buy-in_ma_val40000The buy-in is the (upper limit) amount that a player must pay to enter a game.
buy-in_at_maxtrueWhen joining a table, buy-in at maximal possible amount.
auto_re-buytrueAutomatically buy into game once user is bust-out.
time_to_actnormalThe amount of time a user has for taking action in each round of betting.
player_count9The maximal number of players allowed at the table.
dealer_button_pos5The position where the dealer sits.
hole_card_1C2The first of two hole cards only the player can see.
hole_card_2HKThe second of two hole cards only the player can see.
community_card_1D3The card dealt face up on the table, which every player must use.
community_card_2H10The card dealt face up on the table, which every player must use.
community_card_3D10The card dealt face up on the table, which every player must use.
community_card_4SJThe card dealt face up on the table, which every player must use.
community_card_5SKThe card dealt face up on the table, which every player must use.
roundturnThe current out of four poker game rounds: preflop, flop, turn & river.
tipping_amount100The tip amount the user gave to the dealer.
sitting_at_table9The actual number of users currently playing at the table.
table_user_id_16c84fb90-12c4-11e1-840d-7b25c5dd453bThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_26c84fb90-12c4-11e1-840d-7b25c5dd453cThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_36c84fb90-12c4-11e1-840d-7b25c5dd453dThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_46c84fb90-12c4-11e1-840d-7b25c5dd453eThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_56c84fb90-12c4-11e1-840d-7b25c5dd453fThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_66c84fb90-12c4-11e1-840d-7b25c5dd454aThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_76c84fb90-12c4-11e1-840d-7b25c5dd454bThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_86c84fb90-12c4-11e1-840d-7b25c5dd454cThe internal unique user id that identifies the user sitting at the table at time of joining the game.

Event: ‘stand_up’

Trigger this event when a player stands up at the table. The player is still viewing the game but is not actively participating.

PropertyExample ValueDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b25c5dd453aThe internal unique user id that identifies the user putting out a blind.
app_id248290532The internal unique app id that identifies the app.
app_namepoker devilThe name of the app.
wallet_balance1000The amount of credit the user owns.
wallet_currencyUSDIndicates the wallet balance and whether the wallet holds actual currency or game currency.
user_table_position4The user's position at the table
table_id4352The unique user id that identifies the poker table the user is joining.
game_typeTexas Hold 'emOne of the existing types of poker games.
game_variantcashOne of the game variants: cash, tournament-s'n'g, tournament-freeze-out, tournament-re-buy, tournament-satellite, tournament-freeroll.
pot_amount3500The amount of money in the pot.
pot_currencyUSDThe table's betting currency.
stakes_min100The amount of the small blind at the start of each round.
stakes_max200The amount of the small blind at the start of each round
buy-in_min_val2000The buy-in is the (lower limit) amount that a player must pay to enter a game.
buy-in_ma_val40000The buy-in is the (upper limit) amount that a player must pay to enter a game.
buy-in_at_maxtrueWhen joining a table, buy-in at maximal possible amount.
auto_re-buytrueAutomatically buy into game once user is bust-out.
time_to_actnormalThe amount of time a user has for taking action in each round of betting.
player_count9The maximal number of players allowed at the table.
dealer_button_pos5The position where the dealer sits.
hole_card_1C2The first of two hole cards only the player can see.
hole_card_2HKThe second of two hole cards only the player can see.
community_card_1D3The card dealt face up on the table, which every player must use.
community_card_2H10The card dealt face up on the table, which every player must use.
community_card_3D10The card dealt face up on the table, which every player must use.
community_card_4SJThe card dealt face up on the table, which every player must use.
community_card_5SKThe card dealt face up on the table, which every player must use.
roundturnThe current out of four poker game rounds: preflop, flop, turn & river.
sitting_at_table9The actual number of users currently playing at the table.
table_user_id_16c84fb90-12c4-11e1-840d-7b25c5dd453bThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_26c84fb90-12c4-11e1-840d-7b25c5dd453cThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_36c84fb90-12c4-11e1-840d-7b25c5dd453dThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_46c84fb90-12c4-11e1-840d-7b25c5dd453eThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_56c84fb90-12c4-11e1-840d-7b25c5dd453fThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_66c84fb90-12c4-11e1-840d-7b25c5dd454aThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_76c84fb90-12c4-11e1-840d-7b25c5dd454bThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_86c84fb90-12c4-11e1-840d-7b25c5dd454cThe internal unique user id that identifies the user sitting at the table at time of joining the game.

Event: ‘change_table’

Trigger this event when a player leaves the table to another table. Sometimes a table just doesn’t “feel right” or maybe a player is invited to a different table by her buddy so replacing tables is a common thing.

PropertyExample ValueDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b25c5dd453aThe internal unique user id that identifies the user putting out a blind.
app_id248290532The internal unique app id that identifies the app.
app_namepoker devilThe name of the app.
wallet_balance1000The amount of credit the user owns.
wallet_currencyUSDIndicates the wallet balance and whether the wallet holds actual currency or game currency.
user_table_position4The user's position at the table
table_id4352The unique user id that identifies the poker table the user is joining.
game_typeTexas Hold 'emOne of the existing types of poker games.
game_variantcashOne of the game variants: cash, tournament-s'n'g, tournament-freeze-out, tournament-re-buy, tournament-satellite, tournament-freeroll.
pot_amount3500The amount of money in the pot.
pot_currencyUSDThe table's betting currency.
stakes_min100The amount of the small blind at the start of each round.
stakes_max200The amount of the small blind at the start of each round
buy-in_min_val2000The buy-in is the (lower limit) amount that a player must pay to enter a game.
buy-in_ma_val40000The buy-in is the (upper limit) amount that a player must pay to enter a game.
buy-in_at_maxtrueWhen joining a table, buy-in at maximal possible amount.
auto_re-buytrueAutomatically buy into game once user is bust-out.
time_to_actnormalThe amount of time a user has for taking action in each round of betting.
player_count9The maximal number of players allowed at the table.
dealer_button_pos5The position where the dealer sits.
sitting_at_table9The actual number of users currently playing at the table.
table_user_id_16c84fb90-12c4-11e1-840d-7b25c5dd453bThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_26c84fb90-12c4-11e1-840d-7b25c5dd453cThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_36c84fb90-12c4-11e1-840d-7b25c5dd453dThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_46c84fb90-12c4-11e1-840d-7b25c5dd453eThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_56c84fb90-12c4-11e1-840d-7b25c5dd453fThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_66c84fb90-12c4-11e1-840d-7b25c5dd454aThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_76c84fb90-12c4-11e1-840d-7b25c5dd454bThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_86c84fb90-12c4-11e1-840d-7b25c5dd454cThe internal unique user id that identifies the user sitting at the table at time of joining the game.

Event: ‘user_comment’

Trigger this event when a player writes comments to the players in the table during the game.

PropertyExample ValueDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b25c5dd453aThe internal unique user id that identifies the user putting out a blind.
app_id248290532The internal unique app id that identifies the app.
app_namepoker devilThe name of the app.
wallet_balance1000The amount of credit the user owns.
wallet_currencyUSDIndicates the wallet balance and whether the wallet holds actual currency or game currency.
user_table_position4The user's position at the table
table_id4352The unique user id that identifies the poker table the user is joining.
game_typeTexas Hold 'emOne of the existing types of poker games.
game_variantcashOne of the game variants: cash, tournament-s'n'g, tournament-freeze-out, tournament-re-buy, tournament-satellite, tournament-freeroll.
pot_amount3500The amount of money in the pot.
pot_currencyUSDThe table's betting currency.
stakes_min100The amount of the small blind at the start of each round.
stakes_max200The amount of the small blind at the start of each round
buy-in_min_val2000The buy-in is the (lower limit) amount that a player must pay to enter a game.
buy-in_ma_val40000The buy-in is the (upper limit) amount that a player must pay to enter a game.
buy-in_at_maxtrueWhen joining a table, buy-in at maximal possible amount.
auto_re-buytrueAutomatically buy into game once user is bust-out.
time_to_actnormalThe amount of time a user has for taking action in each round of betting.
player_count9The maximal number of players allowed at the table.
dealer_button_pos5The position where the dealer sits.
hole_card_1C2The first of two hole cards only the player can see.
hole_card_2HKThe second of two hole cards only the player can see.
community_card_1D3The card dealt face up on the table, which every player must use.
community_card_2H10The card dealt face up on the table, which every player must use.
community_card_3D10The card dealt face up on the table, which every player must use.
community_card_4SJThe card dealt face up on the table, which every player must use.
community_card_5SKThe card dealt face up on the table, which every player must use.
roundturnThe current out of four poker game rounds: preflop, flop, turn & river.
commentWell played!Comments the user can send to the players in the table during the game.
sitting_at_table9The actual number of users currently playing at the table.
table_user_id_16c84fb90-12c4-11e1-840d-7b25c5dd453bThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_26c84fb90-12c4-11e1-840d-7b25c5dd453cThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_36c84fb90-12c4-11e1-840d-7b25c5dd453dThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_46c84fb90-12c4-11e1-840d-7b25c5dd453eThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_56c84fb90-12c4-11e1-840d-7b25c5dd453fThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_66c84fb90-12c4-11e1-840d-7b25c5dd454aThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_76c84fb90-12c4-11e1-840d-7b25c5dd454bThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_86c84fb90-12c4-11e1-840d-7b25c5dd454cThe internal unique user id that identifies the user sitting at the table at time of joining the game.

Event: ‘user_chat’

Trigger this event when a player chats with other players during the game.

PropertyExample ValueDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b25c5dd453aThe internal unique user id that identifies the user putting out a blind.
app_id248290532The internal unique app id that identifies the app.
app_namepoker devilThe name of the app.
wallet_balance1000The amount of credit the user owns.
wallet_currencyUSDIndicates the wallet balance and whether the wallet holds actual currency or game currency.
user_table_position4The user's position at the table
table_id4352The unique user id that identifies the poker table the user is joining.
game_typeTexas Hold 'emOne of the existing types of poker games.
game_variantcashOne of the game variants: cash, tournament-s'n'g, tournament-freeze-out, tournament-re-buy, tournament-satellite, tournament-freeroll.
pot_amount3500The amount of money in the pot.
pot_currencyUSDThe table's betting currency.
stakes_min100The amount of the small blind at the start of each round.
stakes_max200The amount of the small blind at the start of each round
buy-in_min_val2000The buy-in is the (lower limit) amount that a player must pay to enter a game.
buy-in_ma_val40000The buy-in is the (upper limit) amount that a player must pay to enter a game.
buy-in_at_maxtrueWhen joining a table, buy-in at maximal possible amount.
auto_re-buytrueAutomatically buy into game once user is bust-out.
time_to_actnormalThe amount of time a user has for taking action in each round of betting.
player_count9The maximal number of players allowed at the table.
dealer_button_pos5The position where the dealer sits.
hole_card_1C2The first of two hole cards only the player can see.
hole_card_2HKThe second of two hole cards only the player can see.
community_card_1D3The card dealt face up on the table, which every player must use.
community_card_2H10The card dealt face up on the table, which every player must use.
community_card_3D10The card dealt face up on the table, which every player must use.
community_card_4SJThe card dealt face up on the table, which every player must use.
community_card_5SKThe card dealt face up on the table, which every player must use.
roundturnThe current out of four poker game rounds: preflop, flop, turn & river.
chat_msgI didn't see that one coming! 😉The message the user can send to another user during the game.
receving_chat_user6c84fb90-12c4-11e1-840d-7b25c5dd453bThe internal unique user id that identifies the user receiving the chat message.
sitting_at_table9The actual number of users currently playing at the table.
table_user_id_16c84fb90-12c4-11e1-840d-7b25c5dd453bThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_26c84fb90-12c4-11e1-840d-7b25c5dd453cThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_36c84fb90-12c4-11e1-840d-7b25c5dd453dThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_46c84fb90-12c4-11e1-840d-7b25c5dd453eThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_56c84fb90-12c4-11e1-840d-7b25c5dd453fThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_66c84fb90-12c4-11e1-840d-7b25c5dd454aThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_76c84fb90-12c4-11e1-840d-7b25c5dd454bThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_86c84fb90-12c4-11e1-840d-7b25c5dd454cThe internal unique user id that identifies the user sitting at the table at time of joining the game.

Event: ‘leave_game’ (to lobby)

Trigger this event when a player leaves the table. The player goes out to the “lobby” so she still stays in the app.

PropertyExample ValueDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b25c5dd453aThe internal unique user id that identifies the user putting out a blind.
app_id248290532The internal unique app id that identifies the app.
app_namepoker devilThe name of the app.
wallet_balance1000The amount of credit the user owns.
wallet_currencyUSDIndicates the wallet balance and whether the wallet holds actual currency or game currency.
user_table_position4The user's position at the table
table_id4352The unique user id that identifies the poker table the user is joining.
game_typeTexas Hold 'emOne of the existing types of poker games.
game_variantcashOne of the game variants: cash, tournament-s'n'g, tournament-freeze-out, tournament-re-buy, tournament-satellite, tournament-freeroll.
pot_amount3500The amount of money in the pot.
pot_currencyUSDThe table's betting currency.
stakes_min100The amount of the small blind at the start of each round.
stakes_max200The amount of the small blind at the start of each round
buy-in_min_val2000The buy-in is the (lower limit) amount that a player must pay to enter a game.
buy-in_ma_val40000The buy-in is the (upper limit) amount that a player must pay to enter a game.
buy-in_at_maxtrueWhen joining a table, buy-in at maximal possible amount.
auto_re-buytrueAutomatically buy into game once user is bust-out.
time_to_actnormalThe amount of time a user has for taking action in each round of betting.
player_count9The maximal number of players allowed at the table.
dealer_button_pos5The position where the dealer sits.
hole_card_1C2The first of two hole cards only the player can see.
hole_card_2HKThe second of two hole cards only the player can see.
community_card_1D3The card dealt face up on the table, which every player must use.
community_card_2H10The card dealt face up on the table, which every player must use.
community_card_3D10The card dealt face up on the table, which every player must use.
community_card_4SJThe card dealt face up on the table, which every player must use.
community_card_5SKThe card dealt face up on the table, which every player must use.
roundturnThe current out of four poker game rounds: preflop, flop, turn & river.
sitting_at_table9The actual number of users currently playing at the table.
table_user_id_16c84fb90-12c4-11e1-840d-7b25c5dd453bThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_26c84fb90-12c4-11e1-840d-7b25c5dd453cThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_36c84fb90-12c4-11e1-840d-7b25c5dd453dThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_46c84fb90-12c4-11e1-840d-7b25c5dd453eThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_56c84fb90-12c4-11e1-840d-7b25c5dd453fThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_66c84fb90-12c4-11e1-840d-7b25c5dd454aThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_76c84fb90-12c4-11e1-840d-7b25c5dd454bThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_86c84fb90-12c4-11e1-840d-7b25c5dd454cThe internal unique user id that identifies the user sitting at the table at time of joining the game.

Event: ‘invite_to_table’

Trigger this event when a player invites a friend to play at a specific table.

PropertyExample ValueDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b25c5dd453aThe internal unique user id that identifies the user putting out a blind.
app_id248290532The internal unique app id that identifies the app.
app_namepoker devilThe name of the app.
wallet_balance1000The amount of credit the user owns.
wallet_currencyUSDIndicates the wallet balance and whether the wallet holds actual currency or game currency.
user_table_position4The user's position at the table
table_id4352The unique user id that identifies the poker table the user is joining.
game_typeTexas Hold 'emOne of the existing types of poker games.
game_variantcashOne of the game variants: cash, tournament-s'n'g, tournament-freeze-out, tournament-re-buy, tournament-satellite, tournament-freeroll.
pot_amount3500The amount of money in the pot.
pot_currencyUSDThe table's betting currency.
stakes_min100The amount of the small blind at the start of each round.
stakes_max200The amount of the small blind at the start of each round
buy-in_min_val2000The buy-in is the (lower limit) amount that a player must pay to enter a game.
buy-in_ma_val40000The buy-in is the (upper limit) amount that a player must pay to enter a game.
buy-in_at_maxtrueWhen joining a table, buy-in at maximal possible amount.
auto_re-buytrueAutomatically buy into game once user is bust-out.
time_to_actnormalThe amount of time a user has for taking action in each round of betting.
player_count9The maximal number of players allowed at the table.
dealer_button_pos5The position where the dealer sits.
hole_card_1C2The first of two hole cards only the player can see.
hole_card_2HKThe second of two hole cards only the player can see.
community_card_1D3The card dealt face up on the table, which every player must use.
community_card_2H10The card dealt face up on the table, which every player must use.
community_card_3D10The card dealt face up on the table, which every player must use.
community_card_4SJThe card dealt face up on the table, which every player must use.
community_card_5SKThe card dealt face up on the table, which every player must use.
invited_user6c84fb90-12c4-11e1-840d-7b23513ae4The user invited to the table.
sitting_at_table9The actual number of users currently playing at the table.
table_user_id_16c84fb90-12c4-11e1-840d-7b25c5dd453bThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_26c84fb90-12c4-11e1-840d-7b25c5dd453cThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_36c84fb90-12c4-11e1-840d-7b25c5dd453dThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_46c84fb90-12c4-11e1-840d-7b25c5dd453eThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_56c84fb90-12c4-11e1-840d-7b25c5dd453fThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_66c84fb90-12c4-11e1-840d-7b25c5dd454aThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_76c84fb90-12c4-11e1-840d-7b25c5dd454bThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_86c84fb90-12c4-11e1-840d-7b25c5dd454cThe internal unique user id that identifies the user sitting at the table at time of joining the game.

Event: ‘be_invited_to_table’

Trigger this event when a player is invited to play a game at a specific table.

PropertyExample ValueDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b23513ae4The internal unique user id that identifies the user putting out a blind.
app_id248290532The internal unique app id that identifies the app.
app_namepoker devilThe name of the app.
wallet_balance1000The amount of credit the user owns.
wallet_currencyUSDIndicates the wallet balance and whether the wallet holds actual currency or game currency.
user_table_position4The user's position at the table
table_id4352The unique user id that identifies the poker table the user is joining.
game_typeTexas Hold 'emOne of the existing types of poker games.
game_variantcash
One of the game variants: cash, tournament-s'n'g, tournament-freeze-out, tournament-re-buy, tournament-satellite, tournament-freeroll.
pot_amount3500The amount of money in the pot.
pot_currencyUSDThe table's betting currency.
stakes_min100The amount of the small blind at the start of each round.
stakes_max200The amount of the small blind at the start of each round
buy-in_min_val2000The buy-in is the (lower limit) amount that a player must pay to enter a game.
buy-in_ma_val40000The buy-in is the (upper limit) amount that a player must pay to enter a game.
buy-in_at_maxtrueWhen joining a table, buy-in at maximal possible amount.
auto_re-buytrueAutomatically buy into game once user is bust-out.
time_to_actnormalThe amount of time a user has for taking action in each round of betting.
player_count9The maximal number of players allowed at the table.
dealer_button_pos5The position where the dealer sits.
hole_card_1C2The first of two hole cards only the player can see.
hole_card_2HKThe second of two hole cards only the player can see.
community_card_1D3The card dealt face up on the table, which every player must use.
community_card_2H10The card dealt face up on the table, which every player must use.
community_card_3D10The card dealt face up on the table, which every player must use.
community_card_4SJThe card dealt face up on the table, which every player must use.
community_card_5SKThe card dealt face up on the table, which every player must use.
inviting_user6c84fb90-12c4-11e1-840d-7b25c5dd453aThe user invited to the table.
sitting_at_table8The actual number of users currently playing at the table.
table_user_id_16c84fb90-12c4-11e1-840d-7b25c5dd453bThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_26c84fb90-12c4-11e1-840d-7b25c5dd453cThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_36c84fb90-12c4-11e1-840d-7b25c5dd453dThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_46c84fb90-12c4-11e1-840d-7b25c5dd453eThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_56c84fb90-12c4-11e1-840d-7b25c5dd453fThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_66c84fb90-12c4-11e1-840d-7b25c5dd454aThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_76c84fb90-12c4-11e1-840d-7b25c5dd454bThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_86c84fb90-12c4-11e1-840d-7b25c5dd454cThe internal unique user id that identifies the user sitting at the table at time of joining the game.

Event: ‘join_event’

Trigger this event when a player joins an event like a poker tournament.

PropertyExample ValueDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b23513ae4The internal unique user id that identifies the user putting out a blind.
app_id248290532The internal unique app id that identifies the app.
app_namepoker devilThe name of the app.
wallet_balance1000The amount of credit the user owns.
wallet_currencyUSDIndicates the wallet balance and whether the wallet holds actual currency or game currency.
user_table_position4The user's position at the table
table_id4352The unique user id that identifies the poker table the user is joining.
game_type
Texas Hold 'emOne of the existing types of poker games.
game_variantcashOne of the game variants: cash, tournament-s'n'g, tournament-freeze-out, tournament-re-buy, tournament-satellite, tournament-freeroll.
stakes_min100The amount of the small blind at the start of each round.
stakes_max200The amount of the small blind at the start of each round
buy-in_min_val2000The buy-in is the (lower limit) amount that a player must pay to enter a game.
buy-in_ma_val40000The buy-in is the (upper limit) amount that a player must pay to enter a game.
buy-in_at_maxtrueWhen joining a table, buy-in at maximal possible amount.
auto_re-buytrueAutomatically buy into game once user is bust-out.
time_to_actnormalThe amount of time a user has for taking action in each round of betting.
player_count9The maximal number of players allowed at the table.
dealer_button_pos5The position where the dealer sits.
sitting_at_table8The actual number of users currently playing at the table.
table_user_id_16c84fb90-12c4-11e1-840d-7b25c5dd453bThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_26c84fb90-12c4-11e1-840d-7b25c5dd453cThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_36c84fb90-12c4-11e1-840d-7b25c5dd453dThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_46c84fb90-12c4-11e1-840d-7b25c5dd453eThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_56c84fb90-12c4-11e1-840d-7b25c5dd453fThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_66c84fb90-12c4-11e1-840d-7b25c5dd454aThe internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_76c84fb90-12c4-11e1-840d-7b25c5dd454bThe internal unique user id that identifies the user sitting at the table at time of joining the game.

General

Event: ‘ui_interaction’

Trigger this event when you want to capture a player interaction with the UI. This event is built to be a generic way to log any ui interaction that has no custom event dedicated to it.

PropertyExample ValueDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b25c5ee775aThe internal unique user id that identifies the user in the app.
app_id248290532The internal unique app id that identifies the app.
app_namepoker devilThe name of the app
wallet_balance102010The amount of credit a user owns.
wallet_currencyUSDIndicates the wallet balance and whether the wallet holds actual currency or game currency.
screen_id1The unique ID that identifies the screen
screen_namelobbyThe name of the screen the user has interaction with.
screen_element_typebannerThe type of the screen element, like: banner, pop-up, tab etc.
screen_elementJoin your buddy's game! The UI element the user interacted with.
user_actionacceptThe action the user performed on the screen element.
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Events by Industry – eCommerce

Below you can find a catalog of events and their properties, specially designed to track the actions eCommerce customers take during their shopping journey. Tracking them will cover most of the events that you will need to use for your given industry.

Event: ‘page_load’

Use to collect basic data during page load.

PropertyExample ValueDescription
user_id15e7a61137553b-09451a8fc6d1d2-e313761-100200-15e7a611379e2bThe unique ID that identifies the user.
page_urlhttp://go.lightsaber.com/free-demo
The page URL of the viewed page
referring_urlhttp://go.lightsaber.com/The previous page that linked to the current page
page_titleThank You for Downloading Behavioral AnalyticsThe page title
session_duaMozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/60.0.3112.113 Safari/537.36The directory user agent. Refers to a web browser telling a website information about the browser and operating system.
session_platformWin32The platform the user is operating from (Windows, iOS, Android etc.)
event_namepage_loadThe name of the event
session_ip174.19.217.119The ip from which the call originated
referring_domaingo.lightsaber.comThe domain that referred to the current page

For more information see the Cooladata JS tracker.

Relevant reports:

Event: ‘page_load_enrich’

Use to enrich the page_load data in the cart, checkout and thank you pages.

PropertyExample ValueDescription
user_id6c84fb90-12c4-11e1-840d-7b25c5ee775aThe unique ID that identifies the user.
item_nameLight saberThe name of the product in the catalog
item_id22529378The unique ID of the product in the catalog
item_categoryToysThe category the product belongs to
item_quantity2The quantity of products (of same type) that were added to the cart
item_discount49.5The discount the product received
item_discount_typeBuy one get oneThe type of discount that was applied to this product
total_discount49.5The total discount for the current purchase
item_catalog_price99Product price before product customization or discount
item_price 49.5Actual product price in catalog
currencyUSDThe currency in which the product was purchased in
number_of_items5The number of purchased item for the current purchase
order_total189The total order amount for the current purchase

Event tracking code:

Relevant reports:

Event: ‘user_search’

Use to capture a search action by the user.

PropertyExample ValueDescription
search_results[green light-saber, purple light-saber, red light-saber]The search results the query returned
search_results_count10The number of search results the query returned
search_term"villains' light sword" The search term used by the user for the search
current_page_number2The number of results page (INT, 1 if NULL)
items_per_page20How many items per page were presented to the user (INT, 0 if NULL)

Event tracking code:

Relevant reports:

Event: ‘log_in’

Use to capture the customer’s log-in data.

PropertyValue TypeDescription
user_alternative_id6c84fb90-12c4-11e1-840d-7b25c5ee775aThe unique ID that identifies the user on the platform.
user_emailjake.land@jakeland.ioThe email used by the user to log into the system
login_successtrueWas the log-in successful?
login_errorEmail address invalid, please try againAny error that is presented to the user during the log-in process

Event tracking code:

Relevant reports:

Event: ‘add_to_cart’

Use to capture data when the customer adds a product to the cart.

PropertyExample ValueDescription
user_id6c84fb90-12c4-11e1-840d-7b25c5ee775aThe unique ID that identifies the user.
item_nameLight saberThe name of the product in the catalog
item_id22529378The unique ID of the product in the catalog
item_categoryToysThe category the product belongs to
item_quantity2The quantity of products (of same type) that were added to the cart
item_discount49.5The discount the product received
item_discount_typeBuy one get oneThe type of discount that was applied to this product
item_catalog_price99Product price before product customization or discount
item_price 49.5Actual product price in catalog
currencyUSDThe currency in which the product was purchased in
item_genderUnisexThe gender the product is meant for (clothing & jewelry specific)
item_colorSilverThe color/colors of the product
item_stylecrossguard Any styles related to the product
item_descriptionThe perfect villain gift: the crossguard lightsaberPartial/full description of the product

Event tracking code:

Relevant reports:

Event ‘add_to_wish_list’

Use to capture data when the customer adds a product to the wish list.

PropertyExample ValueDescription
user_id6c84fb90-12c4-11e1-840d-7b25c5ee775aThe unique ID that identifies the user.
item_nameLight saberThe name of the product in the catalog
item_id22529378The unique ID of the product in the catalog
item_categoryToysThe category the product belongs to
item_quantity2The quantity of products (of same type) that were added to the cart
item_discount49.5The discount the product received
item_discount_typeBuy one get oneThe type of discount that was applied to this product
item_catalog_price99Product price before product customization or discount
item_price 49.5Actual product price in catalog
currencyUSDThe currency in which the product was purchased in
item_genderUnisexThe gender the product is meant for (clothing & jewelry specific)
item_colorSilverThe color/colors of the product
item_styleCrossguard Any styles related to the product
item_descriptionThe perfect villain gift: the crossguard lightsaberPartial/full description of the product

Event tracking code:

Relevant reports:

Event: ‘remove_from_wish_list’

Use to capture data when the customer removes a product from the wish list.

PropertyExample ValueDescription
user_id6c84fb90-12c4-11e1-840d-7b25c5ee775a
The unique ID that identifies the user.
item_nameLight saberThe name of the product in the catalog
item_id22529378The unique ID of the product in the catalog
item_categoryToysThe category the product belongs to
item_quantity2The quantity of products (of same type) that were added to the cart
item_discount49.5The discount the product received
item_discount_typeBuy one get oneThe type of discount that was applied to this product
item_catalog_price99Product price before product customization or discount
item_price 49.5Actual product price in catalog
currencyUSDThe currency in which the product was purchased in
item_genderUnisexThe gender the product is meant for (clothing & jewelry specific)
item_colorSilverThe color/colors of the product
item_styleCrossguard Any styles related to the product
item_descriptionThe perfect villain gift: the crossguard lightsaberPartial/full description of the product

Event tracking code:

Relevant reports:

Event: ‘cart_remove_item’

Use to capture data when the customer removes a product from the cart.

PropertyExample ValueDescription
user_id6c84fb90-12c4-11e1-840d-7b25c5ee775aThe unique ID that identifies the user.
item_nameLight saberThe name of the product in the catalog
item_id22529378The unique ID of the product in the catalog
item_categoryToysThe category the product belongs to
item_quantity2The quantity of products (of same type) that were added to the cart
item_discount49.5The discount the product received
item_discount_typeBuy one get oneThe type of discount that was applied to this product
item_catalog_price99Before product customization or discount
item_price 49.5Actual product price in catalog
currencyUSDThe currency in which the product was purchased in
order_total189The total order amount for the current purchase

Event tracking code:

Relevant reports:

Event: ‘checkout_form’

Use to capture data when the customer is submitting the checkout form.

PropertyExample ValueDescription
user_id6c84fb90-12c4-11e1-840d-7b25c5ee775aThe unique ID that identifies the user.
shipping_first_nameJakeThe first name of the recipient
shipping_last_nameLandThe last name of the recipient
shipping_street_nameMain St.The street name of the recipient
shipping_house_number35The house number of the recipient
shipping_postal_code94101The postal code of the recipient
shipping_citySan FranciscoThe city of the recipient
shipping_countryUSAThe country of the recipient
shipping_stateCAThe state of the recipient (if applicable)
shipping_phone_number(415) 765-77241The phone number of the recipient
shipping_methodUSPS Express MailPreferred shipping method by recipient
shipping_user_emailjake.land@jakeland.ioRecipient's email address
shipping_notification_optintrueDid the recipient opted-in for shipment/news notifications?
shipping_error_messageStreet name is missingWhat error messages were triggered during filling in the checkout form

Event tracking code:

Event: ‘newsletter’

Use to capture data when the customer is submitting the newsletter request.

PropertyExample ValueDescription
user_id6c84fb90-12c4-11e1-840d-7b25c5ee775aThe unique ID that identifies the user.
user_emailjake.land@jakeland.ioThe user's email address for sending the newsletter
email_errorPlease enter a valid email addressErrors while filling the newsletter form

Event tracking code:

Event ‘impression’

Use to capture data when a product is seen by the customer.

PropertyExample ValueDescription
user_id6c84fb90-12c4-11e1-840d-7b25c5ee775aThe unique ID that identifies the user.
item_nameLight saberThe name of the product in the catalog
item_id22529378The unique ID of the product in the catalog
item_categoryToysThe category the product belongs to
items_per_page10How many items are shown per single catalog page
item_page_position3Item position on the page
catalog_page_number1The number of page in the catalog the product was shown on

Event tracking code:

Event ‘click_item’

Use to capture data when a customer clicks a product.

PropertyExample ValueDescription
user_id6c84fb90-12c4-11e1-840d-7b25c5ee775aThe unique ID that identifies the user.
item_nameLight saberThe name of the product in the catalog
item_id22529378The unique ID of the product in the catalog
item_categoryToysThe category the product belongs to
items_per_page10How many items are shown per single catalog page
item_discount50The discount the product received
item_discount_typeBuy one get oneThe type of discount that was applied to this product
currencyUSDThe currency in which the product was purchased in
item_page_position3Item position on the page
catalog_page_number1The number of page in the catalog the product was shown on

Event tracking code:

Relevant reports:

Event ‘click_social’

Use to capture data when a customer clicks a social link.

PropertyExample ValueDescription
user_id6c84fb90-12c4-11e1-840d-7b25c5ee775aThe unique ID that identifies the user.
social_network_nameTwitterThe name of the social network
social_network_urlhttps://twitter.com/villainit?lang=enThe URL of the social network

Event tracking code:

Event: ‘redeem_coupon’

Use this event when the user redeems a coupon.

PropertyExample ValueDescription
coupon_id#7YA453The promo code ID redeemed by the user.
coupon_nameBlack Friday blitz!The name of the coupon.
coupon_descriptionUse this $100 rebate coupon on any electronics products in our store!The text description of the coupon.
reward_amount100The amount of the reward given in exchange for redeeming the promo code.
reward_currencyUSDThe currency of the reward given in exchange for redeeming the promo code.
creation_datetime2019-12-30 23:59:59The coupon creation datetime.
expiration_datetime9999-12-31 23:59:59The coupon expiration datetime.
redeeming_datetime2019-12-31 22:59:59The coupon redemption datetime.
notificationRedeeming coupon failed! This coupon was already used.Any system notification to the user during the process of redeeming the coupon.
statusfailThe status of trying to redeem the coupon: fail, success.

Event tracking code:

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Events by Industry – Video Games

The basic concept of analytics is based on 5 types of measurements of user behaviour (known as AARRR):

  1. Acquisition – where / what channels do users come from?
  2. Activation – do users have a great first experience?
  3. Retention – do they come back & revisit over time?
  4. Referral – do they like it enough to tell their friends?
  5. Revenue – can you monetize any of this behavior?

Below you can find a catalog of events and their properties, specially designed to track the behavior of video games sites/apps. Tracking these events will cover most of the data that you will need. You can choose different properties and events with custom events.

 

Event: ‘player_joined’ (user scope)

Use this event when a new player registers to play a game. In case there is no need to register, the event should be triggered the first time a player opens a game. This event is the first event that is triggered by a user.

PropertyExample ValueDescription
device_platformweb
The first platform used to play the game like: Web, Mobile, Tablet, PC
login_successTRUERegisters if a login was successful
login_errorWrong user IDThe description of the log-in error if applicable

Event: ‘start_game’ (session scope)

Use this event when a user starts to play the game, trigger it on session start.

PropertyExample ValueDescription
game_idG15785209
The unique ID of the game
game_nameJake the villain hunterThe name of the game
game_categoryRPGPossible options (among others): Massively Multiplayer Online (MMO), Simulations, Adventure, Real-Time Strategy (RTS), Puzzle, Action, Stealth Shooter, Combat, First Person Shooters (FPS), Sports, Role-Playing (RPG), Educational
client_deviceSamsung 8 (G950U)The device the game is running on
app_platformwebPossible options (among others): Web, Mobile, Tablet, PC, Console

Event: ‘advance_level’ (event scope)

Use this event when a user reaches a new level in a game.

PropertyExample ValueDescription
level_idM15323747The unique ID of the level.
level_nameSnatch the EmperorThe name of the level.
level_order6The consecutive number of the level.
score13040The score the user had when starting the level.

Event: ‘make_transaction’ (event scope)

Use this event to track different kinds of transactions in a game. Implementing this event can be used to track In App Purchases, purchasing in-game items using virtual currencies, exchanging items to receive other items, auctions etc..

PropertyExample ValueDescription
directiongetDescribes the transaction direction from the user's point of view like: give or get
currencyImperial CreditThe currency used for the transaction.
number_of_units17The number of units involved in the transactions.
item_idBLSTR-07The unique ID of the item changing hands in the transaction.
item_nameGreen laser blasterThe name of the item changing hands in the transaction.
typein-app purchaseThe type of of transaction like: in-app purchase, barter, auction etc..

Event: ‘start_level’ (event scope)

Use this event when the user starts a new level.

PropertyExample ValueDescription
level_idM15323747The unique ID of the level started.
level_nameSnatch the EmperorThe name of the level started.
level_order6The consecutive number of the level.
score13040The score the user had when starting the level.

Event: ‘complete_level’  (event scope)

Use this event when a user completes a level.

PropertyExample ValueDescription
level_idM15323747The unique ID of the level completed.
level_nameSnatch the EmperorThe name of the level completed.
level_order6The consecutive number of the completed level.
score15021The score the user had when completing the level

Event: ‘fail_level’ (event level)

Use this event if a user failed to successfully complete a level.

PropertyExample ValueDescription
level_idM15323747The unique ID of the level failed.
level_nameSnatch the EmperorThe name of the level failed.
level_order6The consecutive number of the failed level.
score14751The score the user had when failing the level.

Event: ‘log_ui_interaction’ (event scope)

Use this event to log the game’s reaction info generated by users’ in-game behavior. You can use this event to log errors or any other data that is relevant to improving your game.

PropertyExample ValueDescription
x_position20.02302The x axis position of the user interaction.
y_position50.10396The y axis position of the user interaction.
z_position0The z axis position of the user interaction.
message_typeerrorThe type of message, like: info, debug, warning, error, critical
ui_idM15323747The unique ID of the screen where the interaction took place.
ui_nameThe emperor's chambersThe name of the screen where the interaction took place.
element_id1425643The UI element unique ID the user interacted with.
element_nameWeapons selectorThe name of the UI element the user interacted with.
user_actionclickThe UI interaction carried out by the user like: click, double-click, right-click, drag, scroll, type.
ui_reactionmenu openedThe reaction of the UI to the user interaction.

Event: ‘change_settings’ (event scope)

Use this event when the user changes the game settings.

PropertyExample ValueDescription
element_idA-2673BGThe unique ID of the settings element the user changed.
element_nameIncrease difficulty levelThe name of the settings element the user changed.
change_fromLowThe mode of the settings before the change.
change_toMediumThe mode of the settings after the change.

Event: ‘view_notification’ (event scope)

Use this event when a game push notification was viewed by the user.

PropertyExample ValueDescription
id137853267The unique ID of the notification.
typeBonus notificationThe type of the notification like: system notifications, team notifications etc.
subjectGet your 50K bonus!The subject of the notification.
bodyClick here to receive your bonusThe content of the notification.
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