Getting Started

Below you can find a catalog of events and their properties, specially designed to track the behavior of Media & Publishing sites/apps. Tracking those events will cover most of the events that you will need to use for your given industry. You can always change the existing events by changing their properties and add your own events with custom events.

• page_load
• page_load_enrich
• user_search
• log_in
• click_iframe (ads, widgets)
• article_completion_rate
• video_completion_rate
• video_action
• view_later_add
• view_later_remove
• registration
• newsletter_opt-in
• content_item_impression
• click_share
• profile_page

Event: ‘page_load’

Use to collect basic data during page load. This event is the standard Cooladata page_load event. For more information see the Cooladata JS tracker.

Property	Example Value	Description
user_id	15e7a61137553b-09451a8fc6d1d2-e313761-100200-15e7a611379e2b	The unique ID that identifies the user.
page_url	http://go.lightsaber.com/free-demo	The page URL of the viewed page
referring_url	http://go.lightsaber.com/	The previous page that linked to the current page
page_title	Thank You for Downloading Behavioral Analytics	The page title
session_dua	Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/60.0.3112.113 Safari/537.36	The directory user agent. Refers to a web browser telling a website information about the browser and operating system.
session_platform	Win32	The platform the user is operating from (Windows, iOS, Android etc.)
event_name	page_load	The name of the event
session_ip	174.19.217.119	The ip from which the call originated
referring_domain	go.lightsaber.com	The domain that referred to the current page

Event: ‘page_load_enrich’

Use this event to enriching data after page load (DOMContentLoaded) as some data can be used to send an event only after the page loaded.

Property	Value Type	Description
content_url	http://mylightsaberjournal.com/scifi/and-then-all-turned-dark	The URL of the content item.
content_id	14785905	The unique id of the content item.
tags_list	lightsaber, villains	A list of tags relating content item.
publication_datetime	9999-12-31 23:59:59	The date and time on which the content item was published.
content_name	Star Wars 33: Saber Clash	The name of the content being viewed.
content_items_per_page	10	How many items per page were presented to the user (INT, 0 if NULL).
content_impression_names	[Lightsaber/Legends, The Kyber Saber Crystal Chase, Search for the Kyber Saber, Star Wars 33: Saber Clash]	A list of content (articles/videos) items that show up in the content item the user is currently viewing.
content_impression_ids	[125987, 125991, 123532, 123021]	A list of the unique IDs of content (articles/videos) items the user is currently viewing.
content_category	Marvel	The outcome of the action the user performed.
content_sub_category	Marvel Star Wars	The subcategory of the content.
content_description	The plot of the Saber Clash are being unraveled in this hair raising story.	The description of the content.
ad_blocker	fales	Is the browser using an active ad blocker?
comments_count	754	The number of comment/talkbacks this content item had.

Event: ‘user_search’

Use to capture a search action by the user.

Property	Example Value	Description
search_results	[Lightsaber/Legends, The Kyber Saber Crystal Chase, Search for the Kyber Saber, Star Wars 33: Saber Clash]	A list of content (articles/videos) that match the user's search.
Search_result_content_id	[125987, 125991, 123532, 123021]	A list of the unique IDs of each content item.
search_results_count	4	The number of search results the query returned.
search_term	lightsaber	The search term used by the user for the search.
current_page_number	1	The number of results page (INT, 1 if NULL).
content_items_per_page	10	How many items per page were presented to the user (INT, 0 if NULL).

Event: ‘log_in’

Use to capture the user’s log-in data.

Property	Value Type	Description
user_alternative_id	6c84fb90-12c4-11e1-840d-7b25c5ee775a	The unique ID that identifies the user on the platform.
user_email	jake.land@jakeland.io	The email used by the user to log into the system
login_success	true	Was the log-in successful?
login_error	Email address invalid, please try again	Any error that is presented to the user during the log-in process

Event: ‘click_iframe’

Use to capture the user’s click on an iframe. iframes are often used to house ads or different kinds of 3rd party widgets.

Property	Value Type	Description
content_url	http://mylightsaberjournal.com/scifi	The URL of the content item, in which the iframe is located.
content_id	14785905	The unique id of the content item (e.g. article page) where the iframe is located.
content_name	Star Wars 33: Saber Clash	The name of the content being viewed.
tags_list	lightsaber, villains	A list of tags related to the content item.
publication_datetime	9999-12-31 23:59:59	The date and time on which the content item was published.
content_items_per_page	10	How many items per page were presented to the user (INT, 0 if NULL).
content_category	Marvel	The outcome of the action the user performed.
content_sub_category	Marvel Star Wars	The subcategory of the content.
ontent_description	The plot of the Saber Clash are being unraveled in this hair raising story.	The description of the content.
comments_count	754	The number of comment/talkbacks this content item had.
iframe_url	http://myfakeadlink.com	The iframe's underlying URL.
iframe_height	200	The height of the iframe in pixels.
iframe_width	300	The width of the iframe in pixels.
iframe_position_top	250	The distance of the iframe topside from the top of the page.
iframe_position_left	30	The distance of the iframe topside from the left of the page.

Event: ‘article_completion_rate’

Use to capture how far the user got in going through the content. This event can measure video or text content.

Property	Value Type	Description
content_url	http://mylightsaberjournal.com/scifi/taking-fire	The URL of the content item.
content_id	14785905	The unique id of the content item.
tags_list	lightsaber, villains	A list of tags relating content item.
publication_datetime	9999-12-31 23:59:59	The date and time on which the content item was published.
content_name	Star Wars 33: Saber Clash	The name of the content being viewed.
content_items_per_page	10	How many items per page were presented to the user (INT, 0 if NULL).
content_category	Marvel	The category of the content.
content_sub_category	Marvel Star Wars	The subcategory of the content.
content_description	The plot of the Saber Clash are being unraveled in this hair raising story.	The description of the content.
content_size	1500	The content size can be measured using different values: the physical size of screen pixels, the number of words or the length of the video.
completion_rate	30	The amount of content the user went through. This is the portion of the article being scrolled in the page. The measurement should be in percentage.
comments_count	754	The number of comment/talkbacks this content item had.

Event: ‘video_completion_rate’

Use to capture how far the user got in going through the content. This event can measure video or text content.

Property	Value Type	Description
content_url	http://mylightsaberjournal.com/scifi/and-then-all-turned-dark	The URL of the content item, in which the video is located.
content_id	14785916	The unique id of the content item.
tags_list	lightsaber, villains	A list of tags relating content item.
publication_datetime	9999-12-31 23:59:59	The date and time on which the content item was published.
content_name	The death star chronicles	The name of the content being viewed.
content_items_per_page	10	How many items per page were presented to the user (INT, 0 if NULL).
content_category	Disney	The category of the content.
content_sub_category	Disney sci-fi	The subcategory of the content.
content_description	The rise and fall of the darkest star in the galaxy.	The description of the content.
content_viewing_time	2:30	The length of time the user viewed the video.
completion_rate	50	The amount of content the user went through. This is the amount of time spent viewing a video. The measurement should be in percentage.
content_size	5:00	The total length of the video.
content_quality	4K	The video quality the video was viewed in.
content_height	340	The embed height size of the video player.
content_width	560	The embed width size of the video player.
comments_count	115	The number of comment/talkbacks this content item had.

Event: ‘video_action’

Use to capture changes the user is performing on the video player. This could include, among others, volume change, screen size change etc..

Property	Value Type	Description
content_url	http://mylightsaberjournal.com/scifi	The URL of the content item, in which the video action was performed.
content_id	14785905	The unique id of the content item.
tags_list	lightsaber, villains	A list of tags relating content item.
publication_datetime	9999-12-31 23:59:59	The date and time on which the content item was published.
content_name	Star Wars 33: Saber Clash	The name of the content being viewed.
content_items_per_page	10	How many items per page were presented to the user (INT, 0 if NULL).
content_category	Marvel	The category of the content.
content_sub_category	Marvel Star Wars	The subcategory of the content.
content_description	The plot of the Saber Clash are being unraveled in this hair raising story.	The description of the content.
action_type	volume	Describe the video action the user performed.
action_description	The user can change the volume of the video.	Describe the video action the user performed in more detail (if needed).
action_value	100%	The outcome of the action the user performed.
comments_count	115	The number of comment/talkbacks this content item had.

Event: ‘view_later_add’

Use to capture the action of a user adding an article/video to the platform’s favorites.

Property	Value Type	Description
content_url	http://mylightsaberjournal.com/scifi/and-then-all-turned-dark	The URL of the content item.
content_id	14785905	The unique id of the content item.
tags_list	lightsaber, villains	A list of tags relating content item.
publication_datetime	9999-12-31 23:59:59	The date and time on which the content item was published.
content_name	Star Wars 33: Saber Clash	The name of the content being viewed.
content_items_per_page	10	How many additional items per page were presented to the user (INT, 0 if NULL).
content_category	Marvel	The outcome of the action the user performed.
content_sub_category	Marvel Star Wars	The subcategory of the content.
content_description	The plot of the Saber Clash are being unraveled in this hair raising story.	The description of the content.
comments_count	754	The number of comment/talkbacks this content item had.

Event: ‘view_later_remove’

Use to capture the action of a user removing an article/video from the platform’s favorites.

Property	Value Type	Description
content_url	http://mylightsaberjournal.com/scifi/and-then-all-turned-dark	The URL of the content item.
content_id	14785905	The unique id of the content item.
tags_list	lightsaber, villains	A list of tags relating content item.
publication_datetime	9999-12-31 23:59:59	The date and time on which the content item was published.
content_name	Star Wars 33: Saber Clash	The name of the content being viewed.
content_items_per_page	10	How many items per page were presented to the user (INT, 0 if NULL).
content_category	Marvel	The outcome of the action the user performed.
content_sub_category	Marvel Star Wars	The subcategory of the content.
content_description	The plot of the Saber Clash are being unraveled in this hair raising story.	The description of the content.
comments_count	754	The number of comment/talkbacks this content item had.

Event: ‘registration’

Use to capture the action of a user registering/subscribing to your platform.

Property	Value Type	Description
street_name	Main St.	The street name of the registering user.
house_number	35	The house number of the registering user.
postal_code	94101	The postal code of the registering user.
city	San Francisco	The city of the registering user.
country	USA	The country of the registering user.
state	CA	The state of the registering user (if applicable).
phone_number	(415) 765-77241	The phone number of the registering user
first_name	Jake	The first name of the registering user
last_name	Land	The last name of the registering user
user_email	jake.land@jakeland.io	registering user's email address.
notification_optin	true	Did the registering user opted-in for shipment/news notifications?
error_message	Street name is missing	What error messages were triggered while filling up the form.

Event: ‘newsletter_opt-in’

Use to capture the action of a user filling up a newsletter form.

Property	Value Type	Description
content_url	http://mylightsaberjournal.com/scifi/and-then-all-turned-dark	The URL of the content item, in which the newsletter is located.
content_id	14785905	The unique id of the content item in which the newsletter is located.
tags_list	lightsaber, villains	A list of tags related to the content item.
publication_datetime	9999-12-31 23:59:59	The date and time on which the content item was published.
content_name	Star Wars 33: Saber Clash	The name of the content being viewed.
content_items_per_page	10	How many items per page were presented to the user (INT, 0 if NULL).
content_category	Marvel	The outcome of the action the user performed.
content_sub_category	Marvel Star Wars	The subcategory of the content.
content_description	The plot of the Saber Clash are being unraveled in this hair raising story.	The description of the content.
comments_count	754	The number of comment/talkbacks this content item had.
user_email	jake.land@jakeland.io	Recipient's email address.
email_error	Email address is incorrect, please check.	The response the user gets in case of issues with the email.

Event: ‘content_item_impression’

Use to capture the action of a user being exposed to multiple content items on a page, for example content items inside a content category.

Property	Value Type	Description
publication_datetime	9999-12-31 23:59:59	The date and time on which the content item was published.
content_id	14785905	The unique id of the content item.
content_name	Star Wars 33: Saber Clash	The name of the content item being viewed.
content_description	The plot of the Saber Clash are being unraveled in this hair raising story.	The description of the content item.
content_category	Marvel	The category of the content item.
content_sub_category	Marvel Star Wars	The subcategory of the content item.
contents_per_page	20	The total number of items on content item.
content_position	5	The order position of the content item. This is the position of the item when counting the order of content items from the top of the page.
content_impression_names	[Lightsaber/Legends, The Kyber Saber Crystal Chase, Search for the Kyber Saber, Star Wars 33: Saber Clash]	A list of content (articles/videos) items that show up in the content item the user is currently viewing.
content_impression_ids	[125987, 125991, 123532, 123021]	A list of the unique IDs of content (articles/videos) items the user is currently viewing.

Event: ‘click_share’

Use to capture the action of a user clicking a social link.

Property	Value Type	Description
content_url	http://mylightsaberjournal.com/scifi/and-then-all-turned-dark	The URL of the content item, in which the social/share button is located.
content_id	14785905	The unique id of the content item where the social/share URL was clicked.
tags_list	lightsaber, villains	A list of tags relating content item.
publication_datetime	9999-12-31 23:59:59	The date and time on which the content item was published.
content_name	The death star chronicles	The name of the content being viewed.
content_items_per_page	10	How many items per page were presented to the user (INT, 0 if NULL).
content_category	Disney	The category of the content.
content_sub_category	Disney sci-fi	The subcategory of the content.
content_description	The rise and fall of the darkest star in the galaxy.	The description of the content.
social_network_name	Twitter	The name of the social network.
social_network_url	https://twitter.com/villainit?lang=en	The URL of the social network
comments_count	754	The number of comment/talkbacks this content item had.

Event: ‘profile_page’

Use to capture actions related to the profile section of the user.

Property	Value Type	Description
display_name	VillainMonger	The nickname the user is known by on the platform.
tags_list	lightsaber, villains	A list of tags relating to the user's interests. In some cases users will be adding content to the platform or having conversations with other users so those tags can also originate from this kind of interaction.
created_content	[How to trace a villain, How to capture a villain]	A list of content items created by the user.
visited_content	[Old Sith Wars, Mandalorian Wars]	A list of content items visited by the user.
profile_impressions	720	How many times this user profile was viewed.
profile_reputation	321	Reputation points the user earned.

Below you can find a catalog of events and their properties, specially designed to track the behavior of poker players when they use a poker playing platform. Tracking those events will cover most of the events that you will need to use for your given industry. You can always change the existing events by changing their properties and add your own events with custom events.

In the app

• player_register
• player_login
• player_logout (leave app)
• claim_bonus
• tutorial_action (open, close prematurely, end)
• update_profile
• cashier_action
• player_deposit
• player_cashout
• promotion_reaction
• side_game_reaction
• popup_reaction
• in-app_purchase
• rate_app
• refer_friend
• redeem_promo_code
• send/get_gift
• social_share

During the game

• started_game
• blinds_action
• betting_round_pre-flop
• betting_round_flop
• betting_round_turn
• betting_round_river
• betting_round_outcome
• showdown
• tip_dealer
• stand_up
• leave_game (to lobby)
• change_table
• user_comment
• user_chat
• invite_friend_to_table
• be_invited_to_table
• join_event

General

• ui_interaction

In the app

Event: ‘player_register’

Trigger this event when a new player registers to play a game. In case there is no need to register, the event should be triggered the first time a player opens a game. This event is the first event that is triggered by a user.

Property	Example Value	Description
user_alternative_id	6c84fb90-12c4-11e1-840d-7b25c5ee775a	The internal unique user id that identifies the user in the app.
app_id	248290532	The internal unique app id that identifies the app.
app_name	poker devil	The name of the app
user_registered	true	Indicates whether the user joined as a guest or registered user.
facebook_id	jimmy.drake	The ID that identifies the user on Facebook
google_id	jimmy.drake	The ID that identifies the user on Google
apple_app_store	jimmy.drake	The ID that identifies the user on apple's app store

Event: ‘player_login’

Trigger this event when a player logs-in to the app.

Property	Example Value	Description
user_alternative_id	6c84fb90-12c4-11e1-840d-7b25c5ee775a	The internal unique user id that identifies the user in the app.
app_id	248290532	The internal unique app id that identifies the app.
app_name	poker devil	The name of the app
user_registered	true	Indicates whether the user joined as a guest or registered user.
wallet_balance	100000	The amount of credit a user owns.
wallet_currency	USD	Indicates the wallet balance and whether the wallet hold actual currency or game currency.

Event: ‘player_logout’ (leave app)

Trigger this event when a player logs-out of the app.

Property	Example Value	Description
user_alternative_id	6c84fb90-12c4-11e1-840d-7b25c5ee775a	The internal unique user id that identifies the user in the app.
app_id	248290532	The internal unique app id that identifies the app.
app_name	poker devil	The name of the app
user_registered	true	Indicates whether the user joined as a guest or registered user.
wallet_balance	102010	The amount of credit a user owns.
wallet_currency	USD	Indicates the wallet balance and whether the wallet hold actual currency or game currency.

Event: ‘claim_bonus’

Trigger this event when a player claims a gift bonus.

Property	Example Value	Description
user_alternative_id	6c84fb90-12c4-11e1-840d-7b25c5ee775a	The internal unique user id that identifies the user in the app.
app_id	248290532	The internal unique app id that identifies the app.
app_name	poker devil	The name of the app
user_registered	true	Indicates whether the user joined as a guest or registered user.
wallet_balance	102010	The amount of credit a user owns.
wallet_currency	USD	Indicates the wallet balance and whether the wallet holds actual currency or game currency.
claim_location	lobby	Where in the UI was the bonus collected by the user.
bonus_amount	1000	The amount of the bonus.
bonus_currency	USD	The currency of the bonus that was collected.
bonus_origin	device notification	The way the user got informed of the bonus

Event: ‘tutorial_action’

Trigger this event when a player interacts with the in-app tutorial. Interactions can be opening, interacting inside, advancing and closing the tutorial.

Property	Example Value	Description
user_alternative_id	6c84fb90-12c4-11e1-840d-7b25c5ee775a	The internal unique user id that identifies the user in the app.
app_id	248290532	The internal unique app id that identifies the app.
app_name	poker devil	The name of the app
tutorial_id	14	The unique ID of the tutorial in the app.
tutorial_name	All you need to know to play "poker devil"!	The name describing the tutorial.
tutorial_action	open	The actions a user can perform with the tutorial like: opening, interacting inside, advancing and closing the tutorial.

Event: ‘update_profile’

Trigger this event when a player makes changes to her profile like adding a picture, changing name etc.

Property	Example Value	Description
user_alternative_id	6c84fb90-12c4-11e1-840d-7b25c5ee775a	The internal unique user id that identifies the user in the app.
app_id	248290532	The internal unique app id that identifies the app.
app_name	poker devil	The name of the app
name_change	PokerBonkers	The name the user changed to.
picture_url	www.PokerD.com/p/pro/153.png	The URL of the image that that user changed to.

Event: ‘cashier_action’

Trigger this event when a player interacts with screens related to the cashier.

Property	Example Value	Description
user_alternative_id	6c84fb90-12c4-11e1-840d-7b25c5ee775a	The internal unique user id that identifies the user in the app.
app_id	248290532	The internal unique app id that identifies the app.
app_name	poker devil	The name of the app
wallet_balance	102010	The amount of credit a user owns.
wallet_currency	USD	Indicates the wallet balance and whether the wallet holds actual currency or game currency.
screen_id	12	The unique ID that identifies the screen
screen_name	cashier tab	The amount the user deposits.
screen_element	special offer: $8.25M!	The UI element the user interacted with.
user_action	click	The action the user performed on the screen element.

Event: ‘player_deposit’

Trigger this event when a player makes a money deposit to buy chips for the game.

Property	Example Value	Description
user_alternative_id	6c84fb90-12c4-11e1-840d-7b25c5ee775a	The internal unique user id that identifies the user in the app.
app_id	248290532	The internal unique app id that identifies the app.
app_name	poker devil	The name of the app
wallet_balance	102010	The amount of credit a user owns.
wallet_currency	USD	Indicates the wallet balance and whether the wallet holds actual currency or game currency.
deposit_amount	300	The amount the user deposits.
deposit_currency	USD	The currency of the user deposit.

Event: ‘player_cashout’

Trigger this event when a player is withdrawing money from her account.

Property	Example Value	Description
user_alternative_id	6c84fb90-12c4-11e1-840d-7b25c5ee775a	The internal unique user id that identifies the user in the app.
app_id	248290532	The internal unique app id that identifies the app.
app_name	poker devil	The name of the app
wallet_balance	102010	The amount of credit a user owns.
wallet_currency	USD	Indicates the wallet balance and whether the wallet holds actual currency or game currency.
cashout_amount	300	The amount the user deposits.
cashout_currency	USD	The currency of the user deposit.

Event: ‘promotion_reaction’

Trigger this event when a player is interacting with the different in-app promotions like for buying extra chips.

Property	Example Value	Description
user_alternative_id	6c84fb90-12c4-11e1-840d-7b25c5ee775a	The internal unique user id that identifies the user in the app.
app_id	248290532	The internal unique app id that identifies the app.
app_name	poker devil	The name of the app
wallet_balance	102010	The amount of credit a user owns.
wallet_currency	USD	Indicates the wallet balance and whether the wallet holds actual currency or game currency.
promotion_id	214	The unique ID of the promotion in the app.
promotion_name	Mega summer tournament	The name describing the promotion.
promotion_action	open	The action the user performed when seeing the promotion like: close, accept etc.
promotion_cost	99	The amount of money the promotion costs
promotion_cost_currency	USD	The currency of amount of money the promotion costs
promotion_reward	1000	The amount received in the promotion
promotion_currency	chips	The currency of the amount received in the promotion

Event: ‘side_game_reaction’

Trigger this event when a player is clicking an in-app promotion game. Poker apps often offer additional games a user can play to collect bonuses or chips she can use in the main poker game. Examples: side games, jackpot etc.

Property	Example Value	Description
user_alternative_id	6c84fb90-12c4-11e1-840d-7b25c5ee775a	The internal unique user id that identifies the user in the app.
app_id	248290532	The internal unique app id that identifies the app.
app_name	poker devil	The name of the app
side_game_id	9	The unique ID of the side game in the app.
side_game_name	Slot and win a-lot!	The name describing the side game.
wallet_balance	103010	The amount of credit a user owns.
wallet_currency	USD	Indicates the wallet balance and whether the wallet holds actual currency or game currency.
side_game_action	open	The action the user performed when seeing the side_game, like: close, play etc.
amount_won	5500	The amount won in the side game
amount_currency	USD	The currency won in the side game.

Event: ‘popup_reaction’

Trigger this event when a player is interacting with the different popups presented to her in the game. This event is meant for “administrative” popups like requests to up-vote the app or system notifications. For promotional popups

Property	Example Value	Description
user_alternative_id	6c84fb90-12c4-11e1-840d-7b25c5ee775a	The internal unique user id that identifies the user in the app.
app_id	248290532	The internal unique app id that identifies the app.
app_name	poker devil	The name of the app
popup_id	9	The unique ID of the popup in the app.
popup _name	Are you enjoying the game?	The name describing the popup.
popup _action	Yes!	The action the user performed when seeing the popup, like: "cancel", "OK", "Yes!" etc.

Event: ‘in-app_purchase’

Trigger this event when a player is making an in-app purchase like for buying chips, gold etc.

Property	Example Value	Description
user_alternative_id	6c84fb90-12c4-11e1-840d-7b25c5ee775a	The internal unique user id that identifies the user in the app.
app_id	248290532	The internal unique app id that identifies the app.
app_name	poker devil	The name of the app
wallet_balance	102010	The amount of credit a user owns.
wallet_currency	USD	Indicates the wallet balance and whether the wallet holds actual currency or game currency.
purchase_id	1448964	The unique ID of the purchase in the app.
purchase_name	Buy chips	The name describing the purchase.
purchase_cost	99	The amount of money the purchase costs.
purchase_cost_currency	USD	The currency of amount of money the purchase costs
goods_amount	1000	The amount received in the purchase.
goods_type	chips	The type of the goods received in the purchase

Event: ‘rate_app’

Trigger this event when a player is rating the app.

Property	Example Value	Description
user_alternative_id	6c84fb90-12c4-11e1-840d-7b25c5ee775a	The internal unique user id that identifies the user in the app.
app_id	248290532	The internal unique app id that identifies the app.
app_name	poker devil	The name of the app.
user_rating	5/5	The rating the user gave the app
rating_platform	Google Play	The platform the user left the rating on.

Event: ‘refer_friend’

Trigger this event when a player is referring a new player to download/play the app.

Property	Example Value	Description
user_alternative_id	6c84fb90-12c4-11e1-840d-7b25c5ee775a	The internal unique user id that identifies the user in the app.
app_id	248290532	The internal unique app id that identifies the app.
app_name	poker devil	The name of the app.
wallet_balance	102010	The amount of credit a user owns.
wallet_currency	USD	Indicates the wallet balance and whether the wallet holds actual currency or game currency.
promo_code_id	#YC451A	The promo code sent by the user.
referring_channel	Fecebook	The channel used to refer a new user, like: Facebook, email, text to another app etc.
friend_referred	jane.wake	The external ID of the friend being referred.

Event: ‘redeem_promo_code’

Trigger this event when a player redeems a promo code. Poker apps try to attract new players by offering them bonuses as an additional amount of money/chips for making specific actions in the game like signing-up or depositing money.

Property	Example Value	Description
user_alternative_id	6c84fb90-12c4-11e1-840d-7b25c5ee775a	The internal unique user id that identifies the referred user in the app.
app_id	248290532	The internal unique app id that identifies the app.
app_name	poker devil	The name of the app.
wallet_balance	1000	The amount of credit a user owns.
wallet_currency	USD	Indicates the wallet balance and whether the wallet holds actual currency or game currency.
promo_code_id	#2XA459	The promo code redeemed by the user.
promo_reward_amount	1000	The amount of the reward given for redeeming the promo code.
promo_reward_currency	USD	The currency of the reward amount given for redeeming the promo code.
referring_user	1494380	The internal unique user id that identifies the user that sent the referring invitation.

Event: ‘send_gift’

Trigger this event when a player sends a gift to another user. Poker apps try to motivate players to play games by allowing them to interact with friends by means of mutually sending and receiving gifts that can be used to place bets in a poker game.

Property	Example Value	Description
user_alternative_id	6c84fb90-12c4-11e1-840d-7b25c5ee775a	The internal unique user id that identifies the user sending the gift.
app_id	248290532	The internal unique app id that identifies the app.
app_name	poker devil	The name of the app.
wallet_balance	1000	The amount of credit a user owns.
wallet_currency	USD	Indicates the wallet balance and whether the wallet holds actual currency or game currency.
gift_id	1563478	The unique ID of the gift being send
gift_name	Happy Holidays 2021!	The name describing the gift sent.
receving_user_id	6c84fb90-12c4-11e1-840d-7b25c5dd453a	The user that receives the gift.
gift_amount	1000	The gift's reward amount.
gift_currency	USD	The gift's reward currency.

Event: ‘get_gift’

Trigger this event when a player gets a gift from another user. Poker apps try to motivate players to play games by allowing them to interact with friends by means of mutually sending and receiving gifts that can be used to place bets in a poker game.

Property	Example Value	Description
user_alternative_id	6c84fb90-12c4-11e1-840d-7b25c5dd453a	The internal unique user id that identifies the user getting the gift.
app_id	248290532	The internal unique app id that identifies the app.
app_name	poker devil	The name of the app.
wallet_balance	1000	The amount of credit the user owns.
wallet_currency	USD	Indicates the wallet balance and whether the wallet holds actual currency or game currency.
gift_id	1563478	The unique ID of the gift being received.
gift_name	Happy Holidays 2021!	The name describing the gift sent.
receving_user_id	6c84fb90-12c4-11e1-840d-7b25c5ee775a	The internal unique user id that receives the gift.
gift_amount	1000	The gift's reward amount.
gift_currency	USD	The gift's reward currency.

Event: ‘social_share’

Trigger this event when a player shares information about your app on social media like Twitter, Facebook etc.

Property	Example Value	Description
user_alternative_id	6c84fb90-12c4-11e1-840d-7b25c5dd453a	The internal unique user id that identifies the user sharring.
app_id	248290532	The internal unique app id that identifies the app.
app_name	poker devil	The name of the app.
wallet_balance	1000	The amount of credit the user owns.
wallet_currency	USD	Indicates the wallet balance and whether the wallet holds actual currency or game currency.
share_channel	Facebook	The channel user to share.

 

During the game

Event: ‘started_game’

Trigger this event when a player joins a poker table. Poker tables can differ in their number of player, stakes amount, buy-in amount, game time-to-act etc.

Property	Example Value	Description
user_alternative_id	6c84fb90-12c4-11e1-840d-7b25c5dd453a	The internal unique user id that identifies the user joining the game.
app_id	248290532	The internal unique app id that identifies the app.
app_name	poker devil	The name of the app.
wallet_balance	1000	The amount of credit the user owns.
wallet_currency	USD	Indicates the wallet balance and whether the wallet holds actual currency or game currency.
user_position	4	The user's position at the table
table_id	4352	The unique user id that identifies the poker table the user is joining.
game_type	Texas Hold 'em	One of the existing types of poker games.
game_variant	cash	One of the game variants: cash, tournament-s'n'g, tournament-freeze-out, tournament-re-buy, tournament-satellite, tournament-freeroll
stakes_min	100	The amount of the small blind at the start of each round.
stakes_max	200	The amount of the small blind at the start of each round
buy-in_min_val	2000	The buy-in is the (lower limit) amount that a player must pay to enter a game.
buy-in_ma_val	40000	The buy-in is the (upper limit) amount that a player must pay to enter a game.
buy-in_at_max	true	When joining a table, buy-in at maximal possible amount.
auto_re-buy	true	Automatically buy into game once user is bust-out.
time_to_act	normal	The amount of time a user has for taking action in each round of betting.
player_count	9	The maximal number of players allowed at the table.
sitting_at_table	9	The actual number of users currently playing at the table.
table_user_id_1	6c84fb90-12c4-11e1-840d-7b25c5dd453b	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_2	6c84fb90-12c4-11e1-840d-7b25c5dd453c	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_3	6c84fb90-12c4-11e1-840d-7b25c5dd453d	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_4	6c84fb90-12c4-11e1-840d-7b25c5dd453e	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_5	6c84fb90-12c4-11e1-840d-7b25c5dd453f	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_6	6c84fb90-12c4-11e1-840d-7b25c5dd454a	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_7	6c84fb90-12c4-11e1-840d-7b25c5dd454b	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_8	6c84fb90-12c4-11e1-840d-7b25c5dd454c	The internal unique user id that identifies the user sitting at the table at time of joining the game.

Event: ‘blinds_action’

Trigger this event when a player is putting out a blind. The player directly to the left of the dealer puts out the small blind and the player to the left of the small blind puts out the big blind.

Property	Example Value	Description
user_alternative_id	6c84fb90-12c4-11e1-840d-7b25c5dd453a	The internal unique user id that identifies the user putting out a blind.
app_id	248290532	The internal unique app id that identifies the app.
app_name	poker devil	The name of the app.
wallet_balance	1000	The amount of credit the user owns.
wallet_currency	USD	Indicates the wallet balance and whether the wallet holds actual currency or game currency.
pot_amount	300	The amount of money in the pot.
pot_currency	USD	The table's betting currency.
user_table_position	4	The user's position at the table
table_id	4352	The unique user id that identifies the poker table the user is joining.
game_type	Texas Hold 'em	One of the existing types of poker games.
game_variant	cash	One of the game variants: cash, tournament-s'n'g, tournament-freeze-out, tournament-re-buy, tournament-satellite, tournament-freeroll.
stakes_min	100	The amount of the small blind at the start of each round.
stakes_max	200	The amount of the small blind at the start of each round
buy-in_min_val	2000	The buy-in is the (lower limit) amount that a player must pay to enter a game.
buy-in_ma_val	40000	The buy-in is the (upper limit) amount that a player must pay to enter a game.
buy-in_at_max	true	When joining a table, buy-in at maximal possible amount.
auto_re-buy	true	Automatically buy into game once user is bust-out.
time_to_act	normal	The amount of time a user has for taking action in each round of betting.
player_count	9	The maximal number of players allowed at the table.
blind_type	small	The bet size two players must pay before the cards are dealt. The options are: small, big
blind_amount	100	The bet amount two players must pay before the cards are dealt.
dealer_button_pos	5	The position where the dealer sits.
hole_card_1	C2	The first of two hole cards only the player can see.
hole_card_2	HK	The second of two hole cards only the player can see.
sitting_at_table	9	The actual number of users currently playing at the table.
table_user_id_1	6c84fb90-12c4-11e1-840d-7b25c5dd453b	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_2	6c84fb90-12c4-11e1-840d-7b25c5dd453c	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_3	6c84fb90-12c4-11e1-840d-7b25c5dd453d	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_4	6c84fb90-12c4-11e1-840d-7b25c5dd453e	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_5	6c84fb90-12c4-11e1-840d-7b25c5dd453f	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_6	6c84fb90-12c4-11e1-840d-7b25c5dd454a	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_7	6c84fb90-12c4-11e1-840d-7b25c5dd454b	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_8	6c84fb90-12c4-11e1-840d-7b25c5dd454c	The internal unique user id that identifies the user sitting at the table at time of joining the game.

Event: ‘betting_round_pre-flop’

Trigger this event when a player is performing an action during the pre-flop betting round. Examples for actions: call, check, fold & raise.

Property	Example Value	Description
user_alternative_id	6c84fb90-12c4-11e1-840d-7b25c5dd453a	The internal unique user id that identifies the user putting out a blind.
app_id	248290532	The internal unique app id that identifies the app.
app_name	poker devil	The name of the app.
wallet_balance	1000	The amount of credit the user owns.
wallet_currency	USD	Indicates the wallet balance and whether the wallet holds actual currency or game currency.
user_table_position	4	The user's position at the table
table_id	4352	The unique user id that identifies the poker table the user is joining.
game_type	Texas Hold 'em	One of the existing types of poker games.
game_variant	cash	One of the game variants: cash, tournament-s'n'g, tournament-freeze-out, tournament-re-buy, tournament-satellite, tournament-freeroll.
pot_amount	1500	The amount of money in the pot.
pot_currency	USD	The table's betting currency.
stakes_min	100	The amount of the small blind at the start of each round.
stakes_max	200	The amount of the small blind at the start of each round
buy-in_min_val	2000	The buy-in is the (lower limit) amount that a player must pay to enter a game.
buy-in_max_val	40000	The buy-in is the (upper limit) amount that a player must pay to enter a game.
buy-in_at_max	true	When joining a table, buy-in at maximal possible amount.
auto_re-buy	true	Automatically buy into game once user is bust-out.
time_to_act	normal	The amount of time a user has for taking action in each round of betting.
player_count	9	The maximal number of players allowed at the table.
dealer_button_pos	5	The position where the dealer sits.
hole_card_1	C2	The first of two hole cards only the player can see.
hole_card_2	HK	The second of two hole cards only the player can see.
community_card_1	D3	The card dealt face up on the table, which every player must use.
community_card_2	H10	The card dealt face up on the table, which every player must use.
community_card_3	D10	The card dealt face up on the table, which every player must use.
community_card_4	SJ	The card dealt face up on the table, which every player must use.
community_card_5	SK	The card dealt face up on the table, which every player must use.
betting_action	raise	The action the user takes in the betting round, like: fold, call, raise, check
betting_amount	600	The mount the user bets.
sitting_at_table	9	The actual number of users currently playing at the table.
table_user_id_1	6c84fb90-12c4-11e1-840d-7b25c5dd453b	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_2	6c84fb90-12c4-11e1-840d-7b25c5dd453c	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_3	6c84fb90-12c4-11e1-840d-7b25c5dd453d	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_4	6c84fb90-12c4-11e1-840d-7b25c5dd453e	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_5	6c84fb90-12c4-11e1-840d-7b25c5dd453f	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_6	6c84fb90-12c4-11e1-840d-7b25c5dd454a	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_7	6c84fb90-12c4-11e1-840d-7b25c5dd454b	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_8	6c84fb90-12c4-11e1-840d-7b25c5dd454c	The internal unique user id that identifies the user sitting at the table at time of joining the game.

Event: ‘betting_round_flop’

Trigger this event when a player is performing an action during the flop betting round. Examples for actions: call, check, fold & raise.

Property	Example Value	Description
user_alternative_id	6c84fb90-12c4-11e1-840d-7b25c5dd453a	The internal unique user id that identifies the user putting out a blind.
app_id	248290532	The internal unique app id that identifies the app.
app_name	poker devil	The name of the app.
wallet_balance	1000	The amount of credit the user owns.
wallet_currency	USD	Indicates the wallet balance and whether the wallet holds actual currency or game currency.
user_table_position	4	The user's position at the table
table_id	4352	The unique user id that identifies the poker table the user is joining.
game_type	Texas Hold 'em	One of the existing types of poker games.
game_variant	cash	One of the game variants: cash, tournament-s'n'g, tournament-freeze-out, tournament-re-buy, tournament-satellite, tournament-freeroll.
pot_amount	1500	The amount of money in the pot.
pot_currency	USD	The table's betting currency.
stakes_min	100	The amount of the small blind at the start of each round.
stakes_max	200	The amount of the small blind at the start of each round
buy-in_min_val	2000	The buy-in is the (lower limit) amount that a player must pay to enter a game.
buy-in_max_val	40000	The buy-in is the (upper limit) amount that a player must pay to enter a game.
buy-in_at_max	true	When joining a table, buy-in at maximal possible amount.
auto_re-buy	true	Automatically buy into game once user is bust-out.
time_to_act	normal	The amount of time a user has for taking action in each round of betting.
player_count	9	The maximal number of players allowed at the table.
dealer_button_pos	5	The position where the dealer sits.
hole_card_1	C2	The first of two hole cards only the player can see.
hole_card_2	HK	The second of two hole cards only the player can see.
community_card_1	D3	The card dealt face up on the table, which every player must use.
community_card_2	H10	The card dealt face up on the table, which every player must use.
community_card_3	D10	The card dealt face up on the table, which every player must use.
community_card_4	SJ	The card dealt face up on the table, which every player must use.
community_card_5	SK	The card dealt face up on the table, which every player must use.
betting_action	raise	The action the user takes in the betting round, like: fold, call, raise, check
betting_amount	600	The mount the user bets.
sitting_at_table	9	The actual number of users currently playing at the table.
table_user_id_1	6c84fb90-12c4-11e1-840d-7b25c5dd453b	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_2	6c84fb90-12c4-11e1-840d-7b25c5dd453c	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_3	6c84fb90-12c4-11e1-840d-7b25c5dd453d	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_4	6c84fb90-12c4-11e1-840d-7b25c5dd453e	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_5	6c84fb90-12c4-11e1-840d-7b25c5dd453f	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_6	6c84fb90-12c4-11e1-840d-7b25c5dd454a	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_7	6c84fb90-12c4-11e1-840d-7b25c5dd454b	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_8	6c84fb90-12c4-11e1-840d-7b25c5dd454c	The internal unique user id that identifies the user sitting at the table at time of joining the game.

Event: ‘betting_round_turn’

Trigger this event when a player is performing an action during the turn betting round. Examples for actions: call, check, fold & raise.

Property	Example Value	Description
user_alternative_id	6c84fb90-12c4-11e1-840d-7b25c5dd453a	The internal unique user id that identifies the user putting out a blind.
app_id	248290532	The internal unique app id that identifies the app.
app_name	poker devil	The name of the app.
wallet_balance	1000	The amount of credit the user owns.
wallet_currency	USD	Indicates the wallet balance and whether the wallet holds actual currency or game currency.
user_table_position	4	The user's position at the table
table_id	4352	The unique user id that identifies the poker table the user is joining.
game_type	Texas Hold 'em	One of the existing types of poker games.
game_variant	cash	One of the game variants: cash, tournament-s'n'g, tournament-freeze-out, tournament-re-buy, tournament-satellite, tournament-freeroll.
pot_amount	1500	The amount of money in the pot.
pot_currency	USD	The table's betting currency.
stakes_min	100	The amount of the small blind at the start of each round.
stakes_max	200	The amount of the small blind at the start of each round
buy-in_min_val	2000	The buy-in is the (lower limit) amount that a player must pay to enter a game.
buy-in_max_val	40000	The buy-in is the (upper limit) amount that a player must pay to enter a game.
buy-in_at_max	true	When joining a table, buy-in at maximal possible amount.
auto_re-buy	true	Automatically buy into game once user is bust-out.
time_to_act	normal	The amount of time a user has for taking action in each round of betting.
player_count	9	The maximal number of players allowed at the table.
dealer_button_pos	5	The position where the dealer sits.
hole_card_1	C2	The first of two hole cards only the player can see.
hole_card_2	HK	The second of two hole cards only the player can see.
community_card_1	D3	The card dealt face up on the table, which every player must use.
community_card_2	H10	The card dealt face up on the table, which every player must use.
community_card_3	D10	The card dealt face up on the table, which every player must use.
community_card_4	SJ	The card dealt face up on the table, which every player must use.
community_card_5	SK	The card dealt face up on the table, which every player must use.
betting_action	raise	The action the user takes in the betting round, like: fold, call, raise, check
betting_amount	600	The mount the user bets.
sitting_at_table	9	The actual number of users currently playing at the table.
table_user_id_1	6c84fb90-12c4-11e1-840d-7b25c5dd453b	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_2	6c84fb90-12c4-11e1-840d-7b25c5dd453c	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_3	6c84fb90-12c4-11e1-840d-7b25c5dd453d	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_4	6c84fb90-12c4-11e1-840d-7b25c5dd453e	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_5	6c84fb90-12c4-11e1-840d-7b25c5dd453f	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_6	6c84fb90-12c4-11e1-840d-7b25c5dd454a	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_7	6c84fb90-12c4-11e1-840d-7b25c5dd454b	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_8	6c84fb90-12c4-11e1-840d-7b25c5dd454c	The internal unique user id that identifies the user sitting at the table at time of joining the game.

Event: ‘betting_round_river’

Trigger this event when a player is performing an action during the river betting rounds. Examples for actions: call, check, fold & raise.

Property	Example Value	Description
user_alternative_id	6c84fb90-12c4-11e1-840d-7b25c5dd453a	The internal unique user id that identifies the user putting out a blind.
app_id	248290532	The internal unique app id that identifies the app.
app_name	poker devil	The name of the app.
wallet_balance	1000	The amount of credit the user owns.
wallet_currency	USD	Indicates the wallet balance and whether the wallet holds actual currency or game currency.
user_table_position	4	The user's position at the table
table_id	4352	The unique user id that identifies the poker table the user is joining.
game_type	Texas Hold 'em	One of the existing types of poker games.
game_variant	cash	One of the game variants: cash, tournament-s'n'g, tournament-freeze-out, tournament-re-buy, tournament-satellite, tournament-freeroll.
pot_amount	1500	The amount of money in the pot.
pot_currency	USD	The table's betting currency.
stakes_min	100	The amount of the small blind at the start of each round.
stakes_max	200	The amount of the small blind at the start of each round
buy-in_min_val	2000	The buy-in is the (lower limit) amount that a player must pay to enter a game.
buy-in_max_val	40000	The buy-in is the (upper limit) amount that a player must pay to enter a game.
buy-in_at_max	true	When joining a table, buy-in at maximal possible amount.
auto_re-buy	true	Automatically buy into game once user is bust-out.
time_to_act	normal	The amount of time a user has for taking action in each round of betting.
player_count	9	The maximal number of players allowed at the table.
dealer_button_pos	5	The position where the dealer sits.
hole_card_1	C2	The first of two hole cards only the player can see.
hole_card_2	HK	The second of two hole cards only the player can see.
community_card_1	D3	The card dealt face up on the table, which every player must use.
community_card_2	H10	The card dealt face up on the table, which every player must use.
community_card_3	D10	The card dealt face up on the table, which every player must use.
community_card_4	SJ	The card dealt face up on the table, which every player must use.
community_card_5	SK	The card dealt face up on the table, which every player must use.
betting_action	raise	The action the user takes in the betting round, like: fold, call, raise, check
betting_amount	600	The mount the user bets.
sitting_at_table	9	The actual number of users currently playing at the table.
table_user_id_1	6c84fb90-12c4-11e1-840d-7b25c5dd453b	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_2	6c84fb90-12c4-11e1-840d-7b25c5dd453c	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_3	6c84fb90-12c4-11e1-840d-7b25c5dd453d	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_4	6c84fb90-12c4-11e1-840d-7b25c5dd453e	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_5	6c84fb90-12c4-11e1-840d-7b25c5dd453f	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_6	6c84fb90-12c4-11e1-840d-7b25c5dd454a	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_7	6c84fb90-12c4-11e1-840d-7b25c5dd454b	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_8	6c84fb90-12c4-11e1-840d-7b25c5dd454c	The internal unique user id that identifies the user sitting at the table at time of joining the game.

Event: ‘betting_round_outcome’

Trigger this event to record the outcome of one of the 4 a betting rounds: pre-flop, flop, turn & river.

Property	Example Value	Description
user_alternative_id	6c84fb90-12c4-11e1-840d-7b25c5dd453a	The internal unique user id that identifies the user putting out a blind.
app_id	248290532	The internal unique app id that identifies the app.
app_name	poker devil	The name of the app.
wallet_balance	1000	The amount of credit the user owns.
wallet_currency	USD	Indicates the wallet balance and whether the wallet holds actual currency or game currency.
user_table_position	4	The user's position at the table
table_id	4352	The unique user id that identifies the poker table the user is joining.
game_type	Texas Hold 'em	One of the existing types of poker games.
game_variant	cash	One of the game variants: cash, tournament-s'n'g, tournament-freeze-out, tournament-re-buy, tournament-satellite, tournament-freeroll.
pot_amount	1500	The amount of money in the pot.
pot_currency	USD	The table's betting currency.
stakes_min	100	The amount of the small blind at the start of each round.
stakes_max	200	The amount of the small blind at the start of each round
buy-in_min_val	2000	The buy-in is the (lower limit) amount that a player must pay to enter a game.
buy-in_max_val	40000	The buy-in is the (upper limit) amount that a player must pay to enter a game.
buy-in_at_max	true	When joining a table, buy-in at maximal possible amount.
auto_re-buy	true	Automatically buy into game once user is bust-out.
time_to_act	normal	The amount of time a user has for taking action in each round of betting.
player_count	9	The maximal number of players allowed at the table.
dealer_button_pos	5	The position where the dealer sits.
hole_card_1	C2	The first of two hole cards only the player can see.
hole_card_2	HK	The second of two hole cards only the player can see.
community_card_1	D3	The card dealt face up on the table, which every player must use.
community_card_2	H10	The card dealt face up on the table, which every player must use.
community_card_3	D10	The card dealt face up on the table, which every player must use.
community_card_4	SJ	The card dealt face up on the table, which every player must use.
community_card_5	SK	The card dealt face up on the table, which every player must use.
betting_round	flop	The outcome of which round is this one? pre-flop, flop, turn, river?
betting_amount	600	The mount the user bets.
sitting_at_table	9	The actual number of users currently playing at the table.
table_user_id_1	6c84fb90-12c4-11e1-840d-7b25c5dd453b	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_2	6c84fb90-12c4-11e1-840d-7b25c5dd453c	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_3	6c84fb90-12c4-11e1-840d-7b25c5dd453d	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_4	6c84fb90-12c4-11e1-840d-7b25c5dd453e	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_5	6c84fb90-12c4-11e1-840d-7b25c5dd453f	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_6	6c84fb90-12c4-11e1-840d-7b25c5dd454a	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_7	6c84fb90-12c4-11e1-840d-7b25c5dd454b	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_8	6c84fb90-12c4-11e1-840d-7b25c5dd454c	The internal unique user id that identifies the user sitting at the table at time of joining the game.

Event: ‘showdown’

Trigger this event, for each player, at the end of the betting hand to record its outcome.

Property	Example Value	Description
user_alternative_id	6c84fb90-12c4-11e1-840d-7b25c5dd453a	The internal unique user id that identifies the user putting out a blind.
app_id	248290532	The internal unique app id that identifies the app.
app_name	poker devil	The name of the app.
wallet_balance	1000	The amount of credit the user owns.
wallet_currency	USD	Indicates the wallet balance and whether the wallet holds actual currency or game currency.
user_table_position	4	The user's position at the table
table_id	4352	The unique user id that identifies the poker table the user is joining.
game_type	Texas Hold 'em	One of the existing types of poker games.
game_variant	cash	One of the game variants: cash, tournament-s'n'g, tournament-freeze-out, tournament-re-buy, tournament-satellite, tournament-freeroll.
pot_amount	3500	The amount of money in the pot.
pot_currency	USD	The table's betting currency.
stakes_min	100	The amount of the small blind at the start of each round.
stakes_max	200	The amount of the small blind at the start of each round
buy-in_min_val	2000	The buy-in is the (lower limit) amount that a player must pay to enter a game.
buy-in_ma_val	40000	The buy-in is the (upper limit) amount that a player must pay to enter a game.
buy-in_at_max	true	When joining a table, buy-in at maximal possible amount.
auto_re-buy	true	Automatically buy into game once user is bust-out.
time_to_act	normal	The amount of time a user has for taking action in each round of betting.
player_count	9	The maximal number of players allowed at the table.
dealer_button_pos	5	The position where the dealer sits.
hole_card_1	C2	The first of two hole cards only the player can see.
hole_card_2	HK	The second of two hole cards only the player can see.
community_card_1	D3	The card dealt face up on the table, which every player must use.
community_card_2	H10	The card dealt face up on the table, which every player must use.
community_card_3	D10	The card dealt face up on the table, which every player must use.
community_card_4	SJ	The card dealt face up on the table, which every player must use.
community_card_5	SK	The card dealt face up on the table, which every player must use.
winning_amount	1000	The amount the user won in this showdown.
split_pot	true	Indicates whether the pot was split because two or more players had hands of equal value.
sitting_at_table	9	The actual number of users currently playing at the table.
table_user_id_1	6c84fb90-12c4-11e1-840d-7b25c5dd453b	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_2	6c84fb90-12c4-11e1-840d-7b25c5dd453c	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_3	6c84fb90-12c4-11e1-840d-7b25c5dd453d	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_4	6c84fb90-12c4-11e1-840d-7b25c5dd453e	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_5	6c84fb90-12c4-11e1-840d-7b25c5dd453f	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_6	6c84fb90-12c4-11e1-840d-7b25c5dd454a	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_7	6c84fb90-12c4-11e1-840d-7b25c5dd454b	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_8	6c84fb90-12c4-11e1-840d-7b25c5dd454c	The internal unique user id that identifies the user sitting at the table at time of joining the game.

Event: ‘tip_dealer’

Trigger this event when a player tips the dealer.

Property	Example Value	Description
user_alternative_id	6c84fb90-12c4-11e1-840d-7b25c5dd453a	The internal unique user id that identifies the user putting out a blind.
app_id	248290532	The internal unique app id that identifies the app.
app_name	poker devil	The name of the app.
wallet_balance	1000	The amount of credit the user owns.
wallet_currency	USD	Indicates the wallet balance and whether the wallet holds actual currency or game currency.
user_table_position	4	The user's position at the table
table_id	4352	The unique user id that identifies the poker table the user is joining.
game_type	Texas Hold 'em	One of the existing types of poker games.
game_variant	cash	One of the game variants: cash, tournament-s'n'g, tournament-freeze-out, tournament-re-buy, tournament-satellite, tournament-freeroll.
pot_amount	3500	The amount of money in the pot.
pot_currency	USD	The table's betting currency.
stakes_min	100	The amount of the small blind at the start of each round.
stakes_max	200	The amount of the small blind at the start of each round
buy-in_min_val	2000	The buy-in is the (lower limit) amount that a player must pay to enter a game.
buy-in_ma_val	40000	The buy-in is the (upper limit) amount that a player must pay to enter a game.
buy-in_at_max	true	When joining a table, buy-in at maximal possible amount.
auto_re-buy	true	Automatically buy into game once user is bust-out.
time_to_act	normal	The amount of time a user has for taking action in each round of betting.
player_count	9	The maximal number of players allowed at the table.
dealer_button_pos	5	The position where the dealer sits.
hole_card_1	C2	The first of two hole cards only the player can see.
hole_card_2	HK	The second of two hole cards only the player can see.
community_card_1	D3	The card dealt face up on the table, which every player must use.
community_card_2	H10	The card dealt face up on the table, which every player must use.
community_card_3	D10	The card dealt face up on the table, which every player must use.
community_card_4	SJ	The card dealt face up on the table, which every player must use.
community_card_5	SK	The card dealt face up on the table, which every player must use.
round	turn	The current out of four poker game rounds: preflop, flop, turn & river.
tipping_amount	100	The tip amount the user gave to the dealer.
sitting_at_table	9	The actual number of users currently playing at the table.
table_user_id_1	6c84fb90-12c4-11e1-840d-7b25c5dd453b	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_2	6c84fb90-12c4-11e1-840d-7b25c5dd453c	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_3	6c84fb90-12c4-11e1-840d-7b25c5dd453d	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_4	6c84fb90-12c4-11e1-840d-7b25c5dd453e	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_5	6c84fb90-12c4-11e1-840d-7b25c5dd453f	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_6	6c84fb90-12c4-11e1-840d-7b25c5dd454a	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_7	6c84fb90-12c4-11e1-840d-7b25c5dd454b	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_8	6c84fb90-12c4-11e1-840d-7b25c5dd454c	The internal unique user id that identifies the user sitting at the table at time of joining the game.

Event: ‘stand_up’

Trigger this event when a player stands up at the table. The player is still viewing the game but is not actively participating.

Property	Example Value	Description
user_alternative_id	6c84fb90-12c4-11e1-840d-7b25c5dd453a	The internal unique user id that identifies the user putting out a blind.
app_id	248290532	The internal unique app id that identifies the app.
app_name	poker devil	The name of the app.
wallet_balance	1000	The amount of credit the user owns.
wallet_currency	USD	Indicates the wallet balance and whether the wallet holds actual currency or game currency.
user_table_position	4	The user's position at the table
table_id	4352	The unique user id that identifies the poker table the user is joining.
game_type	Texas Hold 'em	One of the existing types of poker games.
game_variant	cash	One of the game variants: cash, tournament-s'n'g, tournament-freeze-out, tournament-re-buy, tournament-satellite, tournament-freeroll.
pot_amount	3500	The amount of money in the pot.
pot_currency	USD	The table's betting currency.
stakes_min	100	The amount of the small blind at the start of each round.
stakes_max	200	The amount of the small blind at the start of each round
buy-in_min_val	2000	The buy-in is the (lower limit) amount that a player must pay to enter a game.
buy-in_ma_val	40000	The buy-in is the (upper limit) amount that a player must pay to enter a game.
buy-in_at_max	true	When joining a table, buy-in at maximal possible amount.
auto_re-buy	true	Automatically buy into game once user is bust-out.
time_to_act	normal	The amount of time a user has for taking action in each round of betting.
player_count	9	The maximal number of players allowed at the table.
dealer_button_pos	5	The position where the dealer sits.
hole_card_1	C2	The first of two hole cards only the player can see.
hole_card_2	HK	The second of two hole cards only the player can see.
community_card_1	D3	The card dealt face up on the table, which every player must use.
community_card_2	H10	The card dealt face up on the table, which every player must use.
community_card_3	D10	The card dealt face up on the table, which every player must use.
community_card_4	SJ	The card dealt face up on the table, which every player must use.
community_card_5	SK	The card dealt face up on the table, which every player must use.
round	turn	The current out of four poker game rounds: preflop, flop, turn & river.
sitting_at_table	9	The actual number of users currently playing at the table.
table_user_id_1	6c84fb90-12c4-11e1-840d-7b25c5dd453b	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_2	6c84fb90-12c4-11e1-840d-7b25c5dd453c	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_3	6c84fb90-12c4-11e1-840d-7b25c5dd453d	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_4	6c84fb90-12c4-11e1-840d-7b25c5dd453e	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_5	6c84fb90-12c4-11e1-840d-7b25c5dd453f	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_6	6c84fb90-12c4-11e1-840d-7b25c5dd454a	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_7	6c84fb90-12c4-11e1-840d-7b25c5dd454b	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_8	6c84fb90-12c4-11e1-840d-7b25c5dd454c	The internal unique user id that identifies the user sitting at the table at time of joining the game.

Event: ‘change_table’

Trigger this event when a player leaves the table to another table. Sometimes a table just doesn’t “feel right” or maybe a player is invited to a different table by her buddy so replacing tables is a common thing.

Property	Example Value	Description
user_alternative_id	6c84fb90-12c4-11e1-840d-7b25c5dd453a	The internal unique user id that identifies the user putting out a blind.
app_id	248290532	The internal unique app id that identifies the app.
app_name	poker devil	The name of the app.
wallet_balance	1000	The amount of credit the user owns.
wallet_currency	USD	Indicates the wallet balance and whether the wallet holds actual currency or game currency.
user_table_position	4	The user's position at the table
table_id	4352	The unique user id that identifies the poker table the user is joining.
game_type	Texas Hold 'em	One of the existing types of poker games.
game_variant	cash	One of the game variants: cash, tournament-s'n'g, tournament-freeze-out, tournament-re-buy, tournament-satellite, tournament-freeroll.
pot_amount	3500	The amount of money in the pot.
pot_currency	USD	The table's betting currency.
stakes_min	100	The amount of the small blind at the start of each round.
stakes_max	200	The amount of the small blind at the start of each round
buy-in_min_val	2000	The buy-in is the (lower limit) amount that a player must pay to enter a game.
buy-in_ma_val	40000	The buy-in is the (upper limit) amount that a player must pay to enter a game.
buy-in_at_max	true	When joining a table, buy-in at maximal possible amount.
auto_re-buy	true	Automatically buy into game once user is bust-out.
time_to_act	normal	The amount of time a user has for taking action in each round of betting.
player_count	9	The maximal number of players allowed at the table.
dealer_button_pos	5	The position where the dealer sits.
sitting_at_table	9	The actual number of users currently playing at the table.
table_user_id_1	6c84fb90-12c4-11e1-840d-7b25c5dd453b	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_2	6c84fb90-12c4-11e1-840d-7b25c5dd453c	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_3	6c84fb90-12c4-11e1-840d-7b25c5dd453d	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_4	6c84fb90-12c4-11e1-840d-7b25c5dd453e	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_5	6c84fb90-12c4-11e1-840d-7b25c5dd453f	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_6	6c84fb90-12c4-11e1-840d-7b25c5dd454a	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_7	6c84fb90-12c4-11e1-840d-7b25c5dd454b	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_8	6c84fb90-12c4-11e1-840d-7b25c5dd454c	The internal unique user id that identifies the user sitting at the table at time of joining the game.

Event: ‘user_comment’

Trigger this event when a player writes comments to the players in the table during the game.

Property	Example Value	Description
user_alternative_id	6c84fb90-12c4-11e1-840d-7b25c5dd453a	The internal unique user id that identifies the user putting out a blind.
app_id	248290532	The internal unique app id that identifies the app.
app_name	poker devil	The name of the app.
wallet_balance	1000	The amount of credit the user owns.
wallet_currency	USD	Indicates the wallet balance and whether the wallet holds actual currency or game currency.
user_table_position	4	The user's position at the table
table_id	4352	The unique user id that identifies the poker table the user is joining.
game_type	Texas Hold 'em	One of the existing types of poker games.
game_variant	cash	One of the game variants: cash, tournament-s'n'g, tournament-freeze-out, tournament-re-buy, tournament-satellite, tournament-freeroll.
pot_amount	3500	The amount of money in the pot.
pot_currency	USD	The table's betting currency.
stakes_min	100	The amount of the small blind at the start of each round.
stakes_max	200	The amount of the small blind at the start of each round
buy-in_min_val	2000	The buy-in is the (lower limit) amount that a player must pay to enter a game.
buy-in_ma_val	40000	The buy-in is the (upper limit) amount that a player must pay to enter a game.
buy-in_at_max	true	When joining a table, buy-in at maximal possible amount.
auto_re-buy	true	Automatically buy into game once user is bust-out.
time_to_act	normal	The amount of time a user has for taking action in each round of betting.
player_count	9	The maximal number of players allowed at the table.
dealer_button_pos	5	The position where the dealer sits.
hole_card_1	C2	The first of two hole cards only the player can see.
hole_card_2	HK	The second of two hole cards only the player can see.
community_card_1	D3	The card dealt face up on the table, which every player must use.
community_card_2	H10	The card dealt face up on the table, which every player must use.
community_card_3	D10	The card dealt face up on the table, which every player must use.
community_card_4	SJ	The card dealt face up on the table, which every player must use.
community_card_5	SK	The card dealt face up on the table, which every player must use.
round	turn	The current out of four poker game rounds: preflop, flop, turn & river.
comment	Well played!	Comments the user can send to the players in the table during the game.
sitting_at_table	9	The actual number of users currently playing at the table.
table_user_id_1	6c84fb90-12c4-11e1-840d-7b25c5dd453b	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_2	6c84fb90-12c4-11e1-840d-7b25c5dd453c	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_3	6c84fb90-12c4-11e1-840d-7b25c5dd453d	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_4	6c84fb90-12c4-11e1-840d-7b25c5dd453e	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_5	6c84fb90-12c4-11e1-840d-7b25c5dd453f	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_6	6c84fb90-12c4-11e1-840d-7b25c5dd454a	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_7	6c84fb90-12c4-11e1-840d-7b25c5dd454b	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_8	6c84fb90-12c4-11e1-840d-7b25c5dd454c	The internal unique user id that identifies the user sitting at the table at time of joining the game.

Event: ‘user_chat’

Trigger this event when a player chats with other players during the game.

Property	Example Value	Description
user_alternative_id	6c84fb90-12c4-11e1-840d-7b25c5dd453a	The internal unique user id that identifies the user putting out a blind.
app_id	248290532	The internal unique app id that identifies the app.
app_name	poker devil	The name of the app.
wallet_balance	1000	The amount of credit the user owns.
wallet_currency	USD	Indicates the wallet balance and whether the wallet holds actual currency or game currency.
user_table_position	4	The user's position at the table
table_id	4352	The unique user id that identifies the poker table the user is joining.
game_type	Texas Hold 'em	One of the existing types of poker games.
game_variant	cash	One of the game variants: cash, tournament-s'n'g, tournament-freeze-out, tournament-re-buy, tournament-satellite, tournament-freeroll.
pot_amount	3500	The amount of money in the pot.
pot_currency	USD	The table's betting currency.
stakes_min	100	The amount of the small blind at the start of each round.
stakes_max	200	The amount of the small blind at the start of each round
buy-in_min_val	2000	The buy-in is the (lower limit) amount that a player must pay to enter a game.
buy-in_ma_val	40000	The buy-in is the (upper limit) amount that a player must pay to enter a game.
buy-in_at_max	true	When joining a table, buy-in at maximal possible amount.
auto_re-buy	true	Automatically buy into game once user is bust-out.
time_to_act	normal	The amount of time a user has for taking action in each round of betting.
player_count	9	The maximal number of players allowed at the table.
dealer_button_pos	5	The position where the dealer sits.
hole_card_1	C2	The first of two hole cards only the player can see.
hole_card_2	HK	The second of two hole cards only the player can see.
community_card_1	D3	The card dealt face up on the table, which every player must use.
community_card_2	H10	The card dealt face up on the table, which every player must use.
community_card_3	D10	The card dealt face up on the table, which every player must use.
community_card_4	SJ	The card dealt face up on the table, which every player must use.
community_card_5	SK	The card dealt face up on the table, which every player must use.
round	turn	The current out of four poker game rounds: preflop, flop, turn & river.
chat_msg	I didn't see that one coming! 😉	The message the user can send to another user during the game.
receving_chat_user	6c84fb90-12c4-11e1-840d-7b25c5dd453b	The internal unique user id that identifies the user receiving the chat message.
sitting_at_table	9	The actual number of users currently playing at the table.
table_user_id_1	6c84fb90-12c4-11e1-840d-7b25c5dd453b	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_2	6c84fb90-12c4-11e1-840d-7b25c5dd453c	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_3	6c84fb90-12c4-11e1-840d-7b25c5dd453d	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_4	6c84fb90-12c4-11e1-840d-7b25c5dd453e	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_5	6c84fb90-12c4-11e1-840d-7b25c5dd453f	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_6	6c84fb90-12c4-11e1-840d-7b25c5dd454a	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_7	6c84fb90-12c4-11e1-840d-7b25c5dd454b	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_8	6c84fb90-12c4-11e1-840d-7b25c5dd454c	The internal unique user id that identifies the user sitting at the table at time of joining the game.

Event: ‘leave_game’ (to lobby)

Trigger this event when a player leaves the table. The player goes out to the “lobby” so she still stays in the app.

Property	Example Value	Description
user_alternative_id	6c84fb90-12c4-11e1-840d-7b25c5dd453a	The internal unique user id that identifies the user putting out a blind.
app_id	248290532	The internal unique app id that identifies the app.
app_name	poker devil	The name of the app.
wallet_balance	1000	The amount of credit the user owns.
wallet_currency	USD	Indicates the wallet balance and whether the wallet holds actual currency or game currency.
user_table_position	4	The user's position at the table
table_id	4352	The unique user id that identifies the poker table the user is joining.
game_type	Texas Hold 'em	One of the existing types of poker games.
game_variant	cash	One of the game variants: cash, tournament-s'n'g, tournament-freeze-out, tournament-re-buy, tournament-satellite, tournament-freeroll.
pot_amount	3500	The amount of money in the pot.
pot_currency	USD	The table's betting currency.
stakes_min	100	The amount of the small blind at the start of each round.
stakes_max	200	The amount of the small blind at the start of each round
buy-in_min_val	2000	The buy-in is the (lower limit) amount that a player must pay to enter a game.
buy-in_ma_val	40000	The buy-in is the (upper limit) amount that a player must pay to enter a game.
buy-in_at_max	true	When joining a table, buy-in at maximal possible amount.
auto_re-buy	true	Automatically buy into game once user is bust-out.
time_to_act	normal	The amount of time a user has for taking action in each round of betting.
player_count	9	The maximal number of players allowed at the table.
dealer_button_pos	5	The position where the dealer sits.
hole_card_1	C2	The first of two hole cards only the player can see.
hole_card_2	HK	The second of two hole cards only the player can see.
community_card_1	D3	The card dealt face up on the table, which every player must use.
community_card_2	H10	The card dealt face up on the table, which every player must use.
community_card_3	D10	The card dealt face up on the table, which every player must use.
community_card_4	SJ	The card dealt face up on the table, which every player must use.
community_card_5	SK	The card dealt face up on the table, which every player must use.
round	turn	The current out of four poker game rounds: preflop, flop, turn & river.
sitting_at_table	9	The actual number of users currently playing at the table.
table_user_id_1	6c84fb90-12c4-11e1-840d-7b25c5dd453b	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_2	6c84fb90-12c4-11e1-840d-7b25c5dd453c	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_3	6c84fb90-12c4-11e1-840d-7b25c5dd453d	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_4	6c84fb90-12c4-11e1-840d-7b25c5dd453e	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_5	6c84fb90-12c4-11e1-840d-7b25c5dd453f	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_6	6c84fb90-12c4-11e1-840d-7b25c5dd454a	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_7	6c84fb90-12c4-11e1-840d-7b25c5dd454b	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_8	6c84fb90-12c4-11e1-840d-7b25c5dd454c	The internal unique user id that identifies the user sitting at the table at time of joining the game.

Event: ‘invite_to_table’

Trigger this event when a player invites a friend to play at a specific table.

Property	Example Value	Description
user_alternative_id	6c84fb90-12c4-11e1-840d-7b25c5dd453a	The internal unique user id that identifies the user putting out a blind.
app_id	248290532	The internal unique app id that identifies the app.
app_name	poker devil	The name of the app.
wallet_balance	1000	The amount of credit the user owns.
wallet_currency	USD	Indicates the wallet balance and whether the wallet holds actual currency or game currency.
user_table_position	4	The user's position at the table
table_id	4352	The unique user id that identifies the poker table the user is joining.
game_type	Texas Hold 'em	One of the existing types of poker games.
game_variant	cash	One of the game variants: cash, tournament-s'n'g, tournament-freeze-out, tournament-re-buy, tournament-satellite, tournament-freeroll.
pot_amount	3500	The amount of money in the pot.
pot_currency	USD	The table's betting currency.
stakes_min	100	The amount of the small blind at the start of each round.
stakes_max	200	The amount of the small blind at the start of each round
buy-in_min_val	2000	The buy-in is the (lower limit) amount that a player must pay to enter a game.
buy-in_ma_val	40000	The buy-in is the (upper limit) amount that a player must pay to enter a game.
buy-in_at_max	true	When joining a table, buy-in at maximal possible amount.
auto_re-buy	true	Automatically buy into game once user is bust-out.
time_to_act	normal	The amount of time a user has for taking action in each round of betting.
player_count	9	The maximal number of players allowed at the table.
dealer_button_pos	5	The position where the dealer sits.
hole_card_1	C2	The first of two hole cards only the player can see.
hole_card_2	HK	The second of two hole cards only the player can see.
community_card_1	D3	The card dealt face up on the table, which every player must use.
community_card_2	H10	The card dealt face up on the table, which every player must use.
community_card_3	D10	The card dealt face up on the table, which every player must use.
community_card_4	SJ	The card dealt face up on the table, which every player must use.
community_card_5	SK	The card dealt face up on the table, which every player must use.
invited_user	6c84fb90-12c4-11e1-840d-7b23513ae4	The user invited to the table.
sitting_at_table	9	The actual number of users currently playing at the table.
table_user_id_1	6c84fb90-12c4-11e1-840d-7b25c5dd453b	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_2	6c84fb90-12c4-11e1-840d-7b25c5dd453c	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_3	6c84fb90-12c4-11e1-840d-7b25c5dd453d	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_4	6c84fb90-12c4-11e1-840d-7b25c5dd453e	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_5	6c84fb90-12c4-11e1-840d-7b25c5dd453f	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_6	6c84fb90-12c4-11e1-840d-7b25c5dd454a	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_7	6c84fb90-12c4-11e1-840d-7b25c5dd454b	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_8	6c84fb90-12c4-11e1-840d-7b25c5dd454c	The internal unique user id that identifies the user sitting at the table at time of joining the game.

Event: ‘be_invited_to_table’

Trigger this event when a player is invited to play a game at a specific table.

Property	Example Value	Description
user_alternative_id	6c84fb90-12c4-11e1-840d-7b23513ae4	The internal unique user id that identifies the user putting out a blind.
app_id	248290532	The internal unique app id that identifies the app.
app_name	poker devil	The name of the app.
wallet_balance	1000	The amount of credit the user owns.
wallet_currency	USD	Indicates the wallet balance and whether the wallet holds actual currency or game currency.
user_table_position	4	The user's position at the table
table_id	4352	The unique user id that identifies the poker table the user is joining.
game_type	Texas Hold 'em	One of the existing types of poker games.
game_variant	cash	One of the game variants: cash, tournament-s'n'g, tournament-freeze-out, tournament-re-buy, tournament-satellite, tournament-freeroll.
pot_amount	3500	The amount of money in the pot.
pot_currency	USD	The table's betting currency.
stakes_min	100	The amount of the small blind at the start of each round.
stakes_max	200	The amount of the small blind at the start of each round
buy-in_min_val	2000	The buy-in is the (lower limit) amount that a player must pay to enter a game.
buy-in_ma_val	40000	The buy-in is the (upper limit) amount that a player must pay to enter a game.
buy-in_at_max	true	When joining a table, buy-in at maximal possible amount.
auto_re-buy	true	Automatically buy into game once user is bust-out.
time_to_act	normal	The amount of time a user has for taking action in each round of betting.
player_count	9	The maximal number of players allowed at the table.
dealer_button_pos	5	The position where the dealer sits.
hole_card_1	C2	The first of two hole cards only the player can see.
hole_card_2	HK	The second of two hole cards only the player can see.
community_card_1	D3	The card dealt face up on the table, which every player must use.
community_card_2	H10	The card dealt face up on the table, which every player must use.
community_card_3	D10	The card dealt face up on the table, which every player must use.
community_card_4	SJ	The card dealt face up on the table, which every player must use.
community_card_5	SK	The card dealt face up on the table, which every player must use.
inviting_user	6c84fb90-12c4-11e1-840d-7b25c5dd453a	The user invited to the table.
sitting_at_table	8	The actual number of users currently playing at the table.
table_user_id_1	6c84fb90-12c4-11e1-840d-7b25c5dd453b	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_2	6c84fb90-12c4-11e1-840d-7b25c5dd453c	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_3	6c84fb90-12c4-11e1-840d-7b25c5dd453d	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_4	6c84fb90-12c4-11e1-840d-7b25c5dd453e	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_5	6c84fb90-12c4-11e1-840d-7b25c5dd453f	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_6	6c84fb90-12c4-11e1-840d-7b25c5dd454a	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_7	6c84fb90-12c4-11e1-840d-7b25c5dd454b	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_8	6c84fb90-12c4-11e1-840d-7b25c5dd454c	The internal unique user id that identifies the user sitting at the table at time of joining the game.

Event: ‘join_event’

Trigger this event when a player joins an event like a poker tournament.

Property	Example Value	Description
user_alternative_id	6c84fb90-12c4-11e1-840d-7b23513ae4	The internal unique user id that identifies the user putting out a blind.
app_id	248290532	The internal unique app id that identifies the app.
app_name	poker devil	The name of the app.
wallet_balance	1000	The amount of credit the user owns.
wallet_currency	USD	Indicates the wallet balance and whether the wallet holds actual currency or game currency.
user_table_position	4	The user's position at the table
table_id	4352	The unique user id that identifies the poker table the user is joining.
game_type	Texas Hold 'em	One of the existing types of poker games.
game_variant	cash	One of the game variants: cash, tournament-s'n'g, tournament-freeze-out, tournament-re-buy, tournament-satellite, tournament-freeroll.
stakes_min	100	The amount of the small blind at the start of each round.
stakes_max	200	The amount of the small blind at the start of each round
buy-in_min_val	2000	The buy-in is the (lower limit) amount that a player must pay to enter a game.
buy-in_ma_val	40000	The buy-in is the (upper limit) amount that a player must pay to enter a game.
buy-in_at_max	true	When joining a table, buy-in at maximal possible amount.
auto_re-buy	true	Automatically buy into game once user is bust-out.
time_to_act	normal	The amount of time a user has for taking action in each round of betting.
player_count	9	The maximal number of players allowed at the table.
dealer_button_pos	5	The position where the dealer sits.
sitting_at_table	8	The actual number of users currently playing at the table.
table_user_id_1	6c84fb90-12c4-11e1-840d-7b25c5dd453b	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_2	6c84fb90-12c4-11e1-840d-7b25c5dd453c	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_3	6c84fb90-12c4-11e1-840d-7b25c5dd453d	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_4	6c84fb90-12c4-11e1-840d-7b25c5dd453e	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_5	6c84fb90-12c4-11e1-840d-7b25c5dd453f	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_6	6c84fb90-12c4-11e1-840d-7b25c5dd454a	The internal unique user id that identifies the user sitting at the table at time of joining the game.
table_user_id_7	6c84fb90-12c4-11e1-840d-7b25c5dd454b	The internal unique user id that identifies the user sitting at the table at time of joining the game.

General

Event: ‘ui_interaction’

Trigger this event when you want to capture a player interaction with the UI. This event is built to be a generic way to log any ui interaction that has no custom event dedicated to it.

Property	Example Value	Description
user_alternative_id	6c84fb90-12c4-11e1-840d-7b25c5ee775a	The internal unique user id that identifies the user in the app.
app_id	248290532	The internal unique app id that identifies the app.
app_name	poker devil	The name of the app
wallet_balance	102010	The amount of credit a user owns.
wallet_currency	USD	Indicates the wallet balance and whether the wallet holds actual currency or game currency.
screen_id	1	The unique ID that identifies the screen
screen_name	lobby	The name of the screen the user has interaction with.
screen_element_type	banner	The type of the screen element, like: banner, pop-up, tab etc.
screen_element	Join your buddy's game!	The UI element the user interacted with.
user_action	accept	The action the user performed on the screen element.

Below you can find a catalog of events and their properties, specially designed to track the actions eCommerce customers take during their shopping journey. Tracking them will cover most of the events that you will need to use for your given industry.

• page_load
• page_load_enrich
• user_search
• log_in
• add_to_cart
• add_to_wish_list
• remove_from_wish_list
• cart_remove_item
• checkout_form
• newsletter
• impression
• click_item
• click_social
• redeem_coupon

Event: ‘page_load’

Use to collect basic data during page load.

Property	Example Value	Description
user_id	15e7a61137553b-09451a8fc6d1d2-e313761-100200-15e7a611379e2b	The unique ID that identifies the user.
page_url	http://go.lightsaber.com/free-demo	The page URL of the viewed page
referring_url	http://go.lightsaber.com/	The previous page that linked to the current page
page_title	Thank You for Downloading Behavioral Analytics	The page title
session_dua	Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/60.0.3112.113 Safari/537.36	The directory user agent. Refers to a web browser telling a website information about the browser and operating system.
session_platform	Win32	The platform the user is operating from (Windows, iOS, Android etc.)
event_name	page_load	The name of the event
session_ip	174.19.217.119	The ip from which the call originated
referring_domain	go.lightsaber.com	The domain that referred to the current page

For more information see the Cooladata JS tracker.

Relevant reports:

• Number of products viewed
• Percentage rate of registered users vs. visitors

Event: ‘page_load_enrich’

Use to enrich the page_load data in the cart, checkout and thank you pages.

Property	Example Value	Description
user_id	6c84fb90-12c4-11e1-840d-7b25c5ee775a	The unique ID that identifies the user.
item_name	Light saber	The name of the product in the catalog
item_id	22529378	The unique ID of the product in the catalog
item_category	Toys	The category the product belongs to
item_quantity	2	The quantity of products (of same type) that were added to the cart
item_discount	49.5	The discount the product received
item_discount_type	Buy one get one	The type of discount that was applied to this product
total_discount	49.5	The total discount for the current purchase
item_catalog_price	99	Product price before product customization or discount
item_price	49.5	Actual product price in catalog
currency	USD	The currency in which the product was purchased in
number_of_items	5	The number of purchased item for the current purchase
order_total	189	The total order amount for the current purchase

Event tracking code:

//get the user id from the cookie
function getUserIdFromCookie(cname) {
    var name = cname + "=";
    var decodedCookie = decodeURIComponent(document.cookie);
    var ca = decodedCookie.split(';');
    for(var i = 0; i <ca.length; i++) {
        var c = ca[i];
        while (c.charAt(0) == ' ') {
            c = c.substring(1);
        }
        if (c.indexOf(name) == 0) {
            return c.substring(name.length, c.length);
        }
    }
    return "";
}

//get the relevant event properties from the DOM elements
var userAlternativeId = getUserIdFromCookie('user_alternative_id'); 
var itemName = document.getElementById('item_name').innerHTML; 
var itemId = document.getElementById('item_id').innerHTML;
var itemCategory = document.getElementById('item_category').innerHTML;
var itemQuantity = document.getElementById('item_quantity').innerHTML; 
var itemDiscount = document.getElementById('item_discount').innerHTML; 
var itemDiscountType = document.getElementById('item_discount_type').innerHTML; 
var totalDiscount = document.getElementById('total_discount').innerHTML;
var itemPrice = document.getElementById('item_price').innerHTML; 
var itemCatalogPrice = document.getElementById('item_catalog_price').innerHTML; 
var currency = document.getElementById('currency').innerHTML;
var numberOfItems = document.getElementById('number_of_items').innerHTML; 
var orderTotal = document.getElementById('order_total').innerHTML; 

//send event with collected property elements to Cooladata 
cooladata.trackEvent('page_load_enrich', {'user_alternative_id':userAlternativeId  ,'item_name': itemName, 'item_id':itemId, 'item_category':itemCategory, 'item_quantity':itemQuantity, 'item_discount':itemDiscount, 'item_discount_type':itemDiscountType, 'total_discount':totalDiscount, 'item_price':itemPrice, 'item_catalog_price':itemCatalogPrice,'currency':currency, 'number_of_items':numberOfItems, 'order_total':orderTotal});

Relevant reports:

• Search action leads to purchase
• Current products in cart
• Conversion cart to purchase

Event: ‘user_search’

Use to capture a search action by the user.

Property	Example Value	Description
search_results	[green light-saber, purple light-saber, red light-saber]	The search results the query returned
search_results_count	10	The number of search results the query returned
search_term	"villains' light sword"	The search term used by the user for the search
current_page_number	2	The number of results page (INT, 1 if NULL)
items_per_page	20	How many items per page were presented to the user (INT, 0 if NULL)

Event tracking code:

//get the relevant event properties from the DOM elements
var searchResults = document.getElementById('search_results').innerHTML;
var searchTerm = document.getElementById('search_term').innerHTML;
var currentPageNumber = document.getElementById('current_page_number').innerHTML;
var itemsPerPage = document.getElementById('items_per_page').innerHTML;

//send event with collected property elements to Cooladata
cooladata.trackEvent('user_search', {'search_results':searchResults, 'search_term':searchTerm , 'current_page_number':currentPageNumber, 'items_per_page':itemsPerPage});

Relevant reports:

• User search term distribution
• Search action leads to shopping cart
• Search action leads to purchase
• Unavailable search term results
• Search action with low results count
• Average/median number of results per search
• Average/median unique search actions per session without conversion
• Average/median number of search actions per user
• Number of products viewed

Event: ‘log_in’

Use to capture the customer’s log-in data.

Property	Value Type	Description
user_alternative_id	6c84fb90-12c4-11e1-840d-7b25c5ee775a	The unique ID that identifies the user on the platform.
user_email	jake.land@jakeland.io	The email used by the user to log into the system
login_success	true	Was the log-in successful?
login_error	Email address invalid, please try again	Any error that is presented to the user during the log-in process

Event tracking code:

//get the relevant event properties from the DOM elements
var userAlternativeId = document.getElementById('user_alternative_id').innerHTML;
var userEmail = document.getElementById('user_email').innerHTML;
var loginSuccess = document.getElementById('login_success').innerHTML;
var loginError = document.getElementById('login_error').innerHTML;

//send event with collected property elements to Cooladata
cooladata.trackEvent('log_in', {'user_alternative_id': userAlternativeId, 'user_email': userEmail, 'login_success':loginSuccess, 'login_error':loginError});

Relevant reports:

• Percentage rate of registered users vs. visitors
• Average number of platforms per user

Event: ‘add_to_cart’

Use to capture data when the customer adds a product to the cart.

Property	Example Value	Description
user_id	6c84fb90-12c4-11e1-840d-7b25c5ee775a	The unique ID that identifies the user.
item_name	Light saber	The name of the product in the catalog
item_id	22529378	The unique ID of the product in the catalog
item_category	Toys	The category the product belongs to
item_quantity	2	The quantity of products (of same type) that were added to the cart
item_discount	49.5	The discount the product received
item_discount_type	Buy one get one	The type of discount that was applied to this product
item_catalog_price	99	Product price before product customization or discount
item_price	49.5	Actual product price in catalog
currency	USD	The currency in which the product was purchased in
item_gender	Unisex	The gender the product is meant for (clothing & jewelry specific)
item_color	Silver	The color/colors of the product
item_style	crossguard	Any styles related to the product
item_description	The perfect villain gift: the crossguard lightsaber	Partial/full description of the product

Event tracking code:

//get the relevant event properties from the DOM elements
var itemName = document.getElementById('item_name').innerHTML;
var itemId = document.getElementById('item_id').innerHTML;
var itemCategory = document.getElementById('item_category').innerHTML;
var itemQuantity = document.getElementById('item_quantity').innerHTML;
var itemDiscount = document.getElementById('item_discount').innerHTML;
var itemDiscountType = document.getElementById('item_discountType').innerHTML;
var itemPrice = document.getElementById('item_price').innerHTML;
var currency = document.getElementById('currency').innerHTML;
var itemCatalogPrice = document.getElementById('item_catalog_price').innerHTML;
var itemSize = document.getElementById('item_size').innerHTML;
var itemGender = document.getElementById('item_gender').innerHTML;
var itemColor = document.getElementById('item_color').innerHTML;
var itemStyle = document.getElementById('item_style').innerHTML;
var itemDescription = document.getElementById('item_description').innerHTML;

//send event with collected property elements to Cooladata 
cooladata.trackEvent('add_to_cart', {'item_name': itemName, 'item_id':itemId, 'item_category':itemCategory,'item_quantity':itemQuantity, 'item_discount':itemDiscount, 'item_discount_type':itemDiscountType, 'item_price':itemPrice, 'currency':currency,'item_catalog_price':itemCatalogPrice,'item_size':itemSize,'item_gender':itemGender,item_color':itemColor,'item_style':itemStyle,'item_description':itemDescription});

Relevant reports:

• Search action leads to shopping cart
• Products in cart
• Current products in cart
• Conversion cart to purchase
• Wish list conversion to cart
• Catalog click conversion to cart
• Product attributes distribution in cart

Event ‘add_to_wish_list’

Use to capture data when the customer adds a product to the wish list.

Property	Example Value	Description
user_id	6c84fb90-12c4-11e1-840d-7b25c5ee775a	The unique ID that identifies the user.
item_name	Light saber	The name of the product in the catalog
item_id	22529378	The unique ID of the product in the catalog
item_category	Toys	The category the product belongs to
item_quantity	2	The quantity of products (of same type) that were added to the cart
item_discount	49.5	The discount the product received
item_discount_type	Buy one get one	The type of discount that was applied to this product
item_catalog_price	99	Product price before product customization or discount
item_price	49.5	Actual product price in catalog
currency	USD	The currency in which the product was purchased in
item_gender	Unisex	The gender the product is meant for (clothing & jewelry specific)
item_color	Silver	The color/colors of the product
item_style	Crossguard	Any styles related to the product
item_description	The perfect villain gift: the crossguard lightsaber	Partial/full description of the product

Event tracking code:

//get the relevant event properties from the DOM elements
var itemName = document.getElementById('item_name').innerHTML;
var itemId = document.getElementById('item_id').innerHTML;
var itemCategory = document.getElementById('item_category').innerHTML;
var itemQuantity = document.getElementById('item_quantity').innerHTML;
var itemDiscount = document.getElementById('item_discount').innerHTML;
var itemPrice = document.getElementById('item_price').innerHTML;
var currency = document.getElementById('currency').innerHTML;
var itemCatalogPrice = document.getElementById('item_catalog_price').innerHTML;
var discountType = document.getElementById('discount_type').innerHTML;
var itemSize = document.getElementById('item_size').innerHTML;
var itemGender = document.getElementById('item_gender').innerHTML;
var itemStyle = document.getElementById('item_style').innerHTML;
var itemDescription = document.getElementById('item_description').innerHTML;

//send event with collected property elements to Cooladata
cooladata.trackEvent('add_to_wish_list', {'item_name': itemName, 'item_id':itemId, 'item_category':itemCategory, 'item_quantity':itemQuantity, 'item_discount':itemDiscount, 'item_price':itemPrice, 'currency':currency,'item_catalog_price':itemCatalogPrice,'discount_type':discountType,'item_size':itemSize,'item_gender':itemGender, 'item_color':itemColor,'item_style':itemStyle,'item_description':itemDescription});

Relevant reports:

• Wish list conversion to cart

Event: ‘remove_from_wish_list’

Use to capture data when the customer removes a product from the wish list.

Property	Example Value	Description
user_id	6c84fb90-12c4-11e1-840d-7b25c5ee775a	The unique ID that identifies the user.
item_name	Light saber	The name of the product in the catalog
item_id	22529378	The unique ID of the product in the catalog
item_category	Toys	The category the product belongs to
item_quantity	2	The quantity of products (of same type) that were added to the cart
item_discount	49.5	The discount the product received
item_discount_type	Buy one get one	The type of discount that was applied to this product
item_catalog_price	99	Product price before product customization or discount
item_price	49.5	Actual product price in catalog
currency	USD	The currency in which the product was purchased in
item_gender	Unisex	The gender the product is meant for (clothing & jewelry specific)
item_color	Silver	The color/colors of the product
item_style	Crossguard	Any styles related to the product
item_description	The perfect villain gift: the crossguard lightsaber	Partial/full description of the product

Event tracking code:

//get the relevant event properties from the DOM elements
var itemName = document.getElementById('item_name').innerHTML;
var itemId = document.getElementById('item_id').innerHTML;
var itemCategory = document.getElementById('item_category').innerHTML;
var itemQuantity = document.getElementById('item_quantity').innerHTML;
var itemDiscount = document.getElementById('item_discount').innerHTML;
var itemPrice = document.getElementById('item_price').innerHTML;
var currency = document.getElementById('currency').innerHTML;
var itemCatalogPrice = document.getElementById('item_catalog_price').innerHTML;
var discountType = document.getElementById('discount_type').innerHTML;
var itemSize = document.getElementById('item_size').innerHTML;
var itemGender = document.getElementById('item_gender').innerHTML;
var itemStyle = document.getElementById('item_style').innerHTML;
var itemDescription = document.getElementById('item_description').innerHTML;

//send event with collected property elements to Cooladata
cooladata.trackEvent('remove_from_wish_list', {'item_name': itemName, 'item_id':itemId, 'item_category':itemCategory, 'item_quantity':itemQuantity, 'item_discount':itemDiscount, 'item_price':itemPrice, 'currency':currency,'item_catalog_price':itemCatalogPrice,'discount_type':discountType,'item_size':itemSize,'item_gender':itemGender, 'item_color':itemColor,'item_style':itemStyle,'item_description':itemDescription});

Relevant reports:

• Wish list conversion to cart

Event: ‘cart_remove_item’

Use to capture data when the customer removes a product from the cart.

Property	Example Value	Description
user_id	6c84fb90-12c4-11e1-840d-7b25c5ee775a	The unique ID that identifies the user.
item_name	Light saber	The name of the product in the catalog
item_id	22529378	The unique ID of the product in the catalog
item_category	Toys	The category the product belongs to
item_quantity	2	The quantity of products (of same type) that were added to the cart
item_discount	49.5	The discount the product received
item_discount_type	Buy one get one	The type of discount that was applied to this product
item_catalog_price	99	Before product customization or discount
item_price	49.5	Actual product price in catalog
currency	USD	The currency in which the product was purchased in
order_total	189	The total order amount for the current purchase

Event tracking code:

//get the relevant event properties from the DOM elements
var itemName = document.getElementById('item_name').innerHTML; 
var itemId = document.getElementById('item_id').innerHTML;
var itemCategory = document.getElementById('item_category').innerHTML;
var itemQuantity = document.getElementById('item_quantity').innerHTML; 
var itemDiscount = document.getElementById('item_discount').innerHTML; 
var itemDiscountType = document.getElementById('item_discount_type').innerHTML; 
var itemPrice = document.getElementById('item_price').innerHTML; 
var itemCatalogPrice = document.getElementById('item_catalog_price').innerHTML; 
var currency = document.getElementById('currency').innerHTML; 
var orderTotal = document.getElementById('order_total').innerHTML; 

//send event with collected property elements to Cooladata
cooladata.trackEvent('cart_remove_item', {'item_name': itemName, 'item_id':itemId, 'item_category':itemCategory, 'item_quantity':itemQuantity, 'item_discount':itemDiscount, 'item_discount_type':itemDiscountType, 'item_price':itemPrice, 'item_catalog_price':itemCatalogPrice,'currency':currency,'order_total':orderTotal});

Relevant reports:

• Current products in cart

Event: ‘checkout_form’

Use to capture data when the customer is submitting the checkout form.

Property	Example Value	Description
user_id	6c84fb90-12c4-11e1-840d-7b25c5ee775a	The unique ID that identifies the user.
shipping_first_name	Jake	The first name of the recipient
shipping_last_name	Land	The last name of the recipient
shipping_street_name	Main St.	The street name of the recipient
shipping_house_number	35	The house number of the recipient
shipping_postal_code	94101	The postal code of the recipient
shipping_city	San Francisco	The city of the recipient
shipping_country	USA	The country of the recipient
shipping_state	CA	The state of the recipient (if applicable)
shipping_phone_number	(415) 765-77241	The phone number of the recipient
shipping_method	USPS Express Mail	Preferred shipping method by recipient
shipping_user_email	jake.land@jakeland.io	Recipient's email address
shipping_notification_optin	true	Did the recipient opted-in for shipment/news notifications?
shipping_error_message	Street name is missing	What error messages were triggered during filling in the checkout form

Event tracking code:

//get the relevant event properties from the DOM elements
var firstName = document.getElementById('first_name').innerHTML; 
var lastName = document.getElementById('last_name').innerHTML;
var streetName = document.getElementById('street_name').innerHTML;
var houseNumber = document.getElementById('house_number').innerHTML; 
var postalCode = document.getElementById('postal_code').innerHTML; 
var city = document.getElementById('city').innerHTML; 
var state = document.getElementById('state').innerHTML; 
var country = document.getElementById('country').innerHTML; 
var phoneNumber = document.getElementById('phone_number').innerHTML; 
var shippingMethod = document.getElementById('shipping_method').innerHTML; 
var userEmail = document.getElementById('user_email').innerHTML; 
var notificationOptIn = document.getElementById('notification_opt_in').innerHTML; 

//send event with collected property elements to Cooladata
cooladata.trackEvent('checkout_form', {'first_name': firstName, 'last_name':lastName, 'street_name':streetName, 'house_number':houseNumber, 'postal_code':postalCode, 'city':city,'state':state,'country':country,'phone_number':phoneNumber,'shipping_method':shippingMethod,'user_email':userEmail,'notification_opt_in':notificationOptIn});

Event: ‘newsletter’

Use to capture data when the customer is submitting the newsletter request.

Property	Example Value	Description
user_id	6c84fb90-12c4-11e1-840d-7b25c5ee775a	The unique ID that identifies the user.
user_email	jake.land@jakeland.io	The user's email address for sending the newsletter
email_error	Please enter a valid email address	Errors while filling the newsletter form

Event tracking code:

//get the relevant event properties from the DOM elements
var userEmail = document.getElementById('user_email').innerHTML;
var emailError = document.getElementById('email_error').innerHTML;

//send event with collected property elements to Cooladata
cooladata.trackEvent('newsletter', {'user_email':userEmail, 'email_error':emailError});

Event ‘impression’

Use to capture data when a product is seen by the customer.

Property	Example Value	Description
user_id	6c84fb90-12c4-11e1-840d-7b25c5ee775a	The unique ID that identifies the user.
item_name	Light saber	The name of the product in the catalog
item_id	22529378	The unique ID of the product in the catalog
item_category	Toys	The category the product belongs to
items_per_page	10	How many items are shown per single catalog page
item_page_position	3	Item position on the page
catalog_page_number	1	The number of page in the catalog the product was shown on

Event tracking code:

//get the relevant event properties from the DOM elements
var itemName = document.getElementById('item_name').innerHTML; 
var itemId = document.getElementById('item_id').innerHTML;
var itemCategory = document.getElementById('item_category').innerHTML;
var itemsPerPage = document.getElementById('items_per_page').innerHTML;
var itemPagePosition = document.getElementById('item_page_position').innerHTML;
var catalogPageNumber = document.getElementById('catalog_page_number').innerHTML;

//send event with collected property elements to Cooladata 
cooladata.trackEvent('impression', {'item_name': itemName, 'item_id':itemId, 'item_category':itemCategory, 'items_per_page':itemsPerPage, 'item_page_position':itemPagePosition, 'catalog_page_number':catalogPageNumber});

Event ‘click_item’

Use to capture data when a customer clicks a product.

Property	Example Value	Description
user_id	6c84fb90-12c4-11e1-840d-7b25c5ee775a	The unique ID that identifies the user.
item_name	Light saber	The name of the product in the catalog
item_id	22529378	The unique ID of the product in the catalog
item_category	Toys	The category the product belongs to
items_per_page	10	How many items are shown per single catalog page
item_discount	50	The discount the product received
item_discount_type	Buy one get one	The type of discount that was applied to this product
currency	USD	The currency in which the product was purchased in
item_page_position	3	Item position on the page
catalog_page_number	1	The number of page in the catalog the product was shown on

Event tracking code:

//get the relevant event properties from the DOM elements
var itemName = document.getElementById('item_name').innerHTML; 
var itemId = document.getElementById('item_id').innerHTML;
var itemCategory = document.getElementById('item_category').innerHTML;
var itemsPerPage = document.getElementById('items_per_page').innerHTML;
var itemDiscount = document.getElementById('item_discount').innerHTML;
var itemDiscountType = document.getElementById('item_discount_type').innerHTML;
var currency = document.getElementById('currency').innerHTML;
var itemPagePosition = document.getElementById('item_page_position').innerHTML;
var catalogPageNumber = document.getElementById('catalog_page_number').innerHTML;

//send event with collected property elements to Cooladata 
cooladata.trackEvent('click_item', {'item_name': itemName, 'item_id':itemId, 'item_category':itemCategory, 'items_per_page':itemsPerPage, 'item_discount':itemDiscount, 'item_discount_type':itemDiscountType, 'currency':currency, 'item_page_position':itemPagePosition, 'catalog_page_number':catalogPageNumber});

Relevant reports:

• Catalog click conversion to cart

Event ‘click_social’

Use to capture data when a customer clicks a social link.

Property	Example Value	Description
user_id	6c84fb90-12c4-11e1-840d-7b25c5ee775a	The unique ID that identifies the user.
social_network_name	Twitter	The name of the social network
social_network_url	https://twitter.com/villainit?lang=en	The URL of the social network

Event tracking code:

//get the relevant event properties from the DOM elements
var socialNetworkName = document.getElementById('social_network_name').innerHTML; 
var socialNetworkUrl = document.getElementById('social_network_url').innerHTML;

//send event with collected property elements to Cooladata 
cooladata.trackEvent('click_social', {'social_network_name': socialNetworkName, 'social_network_url':socialNetworkUrl});

Event: ‘redeem_coupon’

Use this event when the user redeems a coupon.

Property	Example Value	Description
coupon_id	#7YA453	The promo code ID redeemed by the user.
coupon_name	Black Friday blitz!	The name of the coupon.
coupon_description	Use this $100 rebate coupon on any electronics products in our store!	The text description of the coupon.
reward_amount	100	The amount of the reward given in exchange for redeeming the promo code.
reward_currency	USD	The currency of the reward given in exchange for redeeming the promo code.
creation_datetime	2019-12-30 23:59:59	The coupon creation datetime.
expiration_datetime	9999-12-31 23:59:59	The coupon expiration datetime.
redeeming_datetime	2019-12-31 22:59:59	The coupon redemption datetime.
notification	Redeeming coupon failed! This coupon was already used.	Any system notification to the user during the process of redeeming the coupon.
status	fail	The status of trying to redeem the coupon: fail, success.

Event tracking code:

//get the relevant event properties from the DOM elements
var couponId = document.getElementById('coupon_id').innerHTML; 
var couponName = document.getElementById('coupon_name').innerHTML;
var couponDescription = document.getElementById('coupon_description').innerHTML;
var rewardAmount = document.getElementById('reward_amount').innerHTML;
var rewardCurrency = document.getElementById('reward_currency').innerHTML;
var creationDatetime = document.getElementById('creation_datetime').innerHTML;
var expirationDatetime = document.getElementById('expiration_datetime').innerHTML;
var redeemingDatetime = document.getElementById('redeeming_datetime').innerHTML;
var notification = document.getElementById('notification').innerHTML;
var status = document.getElementById('status').innerHTML;

//send event with the collected property elements to Cooladata 
cooladata.trackEvent('redeem_coupon', {'coupon_id':couponId, 'coupon_name':couponName, 'coupon_description':couponDescription, 'reward_amount':rewardAmount, 'reward_currency':rewardCurrency, 'creation_datetime':creationDatetime, 'expiration_datetime':expirationDatetime,
'redeeming_datetime':redeemingDatetime, 'notification':notification, 'status:status'});

The basic concept of analytics is based on 5 types of measurements of user behaviour (known as AARRR):

1. Acquisition – where / what channels do users come from?
2. Activation – do users have a great first experience?
3. Retention – do they come back & revisit over time?
4. Referral – do they like it enough to tell their friends?
5. Revenue – can you monetize any of this behavior?

Below you can find a catalog of events and their properties, specially designed to track the behavior of video games sites/apps. Tracking these events will cover most of the data that you will need. You can choose different properties and events with custom events.

• player_joined
• start_game
• advance_level
• make_transaction
• start_level
• complete_level
• fail_level
• log_ui_interaction
• change_settings
• view_notification

 

Event: ‘player_joined’ (user scope)

Use this event when a new player registers to play a game. In case there is no need to register, the event should be triggered the first time a player opens a game. This event is the first event that is triggered by a user.

Property	Example Value	Description
device_platform	web	The first platform used to play the game like: Web, Mobile, Tablet, PC
login_success	TRUE	Registers if a login was successful
login_error	Wrong user ID	The description of the log-in error if applicable

Event: ‘start_game’ (session scope)

Use this event when a user starts to play the game, trigger it on session start.

Property	Example Value	Description
game_id	G15785209	The unique ID of the game
game_name	Jake the villain hunter	The name of the game
game_category	RPG	Possible options (among others): Massively Multiplayer Online (MMO), Simulations, Adventure, Real-Time Strategy (RTS), Puzzle, Action, Stealth Shooter, Combat, First Person Shooters (FPS), Sports, Role-Playing (RPG), Educational
client_device	Samsung 8 (G950U)	The device the game is running on
app_platform	web	Possible options (among others): Web, Mobile, Tablet, PC, Console

Event: ‘advance_level’ (event scope)

Use this event when a user reaches a new level in a game.

Property	Example Value	Description
level_id	M15323747	The unique ID of the level.
level_name	Snatch the Emperor	The name of the level.
level_order	6	The consecutive number of the level.
score	13040	The score the user had when starting the level.

Event: ‘make_transaction’ (event scope)

Use this event to track different kinds of transactions in a game. Implementing this event can be used to track In App Purchases, purchasing in-game items using virtual currencies, exchanging items to receive other items, auctions etc..

Property	Example Value	Description
direction	get	Describes the transaction direction from the user's point of view like: give or get
currency	Imperial Credit	The currency used for the transaction.
number_of_units	17	The number of units involved in the transactions.
item_id	BLSTR-07	The unique ID of the item changing hands in the transaction.
item_name	Green laser blaster	The name of the item changing hands in the transaction.
type	in-app purchase	The type of of transaction like: in-app purchase, barter, auction etc..

Event: ‘start_level’ (event scope)

Use this event when the user starts a new level.

Property	Example Value	Description
level_id	M15323747	The unique ID of the level started.
level_name	Snatch the Emperor	The name of the level started.
level_order	6	The consecutive number of the level.
score	13040	The score the user had when starting the level.

Event: ‘complete_level’  (event scope)

Use this event when a user completes a level.

Property	Example Value	Description
level_id	M15323747	The unique ID of the level completed.
level_name	Snatch the Emperor	The name of the level completed.
level_order	6	The consecutive number of the completed level.
score	15021	The score the user had when completing the level

Event: ‘fail_level’ (event level)

Use this event if a user failed to successfully complete a level.

Property	Example Value	Description
level_id	M15323747	The unique ID of the level failed.
level_name	Snatch the Emperor	The name of the level failed.
level_order	6	The consecutive number of the failed level.
score	14751	The score the user had when failing the level.

Event: ‘log_ui_interaction’ (event scope)

Use this event to log the game’s reaction info generated by users’ in-game behavior. You can use this event to log errors or any other data that is relevant to improving your game.

Property	Example Value	Description
x_position	20.02302	The x axis position of the user interaction.
y_position	50.10396	The y axis position of the user interaction.
z_position	0	The z axis position of the user interaction.
message_type	error	The type of message, like: info, debug, warning, error, critical
ui_id	M15323747	The unique ID of the screen where the interaction took place.
ui_name	The emperor's chambers	The name of the screen where the interaction took place.
element_id	1425643	The UI element unique ID the user interacted with.
element_name	Weapons selector	The name of the UI element the user interacted with.
user_action	click	The UI interaction carried out by the user like: click, double-click, right-click, drag, scroll, type.
ui_reaction	menu opened	The reaction of the UI to the user interaction.

Event: ‘change_settings’ (event scope)

Use this event when the user changes the game settings.

Property	Example Value	Description
element_id	A-2673BG	The unique ID of the settings element the user changed.
element_name	Increase difficulty level	The name of the settings element the user changed.
change_from	Low	The mode of the settings before the change.
change_to	Medium	The mode of the settings after the change.

Event: ‘view_notification’ (event scope)

Use this event when a game push notification was viewed by the user.

Property	Example Value	Description
id	137853267	The unique ID of the notification.
type	Bonus notification	The type of the notification like: system notifications, team notifications etc.
subject	Get your 50K bonus!	The subject of the notification.
body	Click here to receive your bonus	The content of the notification.